Download - Setting up communication channels
Find your honey hole
Step 1: Follow someone on TwiGer
Step 2: Link to landing page in profile
Step 3: Collect email addresses
One or two touch campaigns
Step 1: Post in Facebook Group Step 2: Gather response
Hey, we’re working on something that will solve [Problem], and are looking for people who are [Customer] who will be willing to take a call, email us feedback as we’re building the [product]. [Link to landing page/Google form]
Use your exisXng network
Ash Maurya, Running Lean
Get referrals from your friends via email
Hey {Friend}, Hope all is well, I have a quick favor to ask. I’ve got a product idea that solves [problem] that I’m trying to validate.. I’d appreciate if you can send this message along to people you know who fit this target. (Feel free to change a bit if you like) -‐-‐-‐ Hello, we’re a [market] company working on a new service to solve [Problem]. I would like to get 30 mins of your Xme to help understand how you’re solving this now. I’m not selling anything just looking for feedback.