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About Me!• Founder, Search Engine
Journal• Digital Marketng since
1998!• Co-Founder, Foundaton
Digital• @lorenbaker
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Foundation DigitalFoundaton Digital is an award winning Los Angeles based boutque digital agency that helps companies develop and execute data-driven earned media & marketng strategies designed to increase market share, targeted trafc and overall brand awareness.
Core Focus:• SEO• Content Strategy & Link Building• Content Amplifcaton• Blogging & Blog Management• Infuencer Engagement• Social Media Support• WordPress Development
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Award Winning Content
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What I’m Talking About Today• The Transiton from SEO Content Marketng to
Digital Content Marketng• Not Setng Yourself Up to Fail #FailProof
Content• Reinvestng Link Vendor Eforts into Content
and Inbound Marketng Eforts• Ways to Squeeze More Value Out of Your
Content Marketng Eforts
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Poll 1: What Is Your #1 Success Metric with Content Marketng?
• Links for SEO• Social Shares• Press & Blog Mentons• Other
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Types of Content & Viral Campaigns
We develop original content for mass & authority link acquisiton. Ultmately this content helps with
onsite SEO strategy along with assistng mass linking eforts for a natural linking approach.
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Blog Content Examples
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Persona Targeted Content Examples
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Holiday & Seasonal ContentNew Content added each year!
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Holiday & Seasonal Content
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Industry Vertical Content
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Use Cases for Industry Content
• Use in Sales Process
• Use in Segmented Emails per Vertcal
• Outreach to Industry Specifc Publicatons
• Social Media Targetng
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Don’t Just Stop at Blogging
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But How Else Can You Use Ebooks?
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But Does This Work for Clients? Yuup!
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Time to Go On a Book Tour! (Be a Podcast Guest)
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Data Driven Content for Linking & Beyond
We feel that by developing proprietary data driven content & research, we can go beyond traditonal linking and empower successful PR
and branding initatves.
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Data, How To’s & Surveys
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Data, How To’s & Surveys
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Viral Data Infographic Examples
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Viral Data Benefts & Tips• Journalists love original data• Positons your company as
The Source• Data Scientsts are readily
available• Have an Expert back you up• ProTip: Find fans to pick
apart data before publishing
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Viral Data Infographic Examples
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Survey Benefts & Tools• Positon you as the Source• Proprietary data• Perfect for Link
Reclamaton / Link Repo• Great Intro• Superb for PR• Gets Your Audience
Involved
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Data Driven Infographic Examples
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Photos and Tutorials
Illustrated content is great, but professional photographs and tutorials are
leading to massive growth in 2018 for some vertcals.
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How To …..?
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Photos, Video & Tutorials
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Photos, Videos & Tutorials
• YouTube videos used for lead nurturing
• Used for lead and customer educaton
• Clips Used for Facebook, Instagram & SNAP
• Integraton in Ad Campaigns
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But What About the SEO?
• 430% increase in SEO trafc to blog.
• Increase in Leads from blog.
• Natural Link pickup from beauty sites and news pubs!
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What Does This Mean for 2018?Revamping campaign to focus on How To’s, Tutorials and Real Life Situatons … Content is Social First; Blog Second (but optmized on site for SEO)
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Local Guides Ruling Local Search
Having people create original content about businesses and locatons in their
environment is leading to .
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Local Guides & Lifestyle Content• Find Local Experts &
Photographers
• Write about things in the area that only locals would know or enjoy.
• Menton & review businesses in the area then perform outreach to those businesses for social share or even LINKS!
• Local content on landing pages which masters SEO & Local Pack but also helps with conversions!
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Local Guides & Lifestyle Content
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Local Guides & Lifestyle Content
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Poll 2: Would You Like to Learn More About How We Can Help With Your Content Marketng in
2018?• Yes• No• Absolutely, I’m Planning My 2018 Strategy
Now and Need to Talk to Loren!
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