Download - Scripta Media: Crossmedia Update
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8Crossmedia updateLocation Based ServicesAugmented RealityiPad preview
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Crossmedia updateLocation Based ServicesAugmented RealityiPad preview
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Location Based Services
Informatie en entertainment services op basis van positiebepaling, mogelijk gemaakt door mobiele technologie en netwerken
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Location Based Services
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Location Based Services
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Location Based Services
• GPS• GSM• Bluetooth, WLAN, WiFi, RFID• Beeldherkenning
• Mobiel internet
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Location Based Services
o.a. • Opvragen van nabijgelegen diensten• Routeplanning en navigatie• Lokaliseren van personen• Ontvangen van alerts• Location-based advertising• Veiligheidstoepassingen
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Location Based Services
• Sinds 2005 in USA voor commercieel gebruik verboden zonder expliciete opt-in• In Europa is soortgelijke wetgeving in de maak
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Location Based Services
LBS ontwikkelen zich naar opt-in toepassingen waarbij de eindgebruiker de volledige controle behoudt
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Nike True City
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Foursquare
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Foursquare
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Crossmedia updateLocation Based ServicesAugmented RealityiPad preview
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Layar
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Recognizr
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Esquire
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Innnoveer
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Crossmedia updateLocation Based ServicesAugmented RealityiPad preview
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3 april = iPad-day
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Vodafone Clear
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Crossmedia updateThe end