Download - Small Business & Web Technology Going Social
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Small Business & Web TechnologyGoing Social
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Agenda
• What is Social Network?• Why Social Network Matter?• Trends in Social Networking– Facebook– Twitter– LinkedIn, YouTube, etc.
• Your social media presence
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What is a Social Network?
• An online meeting place for consumers and influencers
• to create,• share and• interact with• content
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What is a Social Network?• YouTube• Twitter• MySpace• Facebook• LinkedIn• Amazon• Technorati• Flickr• CitySearch• Wikihow• Wikipedia• Craigslist• Newsvine, etc.
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Why Social Networks Matter
• “Search, as we know it, is dead… with the rise of social networking sites the next generation of Web users may find what they want by using their social network rather than a search algorithm. After all, the people in your online social network should know you better than a mathematical equation, right?” – Glenn Derene
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Why Social Networks Matter
• multi directional communication• authenticity & transparency; informal• user created content (co-creation)• blogs, social networks, SMM • “building communities”• Unlimited distribution channels
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Why Social Networks Matter
• 47% of all respondents said they would go to a social networking site to download coupons, search for gift ideas or find out about upcoming sales in stores if those services were available.
• 22% said they would read or write a product review on a blog.
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• At least 1 out of 5 social network users log on to blog or meet new people.
• Among the 30 and over working-age population, 1 out of 8 uses social networking sites to conduct business.
• Currently, 1 out of every 4 people online visits social networking sites
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What are the benefits?
• Targeted increase of website traffic• Creating positive brand association• Growing brand awareness• Conversions and sales • Control of the search results• Business development• More loyal users
People prefer doing business with those they know!
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Facebook - Facts• More than 300 million active users • 50% of active users log on to Facebook in any given day • The fastest growing demographic is those 35 years old and older • Average user has 130 friends on the site • More than 10 million users become fans of Pages each day • More than 70 translations available on the site • About 70% of Facebook users are outside the United States • There are more than 65 million active users currently accessing
Facebook through their mobile devices. • People that use Facebook on their mobile devices are almost 50%
more active on Facebook than non-mobile users.• Microsoft paid $240 million for a 1.6% stake in facebook.
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Facebook - Benefits
• Facebook fan pages, ads and secret groups• Sharing content easily • 3rd party applications (widgets) quickly replacing
specialized websites• Competitive advantage: conversational marketing• Demographic targeting: ads and flyers Homepage
sponsored stories (news feeds)• Top 100 most influential bloggers are on
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Twitter - Facts
• 3 million members• Traffic increased 800% in one year• Twitter accounts have monetary value• Who uses Twitter:
• Britney Spears• CNN• Barack Obama• NASA
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Twitter - Benefits
• Request instant feedback• Build connections & reach prospects• Increase brand awareness• Customer support (respond to customer
queries)• Improve reputation• Real time interaction in one sentence
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Your Social Media Presence Seek first to understand, then to be understood Use an RSS Reader and subscribe to feeds Start a personal blog / start micro-blogging Open a free page on Facebook Create a free Linkedin account Check your website content and start
networking! The conversation is going on right now, the only
decision is if you will be involved
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Questions?