Download - SEA Measurements
Income & Outcomes: Innovative Data Management, Metrics, and
Models for Social Enterprise
Social Enterprise Alliance Summit
April 29, 2010
2
Making Impact Valuable to Practitioners
• Visibility
• Know-How
• Capacity
• Technology
• Demand from Investors/Funders
33
Know-How: Approaches
Global SROI NetworkSROI LiteSROI ToolkitSROI Calculator
Burgeoning Landscape
Technology: Cost-Savings
Demand: Leadership
Impact DashboardSM
…Not an exhaustive list…
4
Measure, Manage & Communicate
monetizedvalue
Act
ivit
y
Fram
ewor
k
Cos
t ef
fect
iven
ess
a
prim
er
RE
DF
SR
OI
Met
hod
olog
y
GS
VC
Gui
deli
nes
for
Soc
ial
Ret
urn
on
In
ves
tmen
t
Soc
ial
mea
sure
me
nt a
nd
perf
orm
ance
met
rics
DB
LP S
IA T
ool
kit
new
ec
onom
ics
fou
dati
on
SR
OI
app
roa
ch
1Understanding organisation Analytical framework Define goals
Mission and venture coherence
2 Stakeholder analysis Stakeholder analysis
3 Scope of Analysis Scope of Analysis
4Income and cost analysis Measure costs
Brainstorm non financial impacts
Cost evaluation of inputs
Quantify non financial impact
Analyse costs
5 Impact value chain
Articulate theory of change and 3 key, practical indicators
Theories of change and impact value chain Impact value chain
6Identify and collect data
Translate impacts into financial terms Tracking Monetisation
Identify and collect data
7 Projections Projections Projections
8 SROI calculationCalculate enterprise value SROI calculationCalculate social purpose value Sum the cashflowsCalculate blended value
Discount the cashflows
Calculate enterprise returns Calculate SROI
9 SROI reportingGenerate SROI report Reporting SROI reporting
10Evaluation and monitoring
Effectiveness measures Evaluating
Implementation and integratio
qualitative value
Act
ivit
y
Fram
ewor
k
Cos
t ef
fec
tiv
ene
ss
a pr
imer
RE
DF
SR
OI
Met
hod
olog
y
GS
VC
Gui
deli
nes
for
Soc
ial
Ret
urn
on
In
ves
tmen
t
Soc
ial
me
asu
rem
ent
and
pe
rfor
man
ce m
etri
cs
DB
LP S
IA T
ool
kit
new
ec
ono
mic
s fo
uda
tion
S
RO
I a
ppro
ach
1Understanding organisation Analytical framework Define goals
Mission and venture coherence
2 Stakeholder analysis Stakeholder analysis
3 Scope of Analysis Scope of Analysis
4Income and cost analysis Measure costs
Brainstorm non financial impacts
Cost evaluation of inputs
Quantify non financial impact
Analyse costs
5 Impact value chain
Articulate theory of change and 3 key, practical indicators
Theories of change and impact value chain Impact value chain
6Identify and collect data
Translate impacts into financial terms Tracking Monetisation
Identify and collect data
7 Projections Projections Projections
8 SROI calculationCalculate enterprise value SROI calculationCalculate social purpose value Sum the cashflowsCalculate blended value
Discount the cashflows
Calculate enterprise returns Calculate SROI
9 SROI reportingGenerate SROI report Reporting SROI reporting
10Evaluation and monitoring
Effectiveness measures Evaluating
Implementation and integratio
Act
ivit
y
Fram
ewor
k
Cos
t ef
fec
tiv
ene
ss
a pr
imer
RE
DF
SR
OI
Met
hod
olog
y
GS
VC
Gui
deli
nes
for
Soc
ial
Ret
urn
on
In
ves
tmen
t
Soc
ial
me
asu
rem
ent
and
pe
rfor
man
ce m
etri
cs
DB
LP S
IA T
ool
kit
new
ec
ono
mic
s fo
uda
tion
S
RO
I a
ppro
ach
1Understanding organisation Analytical framework Define goals
Mission and venture coherence
2 Stakeholder analysis Stakeholder analysis
3 Scope of Analysis Scope of Analysis
4Income and cost analysis Measure costs
Brainstorm non financial impacts
Cost evaluation of inputs
Quantify non financial impact
Analyse costs
5 Impact value chain
Articulate theory of change and 3 key, practical indicators
Theories of change and impact value chain Impact value chain
6Identify and collect data
Translate impacts into financial terms Tracking Monetisation
