![Page 1: Share and discover what is happening right now, anywhere in the world Presented by MM 3411 Group 8 Shen Jingyi 06896660D Sin Ka Ki Simon 07013513D Christoph](https://reader036.vdocuments.site/reader036/viewer/2022070408/56649e585503460f94b52196/html5/thumbnails/1.jpg)
Share and discover what is happening right now, anywhere in the world
Presented by MM 3411 Group 8Shen Jingyi 06896660DSin Ka Ki Simon 07013513DChristoph Lohs 09990622xPare Chanoknun S 09991342x
![Page 2: Share and discover what is happening right now, anywhere in the world Presented by MM 3411 Group 8 Shen Jingyi 06896660D Sin Ka Ki Simon 07013513D Christoph](https://reader036.vdocuments.site/reader036/viewer/2022070408/56649e585503460f94b52196/html5/thumbnails/2.jpg)
Outline
• Introduction: What is Twitter• Features and Applications: How to Twitter• IT strategies and technology: Behind Twitter• Comparative analysis: Around Twitter• Recommendations: Twitter Tomorrow
![Page 3: Share and discover what is happening right now, anywhere in the world Presented by MM 3411 Group 8 Shen Jingyi 06896660D Sin Ka Ki Simon 07013513D Christoph](https://reader036.vdocuments.site/reader036/viewer/2022070408/56649e585503460f94b52196/html5/thumbnails/3.jpg)
History
• Chairman: Jack Dorsey• CEO: Evan Williams• Creative Director: Biz Stone• Founded in March 31, 2006, USA• Employee 74
Funding of 2009 was for $35million from Institutional Venture Partners and Benchmark Capital and others, in total raised over US$57 million. Now, it’s one of the 50 most popular websites worldwide by Alexa’s web traffic analysis
![Page 4: Share and discover what is happening right now, anywhere in the world Presented by MM 3411 Group 8 Shen Jingyi 06896660D Sin Ka Ki Simon 07013513D Christoph](https://reader036.vdocuments.site/reader036/viewer/2022070408/56649e585503460f94b52196/html5/thumbnails/4.jpg)
Background
• A social networking and micro-blogging service centered around people answering the question "What’s happening?” (Changed from “What are you doing” in Nov 2009 to emphasized news and information network strategy)
• “A real time news service”• “Fail whale” appears when Twitter
experiences an outage
![Page 5: Share and discover what is happening right now, anywhere in the world Presented by MM 3411 Group 8 Shen Jingyi 06896660D Sin Ka Ki Simon 07013513D Christoph](https://reader036.vdocuments.site/reader036/viewer/2022070408/56649e585503460f94b52196/html5/thumbnails/5.jpg)
![Page 8: Share and discover what is happening right now, anywhere in the world Presented by MM 3411 Group 8 Shen Jingyi 06896660D Sin Ka Ki Simon 07013513D Christoph](https://reader036.vdocuments.site/reader036/viewer/2022070408/56649e585503460f94b52196/html5/thumbnails/8.jpg)
Twitter with Text Massaging
![Page 9: Share and discover what is happening right now, anywhere in the world Presented by MM 3411 Group 8 Shen Jingyi 06896660D Sin Ka Ki Simon 07013513D Christoph](https://reader036.vdocuments.site/reader036/viewer/2022070408/56649e585503460f94b52196/html5/thumbnails/9.jpg)
Charity Purpose: Dec. 1st, 2009 (RED)™
![Page 10: Share and discover what is happening right now, anywhere in the world Presented by MM 3411 Group 8 Shen Jingyi 06896660D Sin Ka Ki Simon 07013513D Christoph](https://reader036.vdocuments.site/reader036/viewer/2022070408/56649e585503460f94b52196/html5/thumbnails/10.jpg)
Search “NOW”!A comparison between Google and Twitter on the topic of H1N1
Click to demonstrate
![Page 11: Share and discover what is happening right now, anywhere in the world Presented by MM 3411 Group 8 Shen Jingyi 06896660D Sin Ka Ki Simon 07013513D Christoph](https://reader036.vdocuments.site/reader036/viewer/2022070408/56649e585503460f94b52196/html5/thumbnails/11.jpg)
4 Ways Companies Use Twitter
• Direct– a marketing or public
relations channel– self-serving, self-
promotional tweets
• Indirect– the employees use
Twitter to enhance their own personal reputations
• Internal– share ideas or
communicate about what projects they're working on
• Inbound Signaling– keep track of what's
being said about the company, its product names, or even the industry as a whole.
