Download - SEO Temelleri
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Google Site Clinic
Uli Lutz, Adel Saoud, Google Search Quality TeamFebruary 2010
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1.Google Search 2.Google Webmaster Tools3.Information sources for webmasters
Agenda
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• Paid search AdWords advertising program. Paid listings. • Natural search Ranking determined algorithmically. Unpaid, unbiased
listings.
Anatomy of Google search results
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Our goals
Support for all webmasters• Provide the same tools for all sites, large or small• 100M+ sites on the web; we need something that scales
Better search results• The most objective and relevant search results• Better information → better web sites• Better web sites in our index → better search results for users• Better understanding of web sites → better ability to handle them
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Crawling and Indexing
Crawling: Create a copy of all the visited pages for later processing by a search engine that will index
the downloaded pages to provide fast searches. Google’s web crawler has the
username googlebot
Indexing:Google determines the content of each page (e.g. PR, keywords)
and stores static information about those pages in an index.
Serving:Process of returning
search results that are relevant and match the
user query
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So…what does the Googlebot read on a website?
• Text in HTML• Files such as .doc, .xls, .pdf• Incoming and outgoing links• Name of a link („Anchor text“)• Meta tags (title, description)
Googlebot understands less about:• Non text- files like movies, images• Flash (only to a certain extent)• Java Script (and AJAX)
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Examples of what Google sees on a site
• Non text- files like movies, images …
Alt text should be brief, but accurate
Image is not displayed for some reason but at least the alt text is
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Webmaster Tools front to backExplore it all and come back often!
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Solving problems with Webmaster Tools
1. One of my sitelinks is outdated!2. Oh no! I didn't mean for that page to be in Google!3. I redid my site and now my traffic dropped!4. My images aren't showing up in search - why?5. My site's a .com but it's targeted to people in
Ireland!6. My previous SEO did spammy stuff;
how do I get my site back in Google?7. My competitors are doing spammy things.
What can I do about it?
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Dashboard
Crawl errors
Links to your site
Queries your site ranks for
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Tip #1: Content analysis
Title tags, alt attributes and descriptions: Make them descriptive and accurate
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Content analysis
Sitelinks
Title
Description
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Content analysis - Sitelinks
Manage your site links
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Tip #2: Identify crawl errors
“Make sure search bots can crawl your site”
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Crawl errors
Error detailsList of URLsError categories
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Tip #3: Give information that users are looking for
“Users type words to find your pages: Make sure that your site
includes those words within”
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How do users find your site?
Top search queries your site ranks for
Top searches for which users reached your site
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Tip #4: Set a geographic target
Tell Google the location of your web site:Improve geographic targeting
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Set a geographic target
• If your site targets several different regions (e.g. all English speakers), you don’t need to set a target
• We also look at TLD and server location
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Get the information you needMake the most of Google resources
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Webmaster Central
www.google.ie/webmasters
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Webmaster Guidelines
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Official Webmaster blog
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Help Center
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Feel free to use "Ringsend" in the subject to raise our attention
Google Help Forum
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www.google.ie/webmastersExplore it!
Thank you!