Download - Simple Social Media Udemy Course
Simple Social Media
Manny Sarmientowww.CertificationInSocialMedia.com
Social Media CertificationCertified Social Media Marketing
Specialist™ Program• Earn Professional Credentials• Increase Your Earnings Potential• Become More Marketable• Increase Your Employability• Start Your Own Social Media, SEO,
Website Design Business• Learn Highly Marketable Skills
www.CertificationInSocialMedia.com
Social Media CertificationCertified Social Media Marketing Specialist™ Program
• Weekly, Via Webinar, Live Instructor• 26 Weeks with Replay Available• Earn Diploma as CSMMS™• Tuition $1999 One-time Fee or
Monthly Payment Plan $199 for 12 Months• Real, Live Help from Me!• Only 20 Students• Semesters Begins Quarterly
www.CertificationInSocialMedia.com
Social Media CertificationCertified Social Media Marketing Specialist™ Program
Earn Diploma as CSMMS™www.certificationinsocialmedia.com
New Media, New MarketingSocial Media Certification Modules
Certified Social Media Marketing Specialist™ CSMMS™
• Social Media Marketing (SMM) Mastery Basic & Advanced Strategies• DIY-SEO – Do It Yourself Website Optimization Strategies• Blogging for Business Success• Twitter Strategies and Usage• Facebook Business Strategies and Functional Usage• LinkedIn for Business• YouTube & Video Marketing• Location Based Social Search Marketing• Social Media Press Releases / Writing Press Releases• Social Media Business Practice and Implementation• Google Adwords, Pay Per Click Advertising and Affiliate Marketing• Education Based and Information Product Marketing• Email Marketing Basics - Hands-on Constant Contact• Bonus - Social Media A-la-Carte™ & Advanced Topics
www.CertificationInSocialMedia.com
What You Will Learn Today?
• How Social Media Really Works• The Psychology of Social Media• How to Profit from Social Media• How it is Possible to D-I-Y Social Media• Basic, Intermediate & Advanced Strategies• Social Media Tools and Tips• Defining Social Media M-Levels™• A Visual Social Media Strategy• How to Get Started Today
www.CertificationInSocialMedia.com
What Can You Do With Social Media?
• Increase Your Company’s Bottom Line• Pump up Your Resume• Get a Better Job (High Demand)• Increase Your Business Skills • Offer Additional Business Services• Start Your Own SMM Business• Consult as SMM Specialist• Reach More People & Earn More Income• You can drive new clients to your website &
grow your business at little or no cost
www.CertificationInSocialMedia.com
How Much Can You Earn in Social Media Marketing?
Digital Media Specialist - $44,000
Online Marketing Specialist - $45,600Social Media Strategist - $46,800
Online Community Manager - $47,800Public Relations Manager - $61,100Marketing Manager - $62,900Digital Strategist - $63,800Internet Marketing Director - $97,4002
Source: CIO.COM 10 Top Jobs by Salary for Social Media Pros
How Much Can You Earn in Social Media Marketing?Outsourcing
$25 - $150 / Hour$1000 - $1500 Set up Accounts$300 - $750 / Month
Coaching / Consulting$50 - $250 / Billable Hour
Teaching, Seminars & Product Sales
$100 - $1000+ / Hourwww.CertificationInSocialMedia.com
Social Media is NOT a Fad!
• Facebook – 1.19 Billion Users• Twitter – 320 Million Users• LinkedIn – 414 Million Members• Pinterest – 100 Million Users • YouTube – 4 Billion Video Views/Day
Social Media Is Not Going Anywhere!
