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The Secret to Being a Networking Superstar
March 2020
©2020 Genworth Financial, Inc. All rights reserved.
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networking
/ˈnetwərkiNG/
noun
the action or process of interacting with others to exchange information and develop professional or social contacts.
1
Definition
networking
/ˈnetwərkiNG/
noun
the action or process of interacting with others to exchange information and develop professional or social contacts.
The Secret to Being a Networking Superstar
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2
Networking is More Than an Event
600
The Secret to Being a Networking Superstar
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3
Networking is More Than an Event
600The approximate number of people the average person knows.
Andrew Gelman, Columbia University
The Secret to Being a Networking Superstar
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4
Networking is More Than an Event
10-12The number of people most Americans know well enough to trust.
Andrew Gelman, Columbia University
The Secret to Being a Networking Superstar
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So, What’s the Plan for Today?
5
Understand the importance and ways of adding value and building trust.
The Secret to Being a Networking Superstar
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Networking And The Power Curve
6
Number of People
Value Received
Rain Making, Ford Harding
You want to be here!
The Secret to Being a Networking Superstar
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1) Time spent within a network.
7
2) Delivering Value.
2 Actions That Make Networks Payoff
The Secret to Being a Networking Superstar
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But We Have to Get Clear On One Thing…
8The Secret to Being a Networking Superstar
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9The Secret to Being a Networking Superstar
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Where Does Your Business Come From?
10
Source Number
Customers Referrals
Realtors
Affinity
Social Media
Leads from My Company
Leads Group
The Secret to Being a Networking Superstar
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11
Who do you want to meet?
The Secret to Being a Networking Superstar
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12
Where do they go?
The Secret to Being a Networking Superstar
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13The Secret to Being a Networking Superstar
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14The Secret to Being a Networking Superstar
500 Million
There are approximately 500 million users on LinkedIn, with 250 million monthly active users.
https://foundationinc.co/lab/b2b-marketing-linkedin-stats/
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15The Secret to Being a Networking Superstar
3 Million
Only 3 million users share content weekly. That’s a little over 1% of monthly active users.
https://foundationinc.co/lab/b2b-marketing-linkedin-stats/
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16The Secret to Being a Networking Superstar
61 Million
The number of senior level LinkedIn influencers. With 40% being in decision-making positions.
LinkedIn Marketing Solutions Blog
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17The Secret to Being a Networking Superstar
The Basics for Being a LinkedIn Superstar
Create an Engaging Profile
https://www.forbes.com/sites/williamarruda/2017/07/09/how-to-write-a-stellar-linkedin-summary/#2df05b163067
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18The Secret to Being a Networking Superstar
The Basics for Being a LinkedIn Superstar
https://www.forbes.com/sites/williamarruda/2017/07/09/how-to-write-a-stellar-linkedin-summary/#2df05b163067
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https://www.forbes.com/sites/jaysondemers/2014/10/29/the-definitive-guide-to-linkedin-groups-for-marketing/
19The Secret to Being a Networking Superstar
The Basics for Being a LinkedIn Superstar
Join or Create Groups
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20The Secret to Being a Networking Superstar
The Basics for Being a LinkedIn Superstar
https://www.forbes.com/sites/jaysondemers/2014/10/29/the-definitive-guide-to-linkedin-groups-for-marketing/
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21The Secret to Being a Networking Superstar
Secret No. 1Start Your Own LinkedIn Group
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22The Secret to Being a Networking Superstar
Secret No. 2Search is Your Best Friend
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The Beginning Of A Wonderful Relationship
23The Secret to Being a Networking Superstar
You want to be here!
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The Beginning Of A Wonderful Relationship
24The Secret to Being a Networking Superstar
l
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The Beginning Of A Wonderful Relationship
25The Secret to Being a Networking Superstar
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The Beginning Of A Wonderful Relationship
26The Secret to Being a Networking Superstar
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What About Furry Feet?
