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PhillipTularak
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Concepts
Brainstorming
ThefirstlogowasconceivedtomeanbringingpeopletogetherinAnnArbor,Michiganfromaroundtheglobe.Hence,themainpartofthelogoisaglobewithtwoarrowscirclingthe
globeandcomingtogetherinMichigan.Alightbluewasselectedasitrepresentsneutrality,
whichIthinkisimportanttorepresentaninternationallogo.However,Ialsoplayedwith
usingblackandgray.Ibelievethedesignissimpleenoughthatitcouldbeeasilyswapped
withothercolorsorevenusenegativespaceforthearrowstocreatetherepresentation.
Thesecondlogoismeanttoshowunityusingthepolygonstoformaglobe.Again,thewhite
isusedtobreakupthedifferentpieceswhiletheblueismeanttosymbolizepopulationsandculture.
Thethirdlogoismeanttobeamuchsimplerrepresentation.Again,theblueglobeisdesignedtorepresenttheworldbutthentheresnegativespaceusedtocreateahouse.
Severalsearchesshowedthatthearchedroofspansmultipleculturesandisaworldwide
design.Thisrepresentationshouldhelpcommunicateacrossculturesinordertosymbolize
living.Inthecenterare7circlesmeanttorepresentthe7continentsoftheEarthliving
underoneroof.
Typography
ThefontselectedforthelogoisVerdana.Verdanawasselectedbecausethemostlikely
placethislogowillbeseenisonacomputerscreenandVerdanawasdesignedforthe
purpose.Eveniftextisputinprintitwillmostlikelybeaccessedondigitalscreensinthe
future.
Thequickbrownfoxjumpsoverthelazydog.
THEQUICKBROWNFOXJUMPSOVERTHELAZYDOG.
A Worldwide Living Learning Community
ColorPallet
Thecolorpalletincludedhastwoextracolorsgreenandredintheevent
theyareneeded.However,theprimarycolorswillbeblueandwhiteinorder
tokeepthelogoasneutralaspossibleformaninternationalperspective.
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CompetitorLogos
InternalCompetitors
UniversityofChicago
Harrisburg,Pennsylvania
UniversityofCaliforniaBerkley
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NewYork
UniversityofCaliforniaSanDiego
Washington,DC
ExternalCompetitors
UniversityofChicagoInternationalStudentsAssociationOrganization
OldDominionUniversityOfficeofInterculturalRelations
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YaleInternationalStudentOrganization
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A Worldwide Living Learning Community
A Worldwide Living Learning CommunityA Worldwide Living Learning Community
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