Download - Showing Your Brand Story Online
meta tationTATIONTELLING YOUR BRAND STORY ONLINE
FITC TORONTOAPRIL 29, 2014
Telling your Brand Story Online
@metajive
We are an independently owned interactive studio focused on partnerships
to create exceptional experiences.
We are an independently owned interactive studio focused on partnerships
to create exceptional experiences.
METAJIVE’S MISSION IS TO
FOR USERS, CLIENTS AND EMPLOYEES
CREATE GREAT EXPERIENCES
METAJIVE’S MISSION IS TO
FOR USERS, CLIENTS AND EMPLOYEES
CREATE GREAT EXPERIENCES
METAJIVE’S MISSION IS TO
FOR USERS, CLIENTS AND EMPLOYEES
CREATE GREAT EXPERIENCES
METAJIVE’S MISSION IS TO
FOR USERS, CLIENTS AND EMPLOYEES
CREATE GREAT EXPERIENCES
BRAND
origins of branding
sure logos are important but why….
t$35
Value:
$15,000,000,000
PRO TIP #1: Be Different
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PRO TIP #2: Know Your WHY
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glassy baby brand
glassy baby brand* apparently no one
tells her no
glassy baby brand
PRO TIP #3: Know Your Audience
glassy baby brand
glassy baby brand
PRO TIP #4: Make It All Cohesive
APP GEAR PROJECT
APP GEAR PROJECT
TV COMMERCIAL mONTAGE
STORY
steven king
PRO TIP #5: Leave Nothing To Chance
Why Do Brands Use Stories?
A good story connects the brands values with your own
TIP #6: Show Your Strengths !
VIRGIN AMERICA PROEJCT
ONLINE
Why is telling a story online different?
TIP #7: Let The Content Guide You
EB PROJECT
EB PROJECT
TIP #8: Organize Your Story In
bite size pieces
TIP #9: Create Something
Memorable
“You should be able to cover up the logo and still identify the company because the look
and feel is so distinctive.” !
— Michael Bierut
thumb over magazine ad
show app
show leaderboard
TIP #10: Keep It Simple
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be bold
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be different
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be strong
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play long