The 4 C’s of “New Marketing”
• Content Creation• Culture• Connecting • Consistency
www.CertificationInSocialMedia.com
Can Social Media really make a difference to your business?
www.CertificationInSocialMedia.com
Social Media really about SEO?
www.CertificationInSocialMedia.com
Social Media really about… Domination!
www.CertificationInSocialMedia.com
It’s About Building RelationshipsG. Give KnowledgeA. Answer QuestionsS. Solve Problems
www.CertificationInSocialMedia.com
Psychology of Social Media
• Reticular Activating System (RAS)• Top of Mind Marketing (TOM) • Relationship Marketing• Belonging / Esteem Needs
www.CertificationInSocialMedia.com
Psychology of Social Media
• “Tribes” – Seth Godin“A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.” ― Seth Godin, Tribes: We Need You to Lead Us
www.CertificationInSocialMedia.com
Maslow’s Hierarchy of Needs
www.CertificationInSocialMedia.com
Social Media Tools
Local Directories
Social Networking
Blogs
Microblogs
Video Sharing
Email Marketing
Bookmarking
Photo Sharing
Presentation Sharing
Press Releases
Social MediaWhich Social Media and Social
Bookmarking Sites to Use?
www.CertificationInSocialMedia.com
Social Media
Social Marketing Strategies
www.CertificationInSocialMedia.com
Social Marketing• Build Profiles with SEO• Establish URL (http)• Connect and Contribute• Build Relationships
• G.A.S.
Social M-Levels™Level 1 - Content
• Website• Blog• YouTube• Social Media Press Releases• Document Sharing• LinkedIn Pulse
Level 2 - Sharing• Facebook• Twitter• LinkedIn• Google+• Pinterest• Social Bookmarking
Share & Follow Me Buttons
Make It Easy for Visitors to Share Your Content and Follow You
www.newmedianewmarketing.com/
• AddThis.com• ShareThis.com• WordPress Plugins
• Simple Social Buttons
Social Media Speed Kills…Your Competition
www.newmedianewmarketing.com/
• Hootsuite• Hootlet• Pinterest Button• Delicious Button• Reddit Button• Tweet Deck• Constant Contact
Social Networks Best Strategies
What are the Best Strategies for Specific Social Media Networks?
Manny Sarmientowww.newmedianewmarketing.com
TwitterWhat is Twitter and How to Best Use It?
www.CertificationInSocialMedia.com
• 320 Million Registered Users• Create relationships• Brand Your Account • Level 2 | Tweet the G.A.S.• Importance of followers• Substance• What do I Tweet?
www.CertificationInSocialMedia.com
FacebookYour Facebook Success
Strategies
www.CertificationInSocialMedia.com
• 1.34B Million Users • 53% Active• Establish your network• Pages vs. Personal• Facebook.com/mobile• Groups
• Discussions• Build Relationships
• G.A.S.• C.C.E.
http://www.facebook.com/SocialMediaUniversity
• Capture• Call to Action• Engagement
The C.C.E.
www.CertificationInSocialMedia.com
LinkedInA Professional, Relationship Building
And Communication Tool
www.CertificationInSocialMedia.com
LinkedIn• 414+ Million Professionals• Your Online Resume• Build Your Complete Profile• Build Your Network• Join Groups• Join or Start Discussions• Search Jobs or Post Jobs• Add Applications, i.e. Twitter, Slideshare• Post on Pulse• Update Daily• Add Users Daily• Keep it Professional
BlogsWelcome to the Bloggersphere
www.CertificationInSocialMedia.com
• Why Have A Blog?• Blogger vs. Wordpress• Becoming an “Expert”• Getting Others to Comment• Building Relationships• Relevance • Faster Indexing• Gadgets, Widgets, • Monetizing Your Blog• “P”-Word• Private Label Articles
Blogs
Local Directories• www.LocalDirectoriesMarketing.com
• MerchantCircle.com
• Foursquare.com
• Google Places
• Yahoo Local
• Bing Local
• Superpages
Google Places• GYBO.com/business / Google.com/places• Local Directories• Appears on Google Searches (SEO)• Put Yourself on the Map• A Must for Any Business• Make it Interactive• Other Directories