![Page 12: Share and discover what is happening right now, anywhere in the world Presented by MM 3411 Group 8 Shen Jingyi 06896660D Sin Ka Ki Simon 07013513D Christoph](https://reader036.vdocuments.site/reader036/viewer/2022070408/56649e585503460f94b52196/html5/thumbnails/12.jpg)
Commercial Examples
Dell has created a number of Twitter profiles, each meant for different types of deals. (e.g. DellOutlet posts recent refurbished Dell computer offers).
![Page 13: Share and discover what is happening right now, anywhere in the world Presented by MM 3411 Group 8 Shen Jingyi 06896660D Sin Ka Ki Simon 07013513D Christoph](https://reader036.vdocuments.site/reader036/viewer/2022070408/56649e585503460f94b52196/html5/thumbnails/13.jpg)
![Page 14: Share and discover what is happening right now, anywhere in the world Presented by MM 3411 Group 8 Shen Jingyi 06896660D Sin Ka Ki Simon 07013513D Christoph](https://reader036.vdocuments.site/reader036/viewer/2022070408/56649e585503460f94b52196/html5/thumbnails/14.jpg)
![Page 15: Share and discover what is happening right now, anywhere in the world Presented by MM 3411 Group 8 Shen Jingyi 06896660D Sin Ka Ki Simon 07013513D Christoph](https://reader036.vdocuments.site/reader036/viewer/2022070408/56649e585503460f94b52196/html5/thumbnails/15.jpg)
Other Usages• Use in campaigning: @MacPromote• Use in legal proceedings: @buchong• Use in education: @Standford• Use in emergencies @SwineFluNewsUSA• Use in protect and politics: @BARACKOBAMA• Use in public relations: @Dell• Use in reporting dissent: @mranti• Use in space exploration: @NASA• Use in survey opinion: @Apple4u• ……follow me @googlor
![Page 16: Share and discover what is happening right now, anywhere in the world Presented by MM 3411 Group 8 Shen Jingyi 06896660D Sin Ka Ki Simon 07013513D Christoph](https://reader036.vdocuments.site/reader036/viewer/2022070408/56649e585503460f94b52196/html5/thumbnails/16.jpg)
The micro-blogging era & GFW
• Speed and access matter.– In traditional Media Era, censors in daily basis – In the blog Era, censors in a half-day basis– Now, it’s the Twitter Era, on a minute-by-minute basis
![Page 17: Share and discover what is happening right now, anywhere in the world Presented by MM 3411 Group 8 Shen Jingyi 06896660D Sin Ka Ki Simon 07013513D Christoph](https://reader036.vdocuments.site/reader036/viewer/2022070408/56649e585503460f94b52196/html5/thumbnails/17.jpg)
Twitter Technology
![Page 18: Share and discover what is happening right now, anywhere in the world Presented by MM 3411 Group 8 Shen Jingyi 06896660D Sin Ka Ki Simon 07013513D Christoph](https://reader036.vdocuments.site/reader036/viewer/2022070408/56649e585503460f94b52196/html5/thumbnails/18.jpg)
Twitter – Design Changes
• 2006 sketch by developer
• Basic functions
• Keep it simple
![Page 19: Share and discover what is happening right now, anywhere in the world Presented by MM 3411 Group 8 Shen Jingyi 06896660D Sin Ka Ki Simon 07013513D Christoph](https://reader036.vdocuments.site/reader036/viewer/2022070408/56649e585503460f94b52196/html5/thumbnails/19.jpg)
Twitter – Design Changes
• 2006 first launch
• Simplified of the first design sketch
• Rudimental design
![Page 20: Share and discover what is happening right now, anywhere in the world Presented by MM 3411 Group 8 Shen Jingyi 06896660D Sin Ka Ki Simon 07013513D Christoph](https://reader036.vdocuments.site/reader036/viewer/2022070408/56649e585503460f94b52196/html5/thumbnails/20.jpg)
Twitter – Design Changes
• Last version of design of Twitter
• More functions but still simple
• Closer to the 2006 sketch
![Page 21: Share and discover what is happening right now, anywhere in the world Presented by MM 3411 Group 8 Shen Jingyi 06896660D Sin Ka Ki Simon 07013513D Christoph](https://reader036.vdocuments.site/reader036/viewer/2022070408/56649e585503460f94b52196/html5/thumbnails/21.jpg)
Twitter – New Design
![Page 22: Share and discover what is happening right now, anywhere in the world Presented by MM 3411 Group 8 Shen Jingyi 06896660D Sin Ka Ki Simon 07013513D Christoph](https://reader036.vdocuments.site/reader036/viewer/2022070408/56649e585503460f94b52196/html5/thumbnails/22.jpg)