Identify and collect data
7 Projections Projections Projections
8 SROI calculationCalculate enterprise value SROI calculationCalculate social purpose value Sum the cashflowsCalculate blended value
Discount the cashflows
Calculate enterprise returns Calculate SROI
9 SROI reportingGenerate SROI report Reporting SROI reporting
10Evaluation and monitoring
Effectiveness measures Evaluating
Implementation and integratio
quantifiedvalue
financial value
narrative value
Impact Valuationthat reflects the full spectrum
©2007-2010 SOCIAL VENTURE TECHNOLOGY GROUP. All rights reserved. www.svtgroup.net
5
Communicate Your Value Profile
Organization 1 Organization 2 Organization 3
Financial information
Monetizable
Quantitative
Qualitative
Narrative
Financial information
Monetizable
Quantitative
Qualitative
Narrative
Financial information
Monetizable
Quantitative
Qualitative
Narrative
e.g. Kiva e.g. YMCA e.g. South Pole
©2007-2010 SOCIAL VENTURE TECHNOLOGY GROUP. All rights reserved. www.svtgroup.net
6
Connect with Information Profiles
Organization
Financial information
Monetizable
Quantitative
Qualitative
Narrative
Audience 1 Audience 2
©2007-2010 SOCIAL VENTURE TECHNOLOGY GROUP. All rights reserved. www.svtgroup.net
7
8
Pulse Project
9
Metric Definition
10
Investment Metrics
11
Social Impact Measurements: Considerations/Issues for ZeroDivide
• Process and Impact Outcomes
• Individual, Organization, Community Outcomes
• Aggregating Results
• The Data Balancing Act
• Fear of Failure
• Social Return on Investment
12
13
Change Agent Productions
Budget v. Actual
Year 1 v. Year 2
14
SROI: Change Agent Productions
15
• A coached process and 10-step tool for learning how to measure impact using SROI methodology
16
• First steps are same as pretty much all impact measurement techniques
17
• Impact differentiates between “what happened,” and “what would have happened anyway”
18
Scenario planning
• Value can be projected over time and modeled by entering different assumptions
19
Report is automatically generated
• Report includes an Impact Map that details underlying assumptions
20
Manage What Matters
• The tactics of measurement should increase your ability to advance your mission.
• Evidence of your impact should be an artifact of doing your job.
21
Family Service Agency
22
23
The Context
We must declare what is valuable.
We must overcome…
• An inability to connect capital to outcomes• Market structures that discourage a free and
open flow of data
Poverty
Climate Change
Disease
Education ...Disaster Relief
24
Transactional andCompetitive
• Transactions• Outputs• Accountability• Efficiency
Social andCollaborative
• Ideas• Outcomes• Social Change• Efficacy
Two Markets
Data and Measurement
25
Social Impact Data The old way…
• Grant / Invest• Accountability• Scale• Social Change• Reputation
• Fundraise / Sell• Perform• Improve / Iterate• Social Change• Reputation
• “The Market”
• Value Realization
Funder / Investor
Social Actor / Entrepreneur
Research / Public Benefit
With rigor and comparability, social impact data will become a currency.
27
Resources
• McKinsey “Learning for Social Impact” report
• Tools & Resources for Social Impact (TRASI) (database of 150 social impact measurement tools)
• FSG Finance “Breakthroughs in Shared Measurement & Impact”
• Zero Divide Case SROI Case Study
• Impact Reporting & Investment Standards (IRIS)
• Pulse
• Social eValuator
• Salesforce Foundation
• SVT Group
• ZeroDivide
28
Contact info
• Laura Efurd - [email protected]; (415)773-0388 www.ZeroDivide.org
• Sara Olsen - [email protected]; twitter smolsen or svtgroup ; www.svtgroup.net
• Steve Wright - [email protected] ; (510) 282-4739 www.salesforcefoundation.org
• Paul Lamb – [email protected]; (510) 815-6091 www.manonamission.biz