Download - Scotiabank Digital Banking Update
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Scotiabank Digital Banking
Update February 2, 2017
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Digital Banking Update
JAKE LAWRENCESenior Vice President, Investor Relations
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Caution Regarding Forward-Looking Statements
Our public communications often include oral or written forward-looking statements. Statements of this type are included in this document, and may be included in other filings with Canadian securities regulators or the U.S. Securities and Exchange Commission, or in other communications. All such statements are made pursuant to the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995 and any applicable Canadian securities legislation. Forward-looking statements may include, but are not limited to, statements made in this document, the Management’s Discussion and Analysis in the Bank’s 2016 Annual Report under the headings “Overview-Outlook,” for Group Financial Performance “Outlook,” for each business segment “Outlook” and in other statements regarding the Bank’s objectives, strategies to achieve those objectives, the regulatory environment in which the Bank operates, anticipated financial results (including those in the area of risk management), and the outlook for the Bank’s businesses and for the Canadian, U.S. and global economies. Such statements are typically identified by words or phrases such as “believe,” “expect,” “anticipate,” “intent,” “estimate,” “plan,” “may increase,” “may fluctuate,” and similar expressions of future or conditional verbs, such as “will,” “may,” “should,” “would” and “could.” By their very nature, forward-looking statements involve numerous assumptions, inherent risks and uncertainties, both general and specific, and the risk that predictions and other forward-looking statements will not prove to be accurate. Do not unduly rely on forward-looking statements, as a number of important factors, many of which are beyond the Bank’s control and the effects of which can be difficult to predict, could cause actual results to differ materially from the estimates and intentions expressed in such forward-looking statements. These factors include, but are not limited to: the economic and financial conditions in Canada and globally; fluctuations in interest rates and currency values; liquidity and funding; significant market volatility and interruptions; the
failure of third parties to comply with their obligations to the Bank and its affiliates; changes in monetary policy; legislative and regulatory developments in Canada and elsewhere, including changes to, and interpretations of tax laws and risk-based capital guidelines and reporting instructions and liquidity regulatory guidance; changes to the Bank’s credit ratings; operational (including technology) and infrastructure risks; reputational risks; the risk that the Bank’s risk management models may not take into account all relevant factors; the accuracy and completeness of information the Bank receives on customers and counterparties; the timely development and introduction of new products and services in receptive markets; the Bank’s ability to expand existing distribution channels and to develop and realize revenues from new distribution channels; the Bank’s ability to complete and integrate acquisitions and its other growth strategies; critical accounting estimates and the effects of changes in accounting policies and methods used by the Bank as described in the Bank’s annual financial statements (See “Controls and Accounting Policies – Critical accounting estimates” in the Bank’s 2016 Annual Report) and updated by this document; global capital markets activity; the Bank’s ability to attract and retain key executives; reliance on third parties to provide components of the Bank’s business infrastructure; unexpected changes in consumer spending and saving habits; technological developments; fraud or other criminal behavior by internal or external parties, including the use of new technologies in unprecedented ways to defraud the Bank or its customers; increasing cyber security risks which may include theft of assets, unauthorized access to sensitive information or operational disruption; anti-money laundering; consolidation in the financial services sector in Canada and globally; competition, both from new entrants and established competitors including through internet and mobile banking; judicial and regulatory proceedings; natural disasters, including, but not limited to, earthquakes and hurricanes, and disruptions
to public infrastructure, such as transportation, communication, power or water supply; the possible impact of international conflicts and other developments, including terrorist activities and war; the effects of disease or illness on local, national or international economies; and the Bank’s anticipation of and success in managing the risks implied by the foregoing. A substantial amount of the Bank’s business involves making loans or otherwise committing resources to specific companies, industries or countries. Unforeseen events affecting such borrowers, industries or countries could have a material adverse effect on the Bank’s financial results, businesses, financial condition or liquidity. These and other factors may cause the Bank’s actual performance to differ materially from that contemplated by forward-looking statements. For more information, see the “Risk Management” section Bank’s 2016 Annual Report. Material economic assumptions underlying the forward-looking statements contained in this document are set out in the 2016 Annual Report under the heading “Overview-Outlook,” as updated by this document; and for each business segment “Outlook”. The “Outlook” sections are based on the Bank’s views and the actual outcome is uncertain. Readers should consider the above-noted factors when reviewing these sections. The preceding list of factors is not exhaustive of all possible risk factors and other factors could also adversely affect the Bank’s results. When relying on forward-looking statements to make decisions with respect to the Bank and its securities, investors and others should carefully consider the preceding factors, other uncertainties and potential events. The Bank does not undertake to update any forward-looking statements, whether written or oral, that may be made from time to time by or on its behalf. Additional information relating to the Bank, including the Bank’s Annual Information Form, can be located on the SEDAR website at www.sedar.com and on the EDGAR section of the SEC’s website at www.sec.gov.
