How should making adifference feel?

But it often feels like ...

Recession = opportunity toharness 5 trends

1. Transparency – where’s my money going?

2. Personalisation – the difference I made

3. Give me choices and make it easy to make a difference my way

4. Make it rewarding: social, collaborative, fun.

5. Make giving self expression: “Define me by the difference I make not by the size my wallet”

Your brains could make it bigger and more fun.