Download - SEM: Search Engine Marketing Strategy
Interactive Marketing Tools & Strategies
WorkGroup A.2
Search Strategy: Restaurant
WorkGroup A.2
Garbanzo is a Mediterranean themed restaurant headquartered in Denver, CO.
“At Garbanzo Mediterranean Grill, our pitas (white or wheat) are made from scratch and baked on site throughout the day. For your main meal choose from Chicken or Steak Shwarma, Falafel, Falarma, Portobello Mushroom, or Hummus.
Combine this with rice and one or many fresh made salads such as tabuleh, vegetable salad and many more that are prepared each morning then top it off with some, you guessed it, freshly prepared mediterranean sauces! For your side select falafel, dolmas, or fresh made potato chips! We also offer homemade soups such as Lemon & Chicken Orzo and Mediterranean Lentil to name a few.”
Background
WorkGroup A.2
Mission: To provide high quality products and exceptional service to each guest. We will conduct our business by reaffirming daily our commitment to:
• INTEGRITY: Maintain mutually beneficial relationships with all of our guests and business partners.
• QUALITY WITH GREAT VALUE: Provide our guests healthy, original, premium-quality specialty food at a reasonable price.
• SERVICE: Go above and beyond our guests' expectations every day.• COMMUNITY: Have strong connections with civic and charitable activities.• OPPORTUNITIES: Provide associates with equal employment and advancement
opportunities within our company.• ENTREPRENEURSHIP: Empower associates with a challenging and rewarding work
environment that allows them to do their best work.• INNOVATION: Always be open to new ideas for conducting our business.
Background
WorkGroup A.2
Garbanzo
Background
WorkGroup A.2
Goals
1. Increase Website Traffic2. Grow Customer Base3. Promote Social Media Properties4. Educate About Menu5. Attract Franchisees6. Publicize Community Outreach
Goals
WorkGroup A.2Strategy: Keywords
WorkGroup A.2Strategy: Keywords
WorkGroup A.2Strategy: Groups
WorkGroup A.2Strategy: Text Ads
WorkGroup A.2Strategy: Measurement
CTR =Click on your ads
Impressions(ad views)
ROI =(Revenue-Cost)
Cost
CR =Total Conversions
Total Views X 100
WorkGroup A.2Strategy: Cost
Setting monthly budgets
Fin
WorkGroup A.2Strategy: Cost
WorkGroup A.2
Fin