Download - Short's Brewery Digital Marketing Campaign
![Page 1: Short's Brewery Digital Marketing Campaign](https://reader034.vdocuments.site/reader034/viewer/2022051513/5470c7e3b4af9fae0a8b48fe/html5/thumbnails/1.jpg)
Short’s BreweryDigital Marketing Campaign
By: Julia Preston
![Page 2: Short's Brewery Digital Marketing Campaign](https://reader034.vdocuments.site/reader034/viewer/2022051513/5470c7e3b4af9fae0a8b48fe/html5/thumbnails/2.jpg)
Marketing Goals
• Distribute products nationwide
• Expand brand awareness
• Gain consumers
• Increase sales
![Page 3: Short's Brewery Digital Marketing Campaign](https://reader034.vdocuments.site/reader034/viewer/2022051513/5470c7e3b4af9fae0a8b48fe/html5/thumbnails/3.jpg)
Short’s Brewery • Michigan Based Brewery
• Began in 2002
• Selection of 20 craft beers
![Page 4: Short's Brewery Digital Marketing Campaign](https://reader034.vdocuments.site/reader034/viewer/2022051513/5470c7e3b4af9fae0a8b48fe/html5/thumbnails/4.jpg)
Who are we trying to reach?
Men & Women21+
Beer distributorsBeer enthusiasts
Attendees ofsporting events/
sports bars
![Page 5: Short's Brewery Digital Marketing Campaign](https://reader034.vdocuments.site/reader034/viewer/2022051513/5470c7e3b4af9fae0a8b48fe/html5/thumbnails/5.jpg)
How we plan to reach them...
![Page 6: Short's Brewery Digital Marketing Campaign](https://reader034.vdocuments.site/reader034/viewer/2022051513/5470c7e3b4af9fae0a8b48fe/html5/thumbnails/6.jpg)
Key Performance Indicators
• Beer Sales
• Pay per click
• Google Analytics/ website visits
• Twitter followers
• Mobile App downloads
• Facebook likes
![Page 7: Short's Brewery Digital Marketing Campaign](https://reader034.vdocuments.site/reader034/viewer/2022051513/5470c7e3b4af9fae0a8b48fe/html5/thumbnails/7.jpg)
Why through Social Media?
Engage Customers
Promote
Drive Sales
![Page 8: Short's Brewery Digital Marketing Campaign](https://reader034.vdocuments.site/reader034/viewer/2022051513/5470c7e3b4af9fae0a8b48fe/html5/thumbnails/8.jpg)
Budget• Google Adwords/ppc- $75,00 per month
• Pinterest Contests/ Prizes- 10 million
• Creating Application - Developers = $100,000
![Page 9: Short's Brewery Digital Marketing Campaign](https://reader034.vdocuments.site/reader034/viewer/2022051513/5470c7e3b4af9fae0a8b48fe/html5/thumbnails/9.jpg)
Mobile Strategy • Download App
• Scan Barcode
• Earn Points when you drink
• Scan Barcode-1 pt
• Scan Barcode and share on social media- 2 pt
• Earn 24 points = FREE BEER
![Page 10: Short's Brewery Digital Marketing Campaign](https://reader034.vdocuments.site/reader034/viewer/2022051513/5470c7e3b4af9fae0a8b48fe/html5/thumbnails/10.jpg)
Summary
• Pinterest Contents=Promotion
• Mobile App=Sharing
• Pay Per Click= Google Adwords