Twitter – Ruby on Rails
• Released 2004 current version 2.3.5 released27-11-09
• Framework for web development
• Philosophy:– CoC (Convention over Configuration)– DRY (Don‘t repeat yourself)
![Page 23: Share and discover what is happening right now, anywhere in the world Presented by MM 3411 Group 8 Shen Jingyi 06896660D Sin Ka Ki Simon 07013513D Christoph](https://reader036.vdocuments.site/reader036/viewer/2022070408/56649e585503460f94b52196/html5/thumbnails/23.jpg)
Twitter – APIs
• Application Programming Interface provided by Twitter
• Accesable for all Developer
• Allows other programs, applications or websites to communicate with the server
![Page 24: Share and discover what is happening right now, anywhere in the world Presented by MM 3411 Group 8 Shen Jingyi 06896660D Sin Ka Ki Simon 07013513D Christoph](https://reader036.vdocuments.site/reader036/viewer/2022070408/56649e585503460f94b52196/html5/thumbnails/24.jpg)
Twitter – Technology Facts
• No free SMS available for most countries anymore
• Twitter uptime 98%
• Since 2007 some security problems
• Collects Personal Information and keeps right to sale it
![Page 25: Share and discover what is happening right now, anywhere in the world Presented by MM 3411 Group 8 Shen Jingyi 06896660D Sin Ka Ki Simon 07013513D Christoph](https://reader036.vdocuments.site/reader036/viewer/2022070408/56649e585503460f94b52196/html5/thumbnails/25.jpg)
Contents of Tweets
![Page 26: Share and discover what is happening right now, anywhere in the world Presented by MM 3411 Group 8 Shen Jingyi 06896660D Sin Ka Ki Simon 07013513D Christoph](https://reader036.vdocuments.site/reader036/viewer/2022070408/56649e585503460f94b52196/html5/thumbnails/26.jpg)
Demographics and Trends
Most popular among working adults!
![Page 27: Share and discover what is happening right now, anywhere in the world Presented by MM 3411 Group 8 Shen Jingyi 06896660D Sin Ka Ki Simon 07013513D Christoph](https://reader036.vdocuments.site/reader036/viewer/2022070408/56649e585503460f94b52196/html5/thumbnails/27.jpg)
SWOT analysis and comparison
![Page 28: Share and discover what is happening right now, anywhere in the world Presented by MM 3411 Group 8 Shen Jingyi 06896660D Sin Ka Ki Simon 07013513D Christoph](https://reader036.vdocuments.site/reader036/viewer/2022070408/56649e585503460f94b52196/html5/thumbnails/28.jpg)
Strength
• Simple and free• Real-time• RSS-enabled• API-enabled• Both personal use and business use• Has no advertisement• Strong growth in users from 475000 to
7million from Feb 2008 to Feb 2009 (1382%)
![Page 29: Share and discover what is happening right now, anywhere in the world Presented by MM 3411 Group 8 Shen Jingyi 06896660D Sin Ka Ki Simon 07013513D Christoph](https://reader036.vdocuments.site/reader036/viewer/2022070408/56649e585503460f94b52196/html5/thumbnails/29.jpg)
Weakness
• Unsafe• Security problem• Simple and limited functions• Lack revenue for Twitter• Unequal distribution of Tweets, 90% are from
10% of people
![Page 30: Share and discover what is happening right now, anywhere in the world Presented by MM 3411 Group 8 Shen Jingyi 06896660D Sin Ka Ki Simon 07013513D Christoph](https://reader036.vdocuments.site/reader036/viewer/2022070408/56649e585503460f94b52196/html5/thumbnails/30.jpg)
Opportunity
• Business potential business could communicate with customers
• Potential future advertising and enterprise subscription-based revenue
• Sale of Personal Information to marketing firms
• Supportive software e.g. Twitbird, Twitterific
![Page 31: Share and discover what is happening right now, anywhere in the world Presented by MM 3411 Group 8 Shen Jingyi 06896660D Sin Ka Ki Simon 07013513D Christoph](https://reader036.vdocuments.site/reader036/viewer/2022070408/56649e585503460f94b52196/html5/thumbnails/31.jpg)
Threat
• MySpace and Facebook as main competitors• Facebook has more functions than Twitter,
