Download - Shell Helix Sticker Collectibles
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Sticker Collectibles
Shell Helix Sticker Collectibles
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Background
• Shell Helix Motor Oil in Malaysia had a promo “Spot-the-sticker” – Stickers were given to motorists to put on their
vehicles – for a chance to win prizes every week.
• To promote this offline promotion online, we developed an online engagement strategy that will get us …
Visibility , Virality & Engagement .
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Where else?
Where are we doing it?
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Cars are a passion with our target audience
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We gave them a whole gallery to choose from
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Shell Helix Sticker Collectibles
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What can they do with the stickers ?
1) Downloaded to Profile2) Publish to own Wall 3) Publish to Friends Walls 4) Send an Invite
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News Feed
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Friends Wall
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Facebook Ads
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Banner Ads
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Emailers
Two e-mailers were sent for this campaign.
This is part of the publicity of the campaign, announcing new winners as well as new cars added in the Shell Helix Sticker Gallery.
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User reviews: of 4.8/5
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Social Media Property for Shell