Download - SHEcommerce - Internet world 2013
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Internet World 2013 SHEcommerce 1
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Internet World 2013 SHEcommerce 2
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Wie kaufen Frauen im Internet ein ?
Der Online-Einkauf als Erlebnis. Der Mensch entscheidet fast immer emotional, ganz besonders Frauen.
SHEcommerce ist E-Commerce für die weibliche Kundschaft.
Womit lassen sich Frauen besser fürs Onlineshopping begeistern?
Emotional Shopping
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Label: Reken Maar
Verstehe ich denn Frauen überhaupt ?
Emotional Shopping bedeutet Kunden zu begeistern
und zum Kauf zu verführen.
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Mr. Spe
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Emotional Shopping Über 70 bis 80 % unserer Kaufentscheidungen erfolgen unbewusst.
Quelle: Dr. Hans-‐Georg Häusel, Gruppen Nymphenburg
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Mr. Spe
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Emotional Shopping Die emotionale Kundenansprache
Ihr Kunde funktioniert nicht so.
Sondern wie Du & ich.
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Emotional Shopping
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• Unterschiede beim Emotional Shopping Online / Offline
• Der Online-Einkauf als Erlebnis und das Rundum-Wohlfühlpaket
• Shopping über alle Touchpoints hinweg
Womit lassen sich Frauen besser fürs Onlineshopping begeistern ?
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Emotional Shopping
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Mr. Spe
Emotionale Bildsprache
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Emotional Shopping
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Mr. Spe
Emotionale Bildsprache
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Emotional Shopping
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Mr. Spe
Augmented Reality
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Emotional Shopping
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Mr. Spe
Video Shopping
Video StaQsQcs: ‘The Marketer’s Summary’ Grafik: Invodo
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Emotional Shopping
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Produktvideo Shopping und Star Videoshopping
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Emotional Shopping
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In - Video Shopping
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Emotional Shopping
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2nd-screen-shopping - Social TV
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Emotional Shopping
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Community Shopping
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Emotional Shopping
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Community Shopping
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Emotional Shopping
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Community Shopping
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Emotional Shopping
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Community Shopping
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Emotional Shopping
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Ansprechende Produktbeschreibung
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Emotional Shopping
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Ansprechende Produktbeschreibung
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Emotional Shopping
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Ansprechende Produktbeschreibung
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Emotional Shopping
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Online Verkaufsberatung
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Emotional Shopping Pinterest
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Emotional Shopping
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Setzen Sie auf den WOW-Faktor. Sorgen Sie für das Happy-End nach Bestellabschluss.
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Emotional Shopping
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Setzen Sie auf den WOW-Faktor. Sorgen Sie für das Happy-End nach Bestellabschluss.
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Emotional Shopping Newsletter emotionalisieren
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Bild: Impressionen Reken Maar
Kundenorientiertes, weibliches Denken steht im Vordergrund wenn
Sie diese Zielgruppe erreichen möchten.
Frauen lieben Emotionen und Bildwelten.
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@DianaVersteege Facebook/shecommerce.ch Xing / Linkedin pinterest.com/SHEcommerce/
http://blog.carpathia.ch/shecommerce-studie-2013/
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