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SEO e Social Media Estratégias para melhorar a otimização utilizando as mídias sociais
Por Fábio Ricotta, Co-Fundador da MestreSEO EDTED Curitiba - Outubro de 2011
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Palestra oferecida por:
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@fabioricotta
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facebook.com/fabioricotta
...
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slideshare.net/fabioricotta Você pode baixar esta e todas as outras palestras...
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Entendendo Princípios Como o Google funciona
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Diretórios
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Diretórios
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Diretórios
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Os Mecanismos de Busca?
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Tradução do Mundo Real
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Rankings na Web
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O Funcionamento
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Googlebot, o Robô do Google
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A Internet
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As Fórmulas
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Mundo Científico
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Artigos Científicos
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Artigos Científicos
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Artigos Científicos
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O PageRank
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PageRank
Larry Page Criou o PageRank em 1995, na Universidade de Standford
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Popularidade
link
http://www.outrosite.com/pagina1.html http://www.meusite.com/paginaA.html
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Popularidade
link
http://www.outrosite.com/pagina1.html http://www.meusite.com/paginaA.html
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Popularidade
link
http://www.outrosite.com/pagina1.html http://www.meusite.com/paginaA.html
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Popularidade
link
link http://www.meusite.com/paginaA.html
http://www.outrositeA.com/pagina1.html
http://www.outrositeB.com/pagina2.html
http://www.outrositeC.com/pagina3.html
link
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Fácil de manipular!
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O TrustRank
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TrustRank
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TrustRank
Confiança 100%
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TrustRank
Confiança 99.85%
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TrustRank
Confiança 96%
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Ainda consigo pensar em formas
de manipular!
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O Social Rank
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Pessoas Escolhem o Melhor
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40 Milhões de usuários
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Humm... aqui não parece tão fácil
assim.
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O que é SEO? Explicando esta “sopa de letrinhas”
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SEO Definição
1. SEO (Search Engine Optimization) é um conjunto de estratégias para angariar mais visitas e conversões de busca orgânica.
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*
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*
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*
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1ª Aplicação
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Social + SEO Como as pessoas estão influenciando o Google
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O Google +1
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A SERP do Google
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A SERP do Google
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A SERP do Google
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De onde ele obtém estes dados?
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Rede de Contatos
http://www.google.com/s2/search/social?hl=pt-BR
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Rede de Contatos
http://www.google.com/s2/search/social?hl=pt-BR
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A própria SERP do Google
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A própria SERP do Google
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A Página do Website
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A Página do Website
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Google+
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Google+
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Como isso ajuda o Google?
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Feedback de Usuários
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Feedback de Usuários
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Feedback de Usuários
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Feedback de Usuários
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Controle de Spam
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Controle de Spam
Fontes com mais confiança
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Controle de Spam
Posso realmente
confiar nestes resultados?
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Como isso ajuda o usuário?
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Experiência de uso com...
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PERSONALIZAÇÃO
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PERSONA-O QUÊ?
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Eu sou único....
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e mereço tratamento
especial!
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2ª Aplicação
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Criação de Conteúdo Descobrindo as necessidades das pessoas
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Yahoo! Respostas
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Hãããã..?!?!
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http://www.facebook.com/fabioricotta/posts/2179945212843
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http://www.facebook.com/fabioricotta/posts/2210570498456
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3ª Aplicação
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Criadores de Conteúdo
Dando crédito a quem merece
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Ei Google, fui EU quem escreveu!
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O Padrão
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http://googlewebmastercentral.blogspot.com/2011/06/authorship-markup-and-web-search.html
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http://www.google.com/support/webmasters/bin/answer.py?answer=1408986&&hl=en
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Implementando
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<a href="[profile_url]?rel=author">Google+</a>
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<a href="https://plus.google.com/109406380797994421021?rel=author">Google+</a>
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![Page 125: SEO e Social Media - 4 Estratégias para o Sucesso](https://reader033.vdocuments.site/reader033/viewer/2022052909/559813911a28ab370a8b457c/html5/thumbnails/125.jpg)
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Tem um blog em Wordpress?
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http://wordpress.org/extend/plugins/subscribe-connect-follow-widget/
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E como fica no Google?
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Obrigado pelos créditos Google ;)
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Extra! Notícia fresquinha!
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http://techcrunch.com/2011/10/21/google-tests-one-click-add-to-circles-button-in-search-results/
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4ª Aplicação
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Proteção de Marca Evitando que prejudiquem sua imagem
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Caso meramente ilustrativo
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60% das ocorrências prejudicam a
marca!
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Eu não quero que o Google exiba isso!
O que podemos fazer a respeito?
Caso meramente ilustrativo
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Claro!
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3 ª Página
4 ª Página
5 ª Página
6 ª Página
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A dica é simples...
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Referencie através do site
principal!
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Conecte-se:
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Mensagem Final
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SEO + Social Media =
Sucesso
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Muito Obrigado! Dúvidas?
Oferecimento da palestra
Contato Twitter: @fabioricotta Email: [email protected] Website: www.mestreseo.com.br