27The Secret to Being a Networking Superstar
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The Beginning Of A Wonderful Relationship
28The Secret to Being a Networking Superstar
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The Beginning Of A Wonderful Relationship
29The Secret to Being a Networking Superstar
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30The Secret to Being a Networking Superstar
Secret No. 3Like, Comment, Share
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Like – lowest option
Comment – adds value
Engage in ConversationShare – Best option
The Secret to Being a Networking Superstar 31
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32The Secret to Being a Networking Superstar
Secret No. 3The QR Code
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Use LinkedIn as a “Digital Business Card”
3333
https://www.linkedin.com/help/linkedin/answer/94399/using-a-linkedin-qr-code-to-connect-with-members?lang=en
The Secret to Being a Networking Superstar
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34The Secret to Being a Networking Superstar
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35The Secret to Being a Networking Superstar
Secret No. 4Do Your Homework
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Do Your Homework
36The Secret to Being a Networking Superstar
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Research the Attendees
37The Secret to Being a Networking Superstar
Glassdoor.com
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Set Your Expectations
38The Secret to Being a Networking Superstar
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Arrive Early or At Least On Time
39The Secret to Being a Networking Superstar
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40The Secret to Being a Networking Superstar
Secret No. 5How to Work the Room Like a Pro
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41The Secret to Being a Networking Superstar
Find the “one.”
Open groups of 3.
Place yourself near the flow.
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42The Secret to Being a Networking Superstar
Secret No. 6How to Have a Conversation
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43The Secret to Being a Networking Superstar
https://www.ted.com/talks/celeste_headlee_10_ways_to_have_a_better_conversation
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44The Secret to Being a Networking Superstar
Everybody matters.
Ask them to join you.
Place yourself near the flow.
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When The Party is Over…Follow Up
45The Secret to Being a Networking Superstar
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46The Secret to Being a Networking Superstar
Secret No. 7Superstar Approaches and
Philosophies
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The Superstars
47The Secret to Being a Networking Superstar
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48The Secret to Being a Networking Superstar
The Superstars
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49The Secret to Being a Networking Superstar
The Superstars
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50The Secret to Being a Networking Superstar
Secret No. 8Quick Actions You Can Do Today
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Make 3 Connections
51The Secret to Being a Networking Superstar
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Connect with Your MI Rep
52The Secret to Being a Networking Superstar
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Reach Out to One Person Today
53The Secret to Being a Networking Superstar
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Promotions, Anniversaries and Birthdays
54The Secret to Being a Networking Superstar
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Be Approachable…Smile
55The Secret to Being a Networking Superstar
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Genworth Rate Express®
The Secret to Being a Networking Superstar 56
mi.genworth.com
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Genworth Underwriting Guidelines
The Secret to Being a Networking Superstar 57
mi.genworth.com
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LOS Connections
The Secret to Being a Networking Superstar 58
mi.genworth.com
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Training Tools and Information
The Secret to Being a Networking Superstar 59
mi.genworth.com
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Training Tools and Information
The Secret to Being a Networking Superstar 60
mi.genworth.com
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Additional MI Site Information
The Secret to Being a Networking Superstar 61
mi.genworth.com
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ActionCenter®: 800 444.5664
Your Local Genworth Regional Underwriter
Your Genworth Sales Representative
Your Genworth Resources
The Secret to Being a Networking Superstar 62
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Legal Disclaimer Genworth Mortgage Insurance is happy to provide you with these training materials. While we strive foraccuracy, we also know that any discussion of laws and their application to particular facts is subject to individual interpretation, change, and other uncertainties. Our training is not intended as legal advice, and is not a substitute for advice of counsel. You should always check with your own legal advisors for interpretations of legal and compliance principles applicable to your business.
,GENWORTH EXPRESSLY DISCLAIMS ANY AND ALL WARRANTIES, EXPRESS OR IMPLIEDINCLUDING WITHOUT LIMITATION WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE, WITH RESPECT TO THESE MATERIALS AND THE RELATED TRAINING. IN NO EVENT SHALL GENWORTH BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, PUNITIVE, OR CONSEQUENTIAL DAMAGES OF ANY KIND WHATSOEVER WITH RESPECT TO THE TRAINING AND THE MATERIALS.
Genworth Mortgage Insurance Offers A Comprehensive Suite Of Training Opportunities To Boost Your Know-How, Benefit Your Bottom Line, And Serve Your
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The Secret to Being a Networking Superstar 63