All logos are trademarks of their respective owners.4
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Strategic AgendaBRIAN PORTER
President and Chief Executive Officer
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DigitalTransformation
CustomerFocus
Business MixAlignment
Strong Risk CultureWe believe every customer has the right to become better off
Leadership
StructuralCost
Transformation
Shift to become more CUSTOMER-FOCUSEDand PERFORMANCE-ORIENTED
WhyWe Bank:
Culture:
Strategic agenda
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Leadership PartnershipsInnovationCulture
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Looking back,
has been the most important effort shifting our culture
to build an even better Bank.
that we have undertaken
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Leadership PartnershipsInnovationCulture
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Closing
When it comes to digital banking, we are positioning ourselves to lead
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Momentum of our Digital
Transformation
IGNACIO “NACHO” DESCHAMPS
Group Head, International Banking and Digital Transformation
JAMES O’SULLIVAN
Group Head, Canadian Banking
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CULTURE ALIGNMENT
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Digital transformation strategy
CUSTOMER EXPERIENCE OPERATIONAL EFFICIENCY
CULTURE & TALENT
ALIGNMENT TECHNOLOGY MODERNIZATION
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Setting the context
Convenience
simplicityPERSONALIZATION
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Experiencing digital
Bain´s 2015 Customer Satisfaction Global survey
mobile transactions to be delighted by
more likely
compared to their experience in branches
30%Customers are
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Digital transformation strategy
ALIGNMENT TECHNOLOGY MODERNIZATION
CUSTOMER EXPERIENCE OPERATIONAL EFFICIENCY
CULTURE & TALENT
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Customer experience driven
CUSTOMER EXPERIENCE
SYSTEM
MOBILE FIRST DESIGN
DIGITAL MARKETING AND SALES
CUSTOMER EXPERIENCE
DIGITAL ADOPTION
OMNI-CHANNEL DISTRIBUTION
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Drive more customer activity through digital
channels
Reduce structural
costs
Streamline processes and
operations
Deploy new
technologies
Leverage our scale
Operational efficiency OPERATIONAL EFFICIENCY
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DIGITAL BANKING
RETAIL BANKING TECHNOLOGY
Alignment
DEDICATED DIGITAL BANKING ORGANIZATION
DIGITAL BANKING
RETAIL BANKING TECHNOLOGY
DIGITAL BANKING
RETAIL BANKING TECHNOLOGY
DIGITAL BANKING
RETAIL BANKING TECHNOLOGY
DIGITAL BANKING
RETAIL BANKING TECHNOLOGY
Leadership and tone at the top
Business led; customer-focused
Local innovation; connected internationally
CANADA CHILE
MEXICO
PERU COLOMBIA
ALIGNMENT
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Innovation partnership ecosystem
ALIGNMENT
FINTECHS
ACADEMIC PARTNERSHIPS
VENTURE CAPITALISTS
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Platform modernization
New technologies
Cloud-based architecture
Data & analytics
Technology modernization TECHNOLOGY MODERNIZATION
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Culture & talent
CULTURAL TRANSFORMATION
AGILE CO-CREATION
MORE PERFORMANCE
ORIENTED
TALENTCUSTOMER
CULTURE & TALENT
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Digital vision: medium term
A leader in our
five key markets (measured by NPS)
At least
70%At least
50%Less than
10%
CUSTOMER EXPERIENCE
DIGITAL ADOPTION BY OUR CUSTOMERS
DIGITAL RETAIL SALES
IN-BRANCH FINANCIAL TRANSACTIONS
WILL IMPROVE ALL-BANK PRODUCTIVITY RATIO
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CultureAlignment
momentumLEADER
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Financial Considerations
SEAN McGUCKINGroup Head and Chief Financial Officer
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Expected benefits
All Bank productivity ratio of 50% or better by 2021
Customer Experience
Operational Efficiency
Structural Cost Transformation
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Scotiabank aspires to be a
digital leader in our 5 key markets
Technology spend
Supported by technology spend
of $2.6 billion
Ongoing efficiencies and re-prioritizing
investments to fund technology spending
growth
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Type Geography
Digital spend
Digital investment of $425 million in 2017
and ~ $1.3 billion over the next three years
Canada
Pacific Alliance
