Download - Seo Copywriting Terminology
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SEO Copywriting Terminology
Above the fold
The content that appears on the screen without users
having to scroll
Active Verb
A call to action
Algorithm
A mathematical formula the search engines use to
prioritize web pages when responding to search queries
Alt Tag
The text used to describe what an image is about when it can’t be seen. Search engine spiders cannot read images but
they can read, and index, alt text
Backlinks
A hyperlink on another website that leads to a page on your website.
They’re also called “incoming links” and “inbound links”
Benefit
The positive outcome a feature provides for the buyer
Call to Action
Words used to encourage a reader to take a particular
action
Conversions
Convincing readers to do exactly what you want them
to do on your website
Crawlers
Crawlers—also known as robots, bots, spiders and web crawlers—are
web programs that methodically troll the internet to index web pages
Dynamic Keyword Insertion
This allows keywords used in searches to be inserted
automatically into advert copy
Feature
An aspect of a product which will be beneficial for buyer
Indexing
When crawlers visit pages on the web, they “read” the information on those pages and catalogue data in a massive index. From this index, search engines return search
queries with relevant web pages
Key phrase
A combination of words people are typing into search engines to find products or
services online
Landing Page
Specific web pages about a product or service on your
website
Meta Description Tag
The meta description is a paragraph inserted into your website’s code to tell potential visitors what each web
page is about; it appears in the SERPs
Organic SEO
Any part of an SEO campaign that does not involve paid
advertising
Persona
Characterizing a group of visitors to a web site
PPC
Pay-per-click (also called cost-per-click, or CPC) business
pay per click per advertisement
SEO
Search engine optimization. It involves a variety of tactics—
including SEO copywriting—to help websites rank higher in SERPs
USP
Unique selling point – what makes you different and
better than your competitors
Title Tag
This is simply the title of each page on your site. It appears at the top of your
browser, and is the first description people see in search engine results
Web Copy
A style of online writing that’s intended to make sales and
improve page rankings