Download - Session two social media
![Page 1: Session two social media](https://reader038.vdocuments.site/reader038/viewer/2022103109/545192c2af7959b9648b4ffb/html5/thumbnails/1.jpg)
How to Increase Attendance and Membership, Raise Money and Reach New Audiences through Social Media Marketing
![Page 2: Session two social media](https://reader038.vdocuments.site/reader038/viewer/2022103109/545192c2af7959b9648b4ffb/html5/thumbnails/2.jpg)
Welcome to
Getting Started with Social Media
Marketing
Fundraising through Social Media?
![Page 3: Session two social media](https://reader038.vdocuments.site/reader038/viewer/2022103109/545192c2af7959b9648b4ffb/html5/thumbnails/3.jpg)
Welcome to
Getting Started with Social Media
Marketing
![Page 4: Session two social media](https://reader038.vdocuments.site/reader038/viewer/2022103109/545192c2af7959b9648b4ffb/html5/thumbnails/4.jpg)
Welcome to
Getting Started with Social Media
Marketing
Conventional Fundraising
1.Cultivating donors2.Asking for contributions
Social Media = Cultivating Donors
![Page 5: Session two social media](https://reader038.vdocuments.site/reader038/viewer/2022103109/545192c2af7959b9648b4ffb/html5/thumbnails/5.jpg)
Welcome to
Getting Started with Social Media
Marketing
Cultivating Donors through Social Media
Potential donors learn more about your organization
Potential donors joins discussion about your cause
Potential donors can easily share information about you
Potential donors become more involved with your cause
![Page 6: Session two social media](https://reader038.vdocuments.site/reader038/viewer/2022103109/545192c2af7959b9648b4ffb/html5/thumbnails/6.jpg)
Welcome to
Getting Started with Social Media
Marketing
Today’s Program
Cultivating Donors, Members and Supporters through Social Media
![Page 7: Session two social media](https://reader038.vdocuments.site/reader038/viewer/2022103109/545192c2af7959b9648b4ffb/html5/thumbnails/7.jpg)
Welcome to
Getting Started with Social Media
Marketing
Increase Online Visibility
Drive Traffic to Social Media Platforms
Fundraising Integration
Call to Action
Campaign Coordination
Message Development
Social Media Plan
![Page 8: Session two social media](https://reader038.vdocuments.site/reader038/viewer/2022103109/545192c2af7959b9648b4ffb/html5/thumbnails/8.jpg)
Welcome to
Getting Started with Social Media
Marketing
Increase Online Visibility
![Page 9: Session two social media](https://reader038.vdocuments.site/reader038/viewer/2022103109/545192c2af7959b9648b4ffb/html5/thumbnails/9.jpg)
Welcome to
Getting Started with Social Media
Marketing
Start a Blog
Increase Online Visibility
![Page 10: Session two social media](https://reader038.vdocuments.site/reader038/viewer/2022103109/545192c2af7959b9648b4ffb/html5/thumbnails/10.jpg)
Welcome to
Getting Started with Social Media
Marketing
Increase Online Visibility
Embed Images and Videos
![Page 11: Session two social media](https://reader038.vdocuments.site/reader038/viewer/2022103109/545192c2af7959b9648b4ffb/html5/thumbnails/11.jpg)
Welcome to
Getting Started with Social Media
Marketing
Increase Online VisibilityEnable Sharing Options
![Page 12: Session two social media](https://reader038.vdocuments.site/reader038/viewer/2022103109/545192c2af7959b9648b4ffb/html5/thumbnails/12.jpg)
Welcome to
Getting Started with Social Media
Marketing
TagIncrease Online Visibility
![Page 13: Session two social media](https://reader038.vdocuments.site/reader038/viewer/2022103109/545192c2af7959b9648b4ffb/html5/thumbnails/13.jpg)
