Smarter City - Smarter PolicyCrowd Monitoring
An Orange/Cropland innovation
Peter Rakers - Data Strategist @ CroplandCrowd Sourcing Week - Nov 23th, 2016
Positioning Paper: Smart Cities & Mobility
Levers to improve mobility in smart citiesOpen data, connectivity and innovation
Real-time data information, made available during every moment of ourdaily life
Collective environmentConsciousness about the global impact of their acts
Smart employmentSmart employee benefits with on-demand customized modes oftransport
© 2016 Cropland / Orange: Crowd Sourcing Week - Smart Cities
Positioning Paper: Smart Cities & Mobility
I am the city
and
the city is me
© 2016 Cropland / Orange: Crowd Sourcing Week - Smart Cities
Positioning Paper: Smart Cities & Mobility
Citizens use smart cityresources
Citizens are smartcity resources
© 2016 Cropland / Orange: Crowd Sourcing Week - Smart Cities
The wisdom of the crowd
When crowds move in and out, their behavior becomes crucial information for cities, and their citizens
Challenges in order to have access:
1) Preserve the individual privacy at all cost
2) Differentiate behaviors like e.g. tourists, passers-by or commuters
3) Report in such a way that strategic decisions can be made
(in real time)
4) Offer it back to those who provided the information in the first place
© 2016 Cropland / Orange: Crowd Sourcing Week - Smart Cities
Crowd monitoring via mobile data
Extracting value out of a telecom’s transactional (big) data by making a new value proposition for city mobility, security and marketing
Advantages of crowd monitoring via mobile data are:
1) No extra investment on infrastructure, hardware or software
2) Applied to the whole Belgian territory (for now)
3) Monitoring can be prospective (planned project) or retrospective (in case of events that happened unexpectedly)
4) It can be offered via a post-event analysis or in real time
5) The possibility to enrich with other (open) data sources
6) Data and analysis are separated in pricing
© 2016 Cropland / Orange: Crowd Sourcing Week - Smart Cities
Crowd MonitoringReal time crowd monitoring: the Antwerp 10 Miles
© 2016 Cropland / Orange: Crowd Sourcing Week - Smart Cities
Crowd MonitoringEconomic impact of events
© 2016 Cropland / Orange: Crowd Sourcing Week - Smart Cities
Especially for bigger or open events, cities want to know the economic (and mobility) impact before, during and after the event.
They need to take into account the initial investment, hiring extra security, managing traffic, etc, and balance it with extra horecaincome, touristic opportunities and/or the wider exposure of the city’s strengths.
Event monitoringSecurity: real time monitoring of manifestations (and riots)
© 2016 Cropland / Orange: Crowd Sourcing Week - Smart Cities
2.500 persons/100 m2
1.200 persons/100 m2
Event monitoring
Coordinator for emergencies
Traffic monitoringMobility: Pairi Daiza access
© 2016 Cropland / Orange: Crowd Sourcing Week - Smart Cities
Gate 1
Gate 2
Gate 3
Gate 4
Gate 5
Gate 6
Gate 7
1 2
7
8 9
4
35
6
10
Hinterland studies for events, festivals, …
Hinterland studies
© 2016 Cropland / Orange: Crowd Sourcing Week - Smart Cities
Venue 1 Venue 8
Estimated home locationHome location estimates the possible ‘home’ of the mobile device (most probable postal code) bringing important insights for the event sponsor
© 2016 Cropland / Orange: Crowd Sourcing Week - Smart Cities
Peter RakersCropland bvbaDianalaan 1702600 BerchemBE0537.953.585+32 495 207 [email protected]
Thanks to the Orange team:
Frank De Weser, Gert Pauwels, Emmanuel Michez, Erik Van Lierde, Christian Charlent, Patricia Demeulder & Tom Sorgeloos
A sustainable partnership for crowd monitoring