Vertical Measures
Accelerator | San Diego | Feb 9, 2012 | #SESAcc
@ArnieK
The Convergence of Search, Social & Content Marketing
About Your Presenter…
Accelerator | San Diego | Feb 9, 2012 | #SESAcc
@ArnieK
• President of Vertical Measures - Offering SEO, Link Building, Social Media & Content Development Services
• Instructor for the Content Marketing Institute & Online Marketing Institute
• Author of Accelerate! Move Your Business Forward Through the Convergence of Search, Social and Content Marketing
Available on Amazon
Accelerator | San Diego | Feb 9, 2012 | #SESAcc
@ArnieK
Accelerator | San Diego | Feb 9, 2012 | #SESAcc
@ArnieK
When someone types a keyword phrase into the search box, there are only two possible outcomes:– They will find you.– They will find your competitor.
Why Focus on Search?
Accelerator | San Diego | Feb 9, 2012 | #SESAcc
@ArnieK
• 93% of all buyers online or in stores use search prior to making a purchase
• 86% of searchers conduct non-branded queries.
• 94% of buyers click on organic links versus 6% on paid links for branded queries.
Sources: GroupM, Did-it, Enquiro, and Eyetools.
Universal Search Results
Accelerator | San Diego | Feb 9, 2012 | #SESAcc
@ArnieK
61% of all search results
Start With Keyword Research
Accelerator | San Diego | Feb 9, 2012 | #SESAcc
@ArnieK
• Keyword research should be the foundation
• What keyword phrases do your customers use? (Analytics)
• Use tools like….
Soovle.com
Accelerator | San Diego | Feb 9, 2012 | #SESAcc
@ArnieK
Ubersuggest.org
Accelerator | San Diego | Feb 9, 2012 | #SESAcc
@ArnieK
Google Adwords Keyword Tool
Accelerator | San Diego | Feb 9, 2012 | #SESAcc
@ArnieK
Question & Answer Sites
1618 results
Then Do Online Market Research
Accelerator | San Diego | Feb 9, 2012 | #SESAcc
@ArnieK
Trending Topics
Check Voting Sites
Accelerator | San Diego | Feb 9, 2012 | #SESAcc
@ArnieK
Google’s Discussions in Search
Accelerator | San Diego | Feb 9, 2012 | #SESAcc
@ArnieK
What Works For Your Competitors?
Accelerator | San Diego | Feb 9, 2012 | #SESAcc
@ArnieK
Determine Types of Content to Create
Accelerator | San Diego | Feb 9, 2012 | #SESAcc
@ArnieK
Content Ideas in a Spreadsheet
Accelerator | San Diego | Feb 9, 2012 | #SESAcc
@ArnieK
Put Together A Calendar
Accelerator | San Diego | Feb 9, 2012 | #SESAcc
@ArnieK
• Who is your audience and who are you?• What is different a year from now?• Where do you plan to publish your content?• Create a calendar and commit to it!
Long Tail is the Key!
Accelerator | San Diego | Feb 9, 2012 | #SESAcc
@ArnieK
Success Like This…
Accelerator | San Diego | Feb 9, 2012 | #SESAcc
@ArnieK
Thank You!
Accelerator | San Diego | Feb 9, 2012 | #SESAcc
@ArnieK
PAID FOR BY THE COALITION FOR BETTER WEB CONTENT
APPROVED BY ARNIE KUENN
Accelerator | San Diego | Feb 9, 2012 | #SESAcc
@ArnieK
More Traffic. More Leads. More Business.
Contact: 888-476-1881 www.VerticalMeasures.com
