Seven Steps toSmall Business Success
Understanding and Embracing the Power of Lifecycle Marketing
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We help Small Businesses
Succeed!
Purpose
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We Believe in People and Their
Dreams
Core Value #9
Lifecycle Marketing
ATTRACT INTEREST
What’s your Lead Magnet?
Avoiding Common Mistakes
• 3 Mistakes Most People Make When……….
• Do You Make These 3 Mistakes when …………
• 3 Common __________Mistakes You Don’t Know You’re Making
Avoiding Competitor Frustrations
• 3 Questions to ask your __________ before hiring them• The 3 biggest problems with
________________• 3 important things to consider
when _________________
Achieving Underlying Goals
• 3 things you ABSOLUTELY need to know about ______________
• 3 keys to fixing your _________ problem
• 3 proven techniques to __________• 3 new tricks to_____________
Addressing Curiosity
• 3 questions to always ask before ________________
• 3 things they should have taught you about _______________
• 3 tips for dealing with __________________
CAPTURE INTERESTS
Examples
• Online web forms• QR codes• Events• Networking• Walk-ins• Referrals• Call-ins
The Old Way
Much Better
Much Better
Much Better
Facebook Capture
Facebook Capture
A Better Way
REMEMBER!
Just because you’ve captured a lead doesn’t mean you’ve earned the right to….
SELL THEM!
NURTURE PROSPECTS
The WHY Behind Nurturing
• 81% of sales happen after7 or more contacts
• 85% of the time we stop after1 or 2 contacts
The Cost of Not Nurturing
10,000(audience)
100(responders)
10(customers)
And the Other 90 Responders?
Fall through the cracks
ZERO follow-up
They'll go to your competitor!
10,000(audience)
100(responders)
10(customers)
+5
The Benefit of Nurturing
View Demo Access Through
http:TonyPuckerin.com/tic.html
10,000(audience)
100(responders)
10(customers)
+5 +5
The Benefit of Nurturing
10,000(audience)
100(responders)
10(customers)
+5 +5 +5
The Benefit of Nurturing
The Key to Great Nurturing?
FOLLOW UP
Three Basic Follow Up Campaigns
• New Lead Campaign• New Customer Campaign• Long-term Nurture Campaign
Lifecycle Marketing Campaign
The Best Part?
AUTOMATICALLY!
CONVERT SALES
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• Magnets and Education• Nurturing• Targeting• Better Qualified Prospects
Tips to Convert More Sales
HEADER TEXT Tips to Convert More Sales
DELIVER & SATISFY
HEADER TEXT What is your……
WoW?
What is your…….
HEADER TEXT What is your……WOW!
UPSELL CUSTOMERS
HEADER TEXT Upsell Customers
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What are your fries?
Upsell Customers
HEADER TEXT Upsell Customers
GET REFERRALS
Advance Referral Strategy
Ask for them
Ways to Ask for Referrals
• Emails• Phone Calls• Thank You Cards• Competitions• Special Events• Just After You WoW’d Them
Advance Referral Strategy
Lifecycle Marketing
AUTOMATICALLY!
HEADER TEXT Take Your First Steps
Find software to automate your Lifecycle Marketing process/system
Make a commitment to Lifecycle Marketing
Create a process/system
Multiple-System Chaos
Disjointed systems. Manual work. Lost opportunities.
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HEADER TEXT All-in-One Sales and Marketing Software
HEADER TEXT Greatest Benefits?
HEADER TEXT Infusionsoft
Curious?Intrigued?Interested?
http:TonyPuckerin.com/tic.html
Seven Steps toSmall Business Success
Understanding and Embracing the Power of Lifecycle Marketing