Welcome to
Getting Started with Social Media
Marketing
Increase Online Visibility
![Page 14: Session two social media](https://reader038.vdocuments.site/reader038/viewer/2022103109/545192c2af7959b9648b4ffb/html5/thumbnails/14.jpg)
Welcome to
Getting Started with Social Media
Marketing
Increase Online VisibilityParticipate in Groups
![Page 15: Session two social media](https://reader038.vdocuments.site/reader038/viewer/2022103109/545192c2af7959b9648b4ffb/html5/thumbnails/15.jpg)
Welcome to
Getting Started with Social Media
Marketing
Drive Traffic to Social Media Platforms
![Page 16: Session two social media](https://reader038.vdocuments.site/reader038/viewer/2022103109/545192c2af7959b9648b4ffb/html5/thumbnails/16.jpg)
Welcome to
Getting Started with Social Media
Marketing
Drive Traffic to Social Media Platforms
![Page 17: Session two social media](https://reader038.vdocuments.site/reader038/viewer/2022103109/545192c2af7959b9648b4ffb/html5/thumbnails/17.jpg)
Welcome to
Getting Started with Social Media
Marketing
Drive Traffic to Social Media Platforms
![Page 18: Session two social media](https://reader038.vdocuments.site/reader038/viewer/2022103109/545192c2af7959b9648b4ffb/html5/thumbnails/18.jpg)
Welcome to
Getting Started with Social Media
Marketing
Drive Traffic to Social Media Platforms
www.facebook.com/toyota
![Page 19: Session two social media](https://reader038.vdocuments.site/reader038/viewer/2022103109/545192c2af7959b9648b4ffb/html5/thumbnails/19.jpg)
Welcome to
Getting Started with Social Media
Marketing
Drive Traffic to Social Media Platforms
![Page 20: Session two social media](https://reader038.vdocuments.site/reader038/viewer/2022103109/545192c2af7959b9648b4ffb/html5/thumbnails/20.jpg)
Welcome to
Getting Started with Social Media
Marketing
Fundraising Integration
![Page 21: Session two social media](https://reader038.vdocuments.site/reader038/viewer/2022103109/545192c2af7959b9648b4ffb/html5/thumbnails/21.jpg)
Welcome to
Getting Started with Social Media
Marketing
Fundraising Integration
![Page 22: Session two social media](https://reader038.vdocuments.site/reader038/viewer/2022103109/545192c2af7959b9648b4ffb/html5/thumbnails/22.jpg)
Welcome to
Getting Started with Social Media
Marketing
![Page 23: Session two social media](https://reader038.vdocuments.site/reader038/viewer/2022103109/545192c2af7959b9648b4ffb/html5/thumbnails/23.jpg)
Welcome to
Getting Started with Social Media
Marketing
![Page 24: Session two social media](https://reader038.vdocuments.site/reader038/viewer/2022103109/545192c2af7959b9648b4ffb/html5/thumbnails/24.jpg)
Welcome to
Getting Started with Social Media
Marketing
![Page 25: Session two social media](https://reader038.vdocuments.site/reader038/viewer/2022103109/545192c2af7959b9648b4ffb/html5/thumbnails/25.jpg)
Welcome to
Getting Started with Social Media
Marketing
![Page 26: Session two social media](https://reader038.vdocuments.site/reader038/viewer/2022103109/545192c2af7959b9648b4ffb/html5/thumbnails/26.jpg)
Welcome to
Getting Started with Social Media
MarketingA specific call to actionAn immediate means to donate fundsA social media sharing tool
![Page 27: Session two social media](https://reader038.vdocuments.site/reader038/viewer/2022103109/545192c2af7959b9648b4ffb/html5/thumbnails/27.jpg)
Welcome to
Getting Started with Social Media
Marketing“thanks to 2,104 generous donors we’d reached our next target of £30,000!”
