Download - Sears electronics
SEARS ELECTRONICSA Better way to sell and work
SEARS ELECTRONICS PAST AND PRESENT• In the 1960 Sears department
stores were at a peak!• Electronics and technology sales
were profitable• The Company was at the top of
its game in selling technology.
1927 edition…
SEARS IS HISTORICALSEARS TOWER 1958
TODAYAs of 2013 the electronics and technology sales in sears has plummetedNo longer seen as the best retail store In the last year most of SEARS retailers have closed down their electronic department
SEARS CONSUMER ELECTRONOCS• Cell phones, Tv’s, Tablets, Video games and accessories are a continuing
growing market.• Video games are the largest entertainment medium today• Cell phones alone have become a multi billion dollar market and growing.
Why has the sales in the Electronics department at sear declined so much• A lack of new inventory• A slow restocking system• A lack of variety of products • Poor advertising and promotions• A poor point of sales system• A increasing rate of turnover from employees
A CHANGE IN THE GAME
Consumer Cellular for Sales
CONSUMER CELLULAR is a unique company. Mainly Catering To AARP members. Expanding inventory and services will meet customers demand for the products.
High End TelevisionsThe current leader in the LCD market today
Selling Higher End Electronics at Sears gives us an edge on sales and with our competitors.
• A Big Portion of our profit are also by protection plans sales.Better know in the electronics department as PPL’s
• Larger TVS also require delivery and installation witch is also very profitable to sears
Selling higher end TV’s for an edge in the market!SEARS:Samsung UN65JS8500 65-Inch 4K Ultra HD Smart LED TV
• $2,000 retail• $600 protection Plan• $200 install and delivery
WALMART:
Vizio E32h
• $200 retail• $30 protection plan
DEMAND FOR BETTER ELECTRONICS PRODUCTS IS AT A ALL TIME HIGH
SEARS PRODUCTS GETS A BOOSTPOSSIBLE FUTURE NEW LINE
BIG PRODUCTS FOR BIG BUYERSSelling in demand and high end tec availability and evolution
BEFITS OUTWAY THE RISK! • Having an Electronics department in the Mall makes the company the
only store to offer these products.• There are currently no other stores in the Mall that sell electronics.
• Radio Shack closed down last month
• A boost in sales overall during the holidays• The reputation and company name still brings in customers
SAVING ELECTRONICS
BENIFITS RISK
1. More products for more profits2. Regaining a place as a major electronics retailer
1. More overhead financially with more inventory
2. Electronics may longer be viable for the companies future.
While there are many risk with expansion, the store could prevail and continue to be a major retail force
MANAGEMENT CHANGES AND SAD NEWS March 2016
RETIREMNET February and March 2016• Patty P Assistant store manager 42 Years with Sears!• Tasha Y Manager Inventory and Displays 32 Years with Sears• Merry P sales 27 Years with Sears
This is the Opportunity for a Change
New Management could allow for some innovative idea.While the store is going through some major internal changes, these
changes can bring in the next generation of leadership in the retail store.
IDEAS FOR EXPANSION AND CHANGE
• ORDER MORE MECHADISE• FOCUS ON HIGH END SALES • PROMOTE WITHIN THE MALL • SELL VIDEO GAMES AND LABTOPS IN THE STORE AGAIN
• OFFER MORE ADVALABITY AND SERVICES FOR CONSUMER CELLUAR• Have more phones on display• Have a computer terminal to add new accounts
• EXPAND THE ELECTRONICS DEPART VISUALLY• CONTINUE TO TRAIN AND HIRE GOOD EMPLOYESS TO OFFER SUPERIOR CUSTOMER
SERVICE
THE FUTURE IS NOWThe Company must regain and then sub stain its pace in retail Plan for a future in progression