Transcript
Page 1: Simply Sellular Scam? Waterproofing Cell Phones

Waterproof Cellular Phone Design

Berhane Azage

Jin Yoon

Trey Whiteman

Joshua Salazar

Sarah Ohr

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Introduction

• Background on Cell Phones•Market Assessment•Why Waterproofing?

•The gist of the problem definition:

Design a competitive waterproofed cell phone that is cost effective.

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Objective Tree

D u r a b i l i t y

T e m p e r a t u r eL i q u i d V a r i a n t

D e p t h S e n s i t i v e

W a t e r p r o o f

A e s t h e t i c s

F e a t u r e s L o w W e i g h t

A p p e a l s t o C u s t o m e r s

W a t e r p r o o f i n gT e c h n o l o g y

C o s t E f f e c t i v e

W A T E R P R O O F C E L L P H O N E S

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Analysis of the Problem

Existing products Casio G'zOne TYPE-R, Can U 5025

Main Features

water-proof, shock resistant, a 1.3MP digital camera, and electronic compass

Strengths

High Water-Proof Capability, High Durability

Weaknesses

Its “chunky” appearance, cost

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Challenges and Design Constraints

• waterproof each component• ensure high durability and waterproof

capability. • Cost-effective• Aesthetics: compact and stylish

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Morph ChartFunction Possible Means

Type of Phone Flip Slide Bar -- --

Antenna Internal External Both -- --

User Interface Standard Touch screen

“Qwerty” -- --

Waterproofing Outer Casing

Individual Components

-- -- --

Screen Color Black/White -- -- --

Casing Metallic Plastic -- -- --

Digital Transmission

CDMA GSM -- -- --

Battery Removable Non-removable

Nickel Cadmium

Lithium Polymer

Lithium Ion

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Product Differentiation

Waterproofing Individual

Components

vs.

The Outer Casing

• Competition• Defining our Market

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Waterproofing Techniques

• Battery Removable Non-removable

• Speaker Polypropylene Mylar PlastiDip

• Microphone PlastiDip Parylene

• Main Board Parylene Epoxy Touch Screen

• Screen Epoxy Parylene

• Antenna Internal External

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Metrics

• Cost• Temperature Tolerance• Call quality / sound quality• Aesthetics• Moisture Transmission• Pressure

Depth Pressure Differences

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Design Description I

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Motherboard

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Battery Case & Connector

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Speaker & Microphone

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Network Technology

• CMDA vs. GSM• CMDA: Do not need to worry about sim

card

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Design Description II

• Screen• Antenna• Encasing/Cell Phone Body

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THANK YOU


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