• Bing, Yahoo, Merchant Circle, others
www.CertificationInSocialMedia.com
Google+• 1.15B Users• Complete Profile• Add Many to Circles• Add Snippet Content to Updates• Add Company Pages• Use Keywords in Username and Postings• Use Hangouts• Add Images (Change Image Names)• Add Your Events
www.CertificationInSocialMedia.com
YouTube & Video• YouTube and Video Sharing a Must• SEO Potential• #2 Search Engine in the World• #3 Most Trafficked Web Site (Alexa.com)• Integrate with Other Sites• Facebook from YouTube• Embed in Blog and Website• Keyword, Tags and Labels a Must• Auto-Link to Facebook, Twitter & Buzz• Brand Your Channel• Create from Photographs, Flip or Cell Phone• Vimeo, Metacafe, Veoh, others
Pinterest• 100 Million Users• 85% Female• 42% U.S. Online Women• 30% of All U.S. Social Media Users• 87% Have Purchased Because of Pinterest• $100,000+ Annual Household Income• 50% Have Kids• 15.8 Minutes Avg. Time Spent on Pinterest
Social Media Press Releases
Fast, Efficient and Powerful Social Bookmarking
www.CertificationInSocialMedia.com
Social Media Press Releases
• Fast and Efficient Social Bookmarking• Instant Google Indexing• Google Search Rankings (SEO) • Free• Embedding and Sharing• PRLog.com / 24-7PressRelease.com• Everything is News• Send PR Weekly• “Real” Press Releases
• PRWeb.com / PRNewsWire.com
www.CertificationInSocialMedia.com
Social BookmarkingYour Favorites Shared with the World
www.CertificationInSocialMedia.com
Social Bookmarking
• Powerful SEO• Creating Backlinks Google Loves• Dofollow Me “Top Dofollow Bookmarking…”• Driving Traffic to Your Web Site• Multiple Sites “Top Social Bookmarking…”• Share Your Favorite Sites and Your Own• Bookmark Weekly or Daily• Digg, Delicious, Technorati, Reddit• StumbleUpon, others
The Most Powerful SMM ToolThat No One Speaks About and You Must Use!
www.CertificationInSocialMedia.com
Presentation Sharing
• Slideshare.net• “Expert” Status• Building Relationships (G.A.S.)• SEO Friendly• www.slideshare.net/ticketfl
www.CertificationInSocialMedia.com
7 Paradigms of Social Media Marketing
1. It’s about SEO2. DIY It3. Building Relationships (G.A.S.)4. T.O.M.5. “Expert” Status6. The “Tribe”7. Engagement
www.CertificationInSocialMedia.com
What’s the Big Deal with Social Media Marketing
www.CertificationInSocialMedia.com
What’s the big deal with Social Media Marketing?
• Massive Traffic to Your Business or Site• Build New Databases• SEO Success Like Never Before
Backlinks, Traffic, Name Recognition• Building Relationships• Cost Effective – Mostly Free!• Measurable (Google Alerts) ROI• Flexibility – 15 Minutes to 2 Hrs / Day• Increased Sales & Revenue
www.CertificationInSocialMedia.com
What You Can Do with Social Media Marketing?
• Increase Your Company’s Profits• Increase Your Web Site’s Ranking• Monitor Your Name & Industry• Monitor Marketing Results• Pump up Your Resume• Increase Your Business Skills • Make Yourself More Marketable• Start Your Own SMM Business• Consult as an SMM Specialist• Teach Social Media Marketing• Earn More Money!
What to do Now?• SMM is a Must!• SMM is a Job Function• Schedule It - Hootsuite, Outlook, etc.• 15 Minutes to 2 Hours Per Day• Start Now!• Just Do It!
www.CertificationInSocialMedia.com
PRLog
Social Media CertificationCertified Social Media Marketing Specialist™ Program
• Weekly, Via Webinar, Live Instructor• 26 Weeks with Replay Available• Earn Diploma as CSMMS™• $1999 One-time Fee or Monthly Payment
Plan Available: $199 for 12 Months.• Real, Live Help from Me!• Only 20 Students• Course Begins Quarterly
www.CertificationInSocialMedia.com
New Media, New Marketing
Thank You!Manny Sarmiento
www.CertificationInSocialMedia.com