Download - Serendipity and innovation
by Joeri VercammenRullingen IV, 11 januari 2011
Serendipity and Innovation
Just sit down,
relax and enjoy the
ride…
Wathcha talkin’ bout…?
Let’s start with a brief introduction
What in fact is serendipity?
Some famous examples…
Can we innovate by serendipity?
Recognize, act and valorize!
Progress and population
Collaboration between individuals
Recombination of ideas
The power of collectivity
Taken from Matt Ridley (www.ted.com)
When Ideas have Sex…
Dictatorship
Cultural ‘revolutions’
Negative atmosphere
Bad luck?
What we don’t need!
What is Serendipity?
> Sheer incidence and good luck
> Gift to recognize and valorize
“The ability to make accidental discoveries, especially when looking for something unrelated.”
1879. Pasteur observes that the injection of forgotten cholera cultures in chicken does not kill the animals and, moreover, protects them against future infections.
Louis Pasteur discovers the cholera vaccin
« Le hasard dans les découvertes scienti-fiques ne sourit qu’à ceux qui y sont pré-parés »
Quote…
Vulcanization of rubber
The microwave oven
The Post-it note
Viagra
…
Some other
examples
Discover that was not sought
Discover that was being sougth, but unexpectedly
Discover but with a different application
3 serendipity types…
Unfortunately…
Serendipity has contributed to several of the most groundbreaking breakthroughs.> Create the right
atmosphere
> Train yourself
Create the right atmosphere
Careful management of ideas
Transparent structure & communication
Brain storming sessions
Exceed professional boundaries
Train YourselfDespite the factor of luck, serendipous thinking and acting can be taught.
> Think ‘out-of-the-box’
> Recognize systemacy
Example
Classic innovative thinking
Cognitive restrictions prohibit detection of potential innovations in the chaos surrounding us.
Improve & add. Road of least resistance.
Think ‘out-of-the-BOX’
70% of the most successful innovations share no more than five common patterns.
Systematic inventive
thinking…
Remove a vital part
Multiply a vital part
Steel-and-add
Separate vital parts
Introduce (in)dependency
Remove a vital part…
More challenging, not?
That’s the road of more resistance.
TV for blind people
Add-on for deaf people
In-car TV
…
What’s in it for us…?
Everybody can learn to innovate!
Share ideas
Learn to listen, listen to learn
Expand your horizon
Dare to take risks
thank you for your attention!