![Page 28: Session two social media](https://reader038.vdocuments.site/reader038/viewer/2022103109/545192c2af7959b9648b4ffb/html5/thumbnails/28.jpg)
Welcome to
Getting Started with Social Media
Marketing
![Page 29: Session two social media](https://reader038.vdocuments.site/reader038/viewer/2022103109/545192c2af7959b9648b4ffb/html5/thumbnails/29.jpg)
Welcome to
Getting Started with Social Media
Marketing
![Page 30: Session two social media](https://reader038.vdocuments.site/reader038/viewer/2022103109/545192c2af7959b9648b4ffb/html5/thumbnails/30.jpg)
Welcome to
Getting Started with Social Media
Marketing
![Page 31: Session two social media](https://reader038.vdocuments.site/reader038/viewer/2022103109/545192c2af7959b9648b4ffb/html5/thumbnails/31.jpg)
Welcome to
Getting Started with Social Media
Marketing
Call to Action
![Page 32: Session two social media](https://reader038.vdocuments.site/reader038/viewer/2022103109/545192c2af7959b9648b4ffb/html5/thumbnails/32.jpg)
Welcome to
Getting Started with Social Media
Marketing
Call to Action
Stay Connected
![Page 33: Session two social media](https://reader038.vdocuments.site/reader038/viewer/2022103109/545192c2af7959b9648b4ffb/html5/thumbnails/33.jpg)
Welcome to
Getting Started with Social Media
Marketing
Call to Action
Stay Connected
![Page 34: Session two social media](https://reader038.vdocuments.site/reader038/viewer/2022103109/545192c2af7959b9648b4ffb/html5/thumbnails/34.jpg)
Welcome to
Getting Started with Social Media
Marketing
Call to Action
Generate Attendance
![Page 35: Session two social media](https://reader038.vdocuments.site/reader038/viewer/2022103109/545192c2af7959b9648b4ffb/html5/thumbnails/35.jpg)
Welcome to
Getting Started with Social Media
Marketing
Call to Action
Generate Interest and Contact
![Page 36: Session two social media](https://reader038.vdocuments.site/reader038/viewer/2022103109/545192c2af7959b9648b4ffb/html5/thumbnails/36.jpg)
Welcome to
Getting Started with Social Media
Marketing
Call to Action
Generate Interest and Contact
![Page 37: Session two social media](https://reader038.vdocuments.site/reader038/viewer/2022103109/545192c2af7959b9648b4ffb/html5/thumbnails/37.jpg)
Welcome to
Getting Started with Social Media
Marketing
Effective:
Visit our Fan Page at Facebook to download a family discount coupon.
Visit our Facebook page for a behind-the-scenes tour of our upcoming exhibit.
“Like” our Facebook Page for a chance to win tickets to the opening of our next exhibit.
Ineffective:
Visit us at Facebook.Follow us at Twitter
![Page 38: Session two social media](https://reader038.vdocuments.site/reader038/viewer/2022103109/545192c2af7959b9648b4ffb/html5/thumbnails/38.jpg)
Welcome to
Getting Started with Social Media
Marketing
Campaign Coordination
![Page 39: Session two social media](https://reader038.vdocuments.site/reader038/viewer/2022103109/545192c2af7959b9648b4ffb/html5/thumbnails/39.jpg)
Welcome to
Getting Started with Social Media
Marketing
Campaign Coordination
Multiple Platforms - One Message
![Page 40: Session two social media](https://reader038.vdocuments.site/reader038/viewer/2022103109/545192c2af7959b9648b4ffb/html5/thumbnails/40.jpg)
Welcome to
Getting Started with Social Media
Marketing
Message Development
![Page 41: Session two social media](https://reader038.vdocuments.site/reader038/viewer/2022103109/545192c2af7959b9648b4ffb/html5/thumbnails/41.jpg)
Welcome to
Getting Started with Social Media
Marketing
Message Development
Audience-Driven Content
All Audiences
• Donors• Members• Businesses• Employees• Volunteers• Elected Officials
• Neighbor• Media Representatives• Vendors• Employers
