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Sloan Valve Company• Top competitor• Offers a variety of products• Cradle-to-Cradle Certification• 90% recycled, 100% recyclable• 1st company to purchase Renewable Energy
Credits
Top Competitors
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ZeroFlush
• Costs more• Only sells waterfree urinals• Good for double the usage• Do not require special, expensive cleaner
Top Competitors
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Uridan Urinals
• Only a supplier of waterfree urinals• Same price• Recyclable• Market to 32 countries
Top Competitors
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Waterless Urinals
• Same price as Falcon• Requires sealant to be added more often• Overall cost greater• Not environmentally friendly or biodegradable
Top Competitors
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Some Facts About New Homeowners
• Spend more money in 1st 6 months than a regular household in 5 years
• Average is is 38(m) and 37(f)• Households use 350 gallons of water a day• 5.4 billions of gallons of water could be
conserved daily
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Typical Customer
• Late 30s, early 40s• One spouse, at least one child• New homeowners with a mortgage• Looking for cost-effective and low up-keep• Interested in environmental friendliness and
low water consumption• Annual income: $60,000