55%
45%
Technology
Digital Capabilities
50%50%
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Summary
Increased confidence in all-Bank medium-term objectives of 5-10% EPS growth and 14%+ ROE
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Driving Customer Experience
MIGUEL UCCELLICEO and Country Head of Scotiabank Peru
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Equivalent to the world’s tenth largest economy
225 million people; median age of 30
Low banking penetration
Pacific Alliance
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Putting the voice of the customer at the centre of everything we do
CUSTOMER ADVOCACY
STRONG CUSTOMER
CULTURE
ECONOMIC VALUE
CREATION
GLOBAL CONSISTENT APPROACH
SIMPLE AND EASY TO
UNDERSTAND
BEHAVIOURAL CHANGE
EMPLOYEE ENGAGEMENT
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THIS IS A SYSTEM, NOT SIMPLY A SCORE
Our Cx System is more than a score
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INNER LOOP Actively listening in real time to our customers
OUTER LOOP Identifying root causes, prioritize efforts and act
Dedicated Cx Team
Post-interaction survey Customer call-backs
Coaching and teamwork Front-end technology
HUDDLE
Empowering front-line to act and escalate issues
Systematic follow up process
Scotiabank’s Customer Experience (Cx) System
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Creating a sustainable competitive edge
Drive a culture of customer advocacy
Empower employees to manage customer feedback and correct Cx issues
Empower employees with digital-driven tools
Leverage data and analytics
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Proven economic valuePromoters are worth more than detractors
100
2.2X
222
Detractor Promoter
Refer moreStay longer
Buy more
22
37
63
Proven economic value
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Successful implementation in Peru
Strategy launch
Customer satisfaction as Peru´s strategic priority
Juntos por el cliente/ Club FANS
Scotiabank te escucha
Cx System
New strategy and winning mindset to become customer experience leaders
Implemented NPS as key performance metric
Behavioral change programs to embed customer advocacy
Pledge to listen to the voice of customer
Installed our own comprehensive system with Medallia operating system at its core
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Cx System is driving culture
change and customer-focus
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Pivoting Retail Distribution
Strategy to Digital
JAMES McPHEDRANExecutive Vice President, Canadian Banking
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4% -7% 42%
CAGR in total transactions
CAGR in branch transactions
CAGR in mobiletransactions
Digital context
CLEAR CASE FOR CHANGE TOWARD DIGITAL
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Embracing the digital mindset
New digital talent Bankers and technologists co-creating
Mobile first, omni by design
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Advancing the digital customer experience
• digital sales
• Cx System
Transforming our physical network
• simplify presence• reduce cost
What digital means to our retail strategy
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Digital customer experienceCase study
JUNE 2015
First Rapid Lab
DECEMBER 2015
Established digital organization
OCTOBER 2016
Launched Digital Factory
1 12 20+Lab Labs Labs
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Digital customer experience
EXCELLENT DIGITAL CUSTOMER EXPERIENCE IS THE DRIVER FOR AGGRESSIVE SALES GROWTH
5 minutes
DAY-TO-DAY BANKING
15 days
2 minutes
CREDIT CARDS
7 days
20 minutes
SMALL BUSINESS
no digital capability fulfilled in minutes
DIGITAL X-SELL
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1ST PLACE
Digital sales results
1ST PLACE >50% GROWTHfrom previous year
Digital sales functionality*
Digital customer experience2016 results
* 2016 Forrester Canadian benchmark
Mobile bankingfunctionality*
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Customer experience• Meaningful conversations• Digital coaches• Coaching and sales leadership
Simplification • De-layered management structure • Digitized processes • Improved employee experience
Network transformation
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Network changes are significant
DISCIPLINED SALES AND
ADVICE FOCUS
OPTIMIZED FOOTPRINT
FLEXIBLE FORMATS
REDUCED STAFFING
DIGITAL ADOPTION
TRANSACTION MIGRATION
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A different implementation approach
Creating meaningful change
“ This change is revolutionary for our branch.”