![Page 42: Session two social media](https://reader038.vdocuments.site/reader038/viewer/2022103109/545192c2af7959b9648b4ffb/html5/thumbnails/42.jpg)
Welcome to
Getting Started with Social Media
Marketing
Consistent Givers
Driven by Conscience
Top Givers
Committed to Giving
Not There Yet
Waiting for the right opportunity
Spirit Gives
Occasional – motivated by circumstance
![Page 43: Session two social media](https://reader038.vdocuments.site/reader038/viewer/2022103109/545192c2af7959b9648b4ffb/html5/thumbnails/43.jpg)
Welcome to
Getting Started with Social Media
Marketing
• Choose the media most likely to reach your target audience
• Do not forget conventional media channels
• Focus on gaining advocates first and donors second
• Do not treat social as a substitute to other fundraising techniques
![Page 44: Session two social media](https://reader038.vdocuments.site/reader038/viewer/2022103109/545192c2af7959b9648b4ffb/html5/thumbnails/44.jpg)
Welcome to
Getting Started with Social Media
Marketing
![Page 45: Session two social media](https://reader038.vdocuments.site/reader038/viewer/2022103109/545192c2af7959b9648b4ffb/html5/thumbnails/45.jpg)
Welcome to
Getting Started with Social Media
Marketing
• Highlight Donors and Sponsors• Share a story of someone who’s benefitted from the
organization’s support• Share pictures from previous events• Post information about upcoming events• Tell of other ways to support than by giving money
![Page 46: Session two social media](https://reader038.vdocuments.site/reader038/viewer/2022103109/545192c2af7959b9648b4ffb/html5/thumbnails/46.jpg)
Welcome to
Getting Started with Social Media
Marketing
• Tell how donations make a difference – in great detail. • Where does the money go?• Tell how your organization meets its mission• Provide seasonal tips, i.e. tax season advice• Give information on charitable giving tax news from the
IRS
![Page 47: Session two social media](https://reader038.vdocuments.site/reader038/viewer/2022103109/545192c2af7959b9648b4ffb/html5/thumbnails/47.jpg)
Welcome to
Getting Started with Social Media
Marketing
![Page 48: Session two social media](https://reader038.vdocuments.site/reader038/viewer/2022103109/545192c2af7959b9648b4ffb/html5/thumbnails/48.jpg)
Welcome to
Getting Started with Social Media
Marketing
![Page 49: Session two social media](https://reader038.vdocuments.site/reader038/viewer/2022103109/545192c2af7959b9648b4ffb/html5/thumbnails/49.jpg)
Welcome to
Getting Started with Social Media
Marketing
![Page 50: Session two social media](https://reader038.vdocuments.site/reader038/viewer/2022103109/545192c2af7959b9648b4ffb/html5/thumbnails/50.jpg)
Welcome to
Getting Started with Social Media
Marketing
![Page 51: Session two social media](https://reader038.vdocuments.site/reader038/viewer/2022103109/545192c2af7959b9648b4ffb/html5/thumbnails/51.jpg)
Welcome to
Getting Started with Social Media
Marketing
![Page 52: Session two social media](https://reader038.vdocuments.site/reader038/viewer/2022103109/545192c2af7959b9648b4ffb/html5/thumbnails/52.jpg)
Welcome to
Getting Started with Social Media
Marketing
![Page 53: Session two social media](https://reader038.vdocuments.site/reader038/viewer/2022103109/545192c2af7959b9648b4ffb/html5/thumbnails/53.jpg)
Welcome to
Getting Started with Social Media
Marketing
![Page 54: Session two social media](https://reader038.vdocuments.site/reader038/viewer/2022103109/545192c2af7959b9648b4ffb/html5/thumbnails/54.jpg)
Welcome to
Getting Started with Social Media
Marketing
![Page 55: Session two social media](https://reader038.vdocuments.site/reader038/viewer/2022103109/545192c2af7959b9648b4ffb/html5/thumbnails/55.jpg)
Welcome to
Getting Started with Social Media
Marketing
