Download - Sell What Can't Be Copied (Chris Castiglione - eComm 2009 Amsterdam)

Copy What Can’t Easily Be Sold

&

Sell What Can’t Be Copied

Chris Castiglione eComm 2009 Amsterdam

www.ccastig.comwww.twitter.com/castig

Monday, November 2, 2009

http://www.ccastig.com


http://www.twitter.com/castig


Music Industr(ies)


2 Problems for Musicians

Problem #1: Getting people to listen to your music

Problem #2: Getting someone to give you money


FREE


Information wants to be free!

Stewart Brand


Information wants to be free!

...but it also wants to be expensive!

Stewart Brand


FREE?--------------

$$$?


1.Monday, November 2, 2009

Getting people to listen to your music


Pervasive


PervasiveF

ee


Chris Brown’s “Forever” back in the iTunes top 10


Michael Angelakos


it’s being remixed into background music on videos...like this......one...


2.Monday, November 2, 2009

getting someone to give you money


Kevin Kelly

PersonalizationEmbodimentAccessiblyFindability

AuthenticityImmediacy


Personalization

i wordpress.............................


EmbodimentMonday, November 2, 2009

Accessibility


FindabilityMonday, November 2, 2009

Authenticity


Immediacy

the same information


$50 CD + Thank you phone call

Josh Freese


$250 CD + Lunch TogetherMonday, November 2, 2009

$2,500 CD +

Drum Lesson & Foot Massage


$5,000 CD +writes a song

about you


$75,000 CD + joins your band for a month...


Why is this Important?


2 ProblemsProblem #1: Getting people to use your stuff

Problem #2: Getting someone to give you money

SOLUTION: Copy What Canʼt Easily Be Sold

+ Sell What Canʼt Be Copied


Chris Castiglione

www.ccastig.comwww.twitter.com/castig






Download - Sell What Can't Be Copied (Chris Castiglione - eComm 2009 Amsterdam)

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