Download - Sirran Resume Updated
S K I L L S & T A L E N T S
MA R KET ING ST RA T EGIE S MA R KET ING CA MPA IGN S
MA NA GEM ENT MA R KET RESEA R CH
MEET ING & EVE NT PLA NNIN G MED IA BUYER
MED IA P LA NNIN G PUB LIC & MED IA R ELA T IONS AD CA MPA IGN MA NA GEM ENT
PR OPE RT Y MA NA GEM ENT ST RA T EGIC /TA CT ICA L PLA NNIN G
BUD GET ING /FOR EC AST ING G R OUP PR ESENT ATIO NS
COR PO R AT E COM MUN ICA TI ONS TR AINING MA TE RI AL DEV ELOPM ENT
SPR EAD SH EET & DA TA B ASE CR EATI ON
E X P E R I E N C E
THE NORTHWEST FLORIDA DAILY NEWS; Media Consultant
Located/Developed/Grew business in designated territory, Educated clients how specific advertising will promote product or service, Consulted clients on complete media plan/buy Consulted clients and prepared/presented presentations, Developed NTR (non-traditional revenue concepts)
ü Increased revenue of assigned territory by 45% ü Created an Automotive publication
KOALA GLOBAL; Business/Marketing Consultant
THRIFTY NICKEL; Media Consultant
Located/Developed/Grew business in designated territory, educated clients how specific advertising will promote product or service, provided estimated costs, Assisted clients with complete media plan/buy, Consulted client and prepare/present presentations, Developed NTR (non-traditional revenue concepts)
ü Created a 90k account list from nothing within 6 months
ADVANTAGE SERVICES & PROPERTY MANAGEMENT; Property Manager
Responsible for day-to-day operations, including leasing, marketing, and all support staff, Responsible overseeing annual budget /operating cost, Accounts payable/receivable managed all office documentation/communication/staff, Processed client files and appointments, Created/Managed all Marketing/Advertising/PR from concept to execution, Media Buyer, Negotiated, communicated and scheduled contract vendors, Analyzed P&L and managed expenses, Inventory control, Human Resources
ü Maintained a 93% rental rate ü Reduced inventory cost by 30% ü Reduced labor cost by 23%
COAST 2 COAST PROPERTY MANAGEMENT; Property/Marketing Manager
Responsible for day-to-day operations, including leasing, marketing, and all support staff, Responsible overseeing annual budget /operating cost, Accounts payable/receivable managed all office documentation/communication/staff, Processed client files and appointments, Created/Managed all Marketing/Advertising/PR from concept to execution, Media Buyer, Negotiated, communicated and scheduled contract vendors, Analyzed P&L and managed expenses, Inventory control, Human Resources
ü Reduced Cost by 28% ü Maintained 95% rental rate ü Reduced owner expenses by 18%
MEDINA MANAGEMENT LLC; Franchise Business Development Consultant
Franchisee Marketing/Advertising/PR, Market research, Media buyer—negotiated, scheduled appropriate media outlets, Coordinated/executed community events, including but not limited to promotions, non-profit organization Chamber Commerce participation, Press releases, advertorials, radio spots, print ads, E-newsletters, Interviews for radio, TV, Web, newspaper and other media, R&D - New products, pricing, equipment, procedures, policy, Franchisee P&L, Opened new stores; trained franchises and staff, POS training, set up, support Presentations for potential and current franchisees
ü Created and implemented franchisee reporting system ü Increased corporate own store revenue by 55%
HAMPTON AUTOMOTIVE GROUP; Inventory Manager; Marketing Coordinator
Managed floor planned inventory of 8 – 12 million dollars, Floor plan audits, manufacture audits, forecasting, ordering RDR (retail delivery report) new sold units to manufacture, Training, procedures, negotiating, closing techniques. Created sales Training/procedure manual, Coordinated public appearances, lectures, contest, trade shows, Community events, Prepared and edited organizational communication for internal/external audiences, Collaborated on marketing/advertising promotional campaigns, Collaborated/created TV/Radio commercials; print ads; web design
ü Maintained new auto inventory under 90 days ü Recovered over 200k in unpaid manufacture incentives
C O N N E C T W I T H M E
850-368-9765
SirranWilkes
Sirran.Wilkes
@Sirran
SirranW
Fort Walton Beach, FL
My focus is on my Faith, my Family, my Relationships – ultimately My Legacy.
When I’m not working I like spending time with family and friends creating cherished memories.
For me, College Football is a way of life… after the National Championship game I start counting down the days for the next season. I enjoy history, antiques, traveling and being involved in my community.
FUN FACTS:
I’ve been a John Stamos fan long before “Full House”
I consider myself a Chicken Salad Connoisseur
I don’t do Haunted Houses or Horror Movies
MY LIFE MOTTOS:
Be a better ME today than yesterday
Treat others, as I would like to be treated
Cherish the ONES I love
Be confident NOT cocky
Work Hard & Play Hard
Strive to exceed expectations
I am actively seeing a position that will prove challenging and rewarding, the position you are seeking to fill is precisely what I am looking for. With my experience and dedication along with guidance your organization provides I am confident we are an ideal team – that will win.
I am your premium business & marketing consultant, with understanding of business operations, compliance, administration, property manage, accounts receivable/payable and HR. Proficiency in Marketing/Advertising and PR I am a strategic media buyer, creative/cutting edge campaign concept creator that believes in community involvement. I consistently produce top-notch work and have dedicated myself to sharpening my skills as well as learning new ones. Being passionate about my experience/knowledge, while communicating it accurately both verbally and written I take tremendous pride in. I constantly self evaluate and strive to exceed expectations while maintaining open lines of communication, encouraging and welcoming feedback.
My ability to juggle projects, deadlines and manage teams didn’t just develop through professional experience; it also comes from being a Mom. Three amazing kids, all very different in personalities, interests, demands. My greatest accomplishment is being blessed with these amazing kids. At times it has been… adapt or die trying. As a mother I’ve learned management and diplomacy but most importantly I’ve learned to be confident, responsive, flexible, and get things done.
I look forward to speaking with you and discussing my skill set.
Premium Business & Marketing Consultant