![Page 56: Session two social media](https://reader038.vdocuments.site/reader038/viewer/2022103109/545192c2af7959b9648b4ffb/html5/thumbnails/56.jpg)
Welcome to
Getting Started with Social Media
Marketing
Social Media PlanKnow your Objectives
Awareness - Attendance – Membership – Volunteers - Engagement
![Page 57: Session two social media](https://reader038.vdocuments.site/reader038/viewer/2022103109/545192c2af7959b9648b4ffb/html5/thumbnails/57.jpg)
Welcome to
Getting Started with Social Media
Marketing
Social Media PlanKnow your Audience
![Page 58: Session two social media](https://reader038.vdocuments.site/reader038/viewer/2022103109/545192c2af7959b9648b4ffb/html5/thumbnails/58.jpg)
Welcome to
Getting Started with Social Media
Marketing
Social Media PlanDetermine Calls to Action
![Page 59: Session two social media](https://reader038.vdocuments.site/reader038/viewer/2022103109/545192c2af7959b9648b4ffb/html5/thumbnails/59.jpg)
Welcome to
Getting Started with Social Media
Marketing
Social Media PlanTools and Resources
Choice of Platforms • Knowledge • Staff
![Page 60: Session two social media](https://reader038.vdocuments.site/reader038/viewer/2022103109/545192c2af7959b9648b4ffb/html5/thumbnails/60.jpg)
Welcome to
Getting Started with Social Media
Marketing
Social Media PlanExecute & Experiment
![Page 61: Session two social media](https://reader038.vdocuments.site/reader038/viewer/2022103109/545192c2af7959b9648b4ffb/html5/thumbnails/61.jpg)
Welcome to
Getting Started with Social Media
Marketing
Social Media PlanMeasure
![Page 62: Session two social media](https://reader038.vdocuments.site/reader038/viewer/2022103109/545192c2af7959b9648b4ffb/html5/thumbnails/62.jpg)
Welcome to
Getting Started with Social Media
Marketing
Social Media PlanMeasure
![Page 63: Session two social media](https://reader038.vdocuments.site/reader038/viewer/2022103109/545192c2af7959b9648b4ffb/html5/thumbnails/63.jpg)
Welcome to
Getting Started with Social Media
Marketing
Social Media PlanMeasure
![Page 64: Session two social media](https://reader038.vdocuments.site/reader038/viewer/2022103109/545192c2af7959b9648b4ffb/html5/thumbnails/64.jpg)
Welcome to
Getting Started with Social Media
Marketing
Social Media PlanMeasure
![Page 65: Session two social media](https://reader038.vdocuments.site/reader038/viewer/2022103109/545192c2af7959b9648b4ffb/html5/thumbnails/65.jpg)
Welcome to
Getting Started with Social Media
Marketing
Social Media PlanMeasure
![Page 66: Session two social media](https://reader038.vdocuments.site/reader038/viewer/2022103109/545192c2af7959b9648b4ffb/html5/thumbnails/66.jpg)
Welcome to
Getting Started with Social Media
Marketing
Social Media PlanMeasure
![Page 67: Session two social media](https://reader038.vdocuments.site/reader038/viewer/2022103109/545192c2af7959b9648b4ffb/html5/thumbnails/67.jpg)
Welcome to
Getting Started with Social Media
Marketing
Social Media PlanMeasure
![Page 68: Session two social media](https://reader038.vdocuments.site/reader038/viewer/2022103109/545192c2af7959b9648b4ffb/html5/thumbnails/68.jpg)
Welcome to
Getting Started with Social Media
Marketing
Social Media PlanMeasure
![Page 69: Session two social media](https://reader038.vdocuments.site/reader038/viewer/2022103109/545192c2af7959b9648b4ffb/html5/thumbnails/69.jpg)
Welcome to
Getting Started with Social Media
Marketing
Social Media PlanAdapt
![Page 70: Session two social media](https://reader038.vdocuments.site/reader038/viewer/2022103109/545192c2af7959b9648b4ffb/html5/thumbnails/70.jpg)
Welcome to
Getting Started with Social Media
Marketing
Social Media Plan
Slideshare.net: Search for “Museum Social Media Planning Worksheet”Minnesota Historical Society