Download - Sitecore Mobile Apps
Sitecore Mobile Apps
IntroductionGaurav GuptaMobile Practice Headedynamic
Gaurav is a mobility expert who has helped numerous clients globally in defining and developing their mobile solutions. Has about 15 years of experience and has led mobile practices at Sapient India and TTN Digital before joining edynamic.
Gaurav has helped brands such as Coca-Cola, QVC, Panera Bread, ESPN, Michelin, GE, Microsoft in building their digital experiences. Gaurav’s areas of interest includes Mobility, iOT, User Experience, and Connected TVs.
We are a global digital marketing
and technology agency focused
on customer engagement.
At a Glance• In 4 countries and a global team.
• Capabilities to cover each digital touch-point -Mobile, Web, Email and Social.
• Sitecore Gold Partners, since 2003 with 4 SitecoreMVPs, 200+ sitecore projects, and dozens of Sitecore connectors.
• Dedicated mobile practice with expertise in:• Mobile strategy • Mobile UX design • Native application development • Sitecore cross platform apps using Xamarin• Mobile app testing• Proximity based iOT solutions
The opportunity
WE BELIEVE THE
CUSTOMER
TOUCH POINTS
WITH BRANDS
HAVE CHANGED
The opportunity
CUSTOMER
EXPERIENCE IS
THE NEW
BATTLEGROUND.
Contextual
Engagement
Personalized experiences
driven by data and
technology
to engage customers and
drive revenue at all customer
touch-points.
Smartphones
are the
new personal
computers.
It is your
customer
who is Mobile
THE MOBILE ECOSYSTEM IS STILL EVOLVING…AT A VERY FAST PACE
KNOW.. LEARN.. ATTEND.. WATCH.. CONNECT.. ACCESS.. SHARE..
YOU NEED TO BE AVAILABLE. WHEN THEY WANT TO…
HOW TO GET STARTED?
• Define the customer micro moments that you need to address
• Understand the touch points through which your customer wants to interact with your business
• Define the mobile journey of your customer
• Identify the drivers for your customers to download and use the app
STEP 1: Understand your customer’s mobile needs.
• Ensure a seamless multi channel experience for your customer.
• Single source of content for your website, mobile web, and mobile apps.
• Manage your mobile application’s content directly from within Sitecore.
• Integrate data from all customer touch points.
• Single view of customer across all channels.
STEP 2:
Design the mobile app solution as an extension of current systems.
• Use sitecore mobile SDK and Xamarin to build cross platform mobile applications.
• Single code base for multiple platforms.
• Write once and deploy many.
STEP 3:
Use Accelerators to build mobile app solutions.
How does Sitecore See Mobile?
Sitecore Mobile App Solution
Advantages:
Consistent Cross Channel Experience Delivery
Integrated Content Management
Contextual Intelligence
Omnichannelautomation
How does it work?
Customer Name: LindaLocation: San Francisco
Interests: Footwear, Sandals
Single customer profile across all channel
Personalized content on mobile app based on customer’s journey on other channels and vice versa.
Additional context such as location used to further contextualize the experience on Mobile.
Push notifications as an engagement strategy based on customer actions on other channels. Customer
activities tracked and Insights captured across all channels in a single location
Sitecore Mobile App Solution
Visual Studio / .Net / C#
Sitecore Mobile SDKXamarin Forms PCL
iOS Apps Android Apps Windows Apps
Sitecore Mobile SDK for Xamarin
• Sitecore Mobile SDK for Xamarin is a framework designed to help the developer
produce native mobile applications that use and serve content managed by Sitecore.
• The framework enables developers to rapidly develop applications utilizing their
existing .NET development skill sets.
• Some of the features included in the Sitecore SDK are:
Fetching CMS Content
Source HTML renderings from Sitecore CMS
Create, Delete, Update Items
Downloading and Uploading Media Resources
Protect security sensitive data
Sitecore Mobile SDK – Mobile Platforms Supported
• Sitecore Mobile SDK for Xamarin supports the following platforms:• iOS 7 and newer• Android 4.0 and newer• Windows Desktop (.NET 4.5)• Windows Phone 8 and newer
Why Use Sitecore Mobile SDK and Xamarin?
• Seamlessly integrate the mobile apps with both the Sitecore® Experience Platform™ (XP) and the Sitecore® Web Experience Manager (WXM)
• Single source of content for your website, mobile web, and mobile apps.
• Manage your mobile application’s content directly from within Sitecore.
• Integration of all marketing data and analytics including geo IP to Sitecore Experience Database. Thus providing a unified view of customer across multiple channels. Allows personalized contextual content to the customer in real time.
• Develop cross-platform applications with single code base for multiple platforms and therefore quick time to market.
• Allows you to write once and deploy many.
• Automated testing on Xamarin test cloud.
• Seamless app distribution, crash reporting, and feedback gathering through hockey app which comes packaged with Xamarin.
• Xamarin is a reliable platform backed by Microsoft, huge community and resources available.
Thought Leadership Mobile Experience for a Top Law Firm
Enhance client engagement and establish itself as a thought
leader in the industry
Objective
Solution
• Developed a platform providing thought leadership content in the form of
blogs, e-books, and videos.
• Registrations and recordings of events like webinars and Conferences
• Personalized content based on customer’s reading history and industry /
practice preference.
• Personalized push messaging to inform customers about latest additions.
• Leveraged Sitecore as single source of content to fuel the web and mobile
applications
• Mobile app experience consistent with other channels
Thought Leadership Mobile Experience for a Top Law Firm
Tech Solution
• Developed iOS and Android mobile applications using Xamarin PCL and
Sitecore SDK.
• Integration with Sitecore Experience Platform
• Enhanced engagement with customers, alumni, prospects, industry
veterans through events, updates, profiles, and thought leadership
content
Benefits
Extensive device testing
Right selection of technology stack and third party libraries
RECIPIE TO BUILD AN EFFECTIVE MOBILE
SOLUTION
Plan for App Adoption
Seamless integrations with other systems – CMS, database, CRM & others
UX Led Engineering
Selecting the right partner
Questions?