and is imitating the functions of twitter• The microblogging technology has passed its
peak
![Page 32: Share and discover what is happening right now, anywhere in the world Presented by MM 3411 Group 8 Shen Jingyi 06896660D Sin Ka Ki Simon 07013513D Christoph](https://reader036.vdocuments.site/reader036/viewer/2022070408/56649e585503460f94b52196/html5/thumbnails/32.jpg)
Twitter Facebook
Global traffic rank 75 Global traffic rank 5
Only simple texts (limited to 140 characters per update) but rapid responsiveness
Pictures, videos, sounds allowed
Limited functions:Finding people, posting short messages and receiving short replies
Versatile functions:Finding people, instant messaging, photo and movie sharing, E-mail
Simple layout and easy to use Complex layout and relatively difficult to use
No advertisement Advertisement as a source of revenue
Sharing is more public (to followers) Sharing among friends only, “true friend function” included
![Page 33: Share and discover what is happening right now, anywhere in the world Presented by MM 3411 Group 8 Shen Jingyi 06896660D Sin Ka Ki Simon 07013513D Christoph](https://reader036.vdocuments.site/reader036/viewer/2022070408/56649e585503460f94b52196/html5/thumbnails/33.jpg)
Recommendations
![Page 34: Share and discover what is happening right now, anywhere in the world Presented by MM 3411 Group 8 Shen Jingyi 06896660D Sin Ka Ki Simon 07013513D Christoph](https://reader036.vdocuments.site/reader036/viewer/2022070408/56649e585503460f94b52196/html5/thumbnails/34.jpg)
Recommendations
1. Photo support• Compared with Yahoo Meme• Add value to micro-blogging• More than just black and white
![Page 35: Share and discover what is happening right now, anywhere in the world Presented by MM 3411 Group 8 Shen Jingyi 06896660D Sin Ka Ki Simon 07013513D Christoph](https://reader036.vdocuments.site/reader036/viewer/2022070408/56649e585503460f94b52196/html5/thumbnails/35.jpg)
Recommendations
2. Online communities• Compared with Facebook• Create online communities (e.g. by interest, demographic)• Easy to reach and follow Expand size of users
![Page 36: Share and discover what is happening right now, anywhere in the world Presented by MM 3411 Group 8 Shen Jingyi 06896660D Sin Ka Ki Simon 07013513D Christoph](https://reader036.vdocuments.site/reader036/viewer/2022070408/56649e585503460f94b52196/html5/thumbnails/36.jpg)
Recommendations
![Page 37: Share and discover what is happening right now, anywhere in the world Presented by MM 3411 Group 8 Shen Jingyi 06896660D Sin Ka Ki Simon 07013513D Christoph](https://reader036.vdocuments.site/reader036/viewer/2022070408/56649e585503460f94b52196/html5/thumbnails/37.jpg)
Recommendations
4. SMS Replacement• New way of communication• 1 to 1 → mass message• Video, Photo could be inserted• Lower cost
![Page 38: Share and discover what is happening right now, anywhere in the world Presented by MM 3411 Group 8 Shen Jingyi 06896660D Sin Ka Ki Simon 07013513D Christoph](https://reader036.vdocuments.site/reader036/viewer/2022070408/56649e585503460f94b52196/html5/thumbnails/38.jpg)
Recommendations
5. Enterprise subscription, new way to earn revenue• Business could design their own style• Charge based on number of followers• Can link to other sites
![Page 39: Share and discover what is happening right now, anywhere in the world Presented by MM 3411 Group 8 Shen Jingyi 06896660D Sin Ka Ki Simon 07013513D Christoph](https://reader036.vdocuments.site/reader036/viewer/2022070408/56649e585503460f94b52196/html5/thumbnails/39.jpg)
Recommendations
6. Cooperate with media player• Micro-news centre• Cooperate with CNN.com, BBC.com
• Real-time text radio services• Convert DJ’s words into sentence• Real time update to Twitter
![Page 40: Share and discover what is happening right now, anywhere in the world Presented by MM 3411 Group 8 Shen Jingyi 06896660D Sin Ka Ki Simon 07013513D Christoph](https://reader036.vdocuments.site/reader036/viewer/2022070408/56649e585503460f94b52196/html5/thumbnails/40.jpg)
Thanks for listening !Thanks for listening !