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Pearl NguyenStrategic partner manager
Shopping Ads for VietnamDecember 2018
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Vietnam Ecommerce
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Source: Google-Temasek Report
2017: Very happening year for Ecommerce in ASEAN
Ecommerce contributes 22% to ASEAN total e-Conomy in 2017
2x
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Proprietary + ConfidentialVietnam E-commerce will grow 3.6x by 2025
Growth drivers1. Highest growth in mobile traffic in Southeast Asia (young generation)2. Ecommerce merchants are leaders in conversion rate (low basket value, lack return policy, offline to
online behavior)3. Highest number of merchants offering COD
FY17 FY25
$2.08B $7.5B
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3.2Mnew online shoppers per year
Source: Google-Temasek Report
More and more Vietnamese are shopping online
Average new shoppers/year from 2015 - 2025
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Proprietary + ConfidentialOnline shopper demand showcased through booming search queries for eCommerce brand name
6.5x in 2.5 years
Source: Google internal
Keywords
SendoLazadaAdayroiTikiShopee
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Promote your product in I-want-to-buy moments
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Introducing...
Google Shopping
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Intention
Sandals
Product details
Shopping Ads - how it works
Shopping Ads
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Proprietary + ConfidentialProprietary + ConfidentialShopping Ads - Benefits
● Boost Ecommerce merchant’s product discoverability
● Capture user's intention while searching
● Proven results
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That’s why more than half of the world’s top retailers use Google Shopping Ads
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Proprietary + ConfidentialProprietary + ConfidentialYou can show both shopping and text ads together
+73%
+75%
+90% Visit a Website
+83% Make a Purchase
+77% Visit a Product Page
Add to Cart
Search for Brand
When a consumer is faced with both Shopping & Text Ads...
...compared to only one type of ad
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Proprietary + ConfidentialProprietary + ConfidentialConnect with Shoppers - How to get your Shopping Ads Live
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The Future
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Shoppers’ path to purchase has grown more complex
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Managing campaigns has also grown more complex and time intensive
Audience Targeting
Device Targeting
Multiple Campaigns
Bid Adjustments
Placements
Remarketing Ads
Shopping Ads
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How do you drive sales most efficiently?
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Smart Shopping campaignsIntroducing...
Your business goals Across GoogleMachine learning
Campaigns based on your objectives: Maximize
conversion value
Automated optimization across intent signals
Combine Shopping and Remarketing to reach customers on Search, Display, YouTube and Gmail
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Product Ratings and Shipping Annotation come next
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Shopping Tab and Image Search to follow
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Looking into the (further) future of Shopping Ads
Google brings together discovery, personalization, and “non-line” experiences
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50%of all searches will
be voice searches by 2020, according to
comScore
72%of voice-activated
speaker owners say that it has become
part of daily routine
We’re evolving to a world of voice-first interactions
58%create or manage shopping lists at
least once a week
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Q&A