CUSTOMER SERVICE REPRESENTATIVE
“ It allowed me to focus more on coaching and spending more time with my customers, and that has been awesome.”
BRANCH MANAGER
“ Customers really love the new team approach.”
FINANCIAL ADVISOR
“ New digital capability gives us the ability to actively engage our customers.”
DIGITAL COACH
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Advancing customer experience
Digital is an enabler for our retail strategy
Digital focus drives dynamic change across all channels
Strong organizational alignment
Takeaways
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Gaining Digital Traction in the Pacific Alliance
FRANCISCO SARDÓNCEO and Country Head
of Scotiabank Chile
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Driving digital sales
CUSTOMER EXPERIENCE
+CUSTOMER DATA AND ANALYTICS
+SIMPLIFIED PROCESSES
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Colpatria – leveraging digital marketing and social media
1,000 SAVINGS ACCOUNTS THROUGH
#32 IN THE WORLD
75% MORE PROSPECTS AS A RESULT OF
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Mexico’s new online/mobile platform
DRIVING 30%
TRANSACTION GROWTH
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Scotiabank Chile: growing digital salesTERM DEPOSITS
% of unit sold
PERSONAL LOANS
% of unit sold
FROM 20-30 MINUTES BRANCH SALES TO <2 MINUTES ONLINE SALES
52%Q1 2015
62%Q1 2016
71%Q1 2017
15%Q1 2017
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Aligned goals –
branch and digital
Chile’s digital momentum
Customer specific
offers
Simplified processes
DIGITALLY SAVVY CONSUMER
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Optimizing pricing in Chile
AVERAGE SPREAD
VOLUME GROWTH
PERSONAL LOAN
2015 2016
+32 bps
+20%
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Growing market share in Chile
MARKET SHARE - RETAIL LOANSRETAIL BANKING
MARKET SHARE - CORE DEPOSITSALL BANK
2014 2016
to 7.8%
+160 bps
2014 2016
to 5.5%
+170 bps
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Summary
We have laid a digital foundation in the Pacific Alliance region
Work closely with Canada to accelerate progress
Better serve customers in the Pacific Alliance region
50% digital sales goal
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BRENDA RIDEOUT
Chief Marketing, Information and Strategy Officer
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Canada’s leading digital bank
Over 2 Million
Clients
Over $34 Billion
in Deposits
Over $2.5 Billion
in AUM
99%Transactions are
Self-Serve
90%Digital
Onboarding
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Our hard work is paying off
*Multi-product Clients
50%Multi-Product
Clients
1.4%Client
Attrition*
50%New Clients Via Referral
37%Higher New Client Savings Balances
63Net Promoter
Score (NPS)
20Industry
63
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We’re evolving the Client experience
Insightful Seamless Pro-activeAction
OrientedContextual
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Our competitive advantage
Offer Strong Economic Value
to Clients
Operational Excellence Low-Cost
Model
Client
Experience
Leader
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Changing landscape
Innovating with Scotiabank, Tangerine
will deliver an even better client
experience
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Technology & Architecture
PlatformKYLE MCNAMARA
EVP and Co-Head, Information Technology,
Business Systems
MICHAEL ZERBSEVP and Co-Head,
Information Technology, Enterprise Technology
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Strategic focus for technology
Increase day-to-day efficiency and safeguard the bank
Modernize our platform to accelerate
value delivery
Leverage our data, scale and partnerships
Foundation
Velocity Leverage
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Our technology strategy is well aligned
TechnologyDigital
Banking Operations
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Foundation
Increase day-to-day efficiency and
safeguard the Bank
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Simplifying and driving efficienciesFoundation
Simplify & de-layer
Generate significant
cost savings
Create a more modern
IT organization
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Safeguard the Bank through robust cyber-security
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Foundation
Protect
Detect
Example:Leveraging behavioural analytics to assess global user activity in support of data loss prevention
Respond
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Velocity
Modernize our platform to accelerate
customer delivery
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Modernizing our platform
Our core banking systems are proven, reliable and protected
Velocity
Chequing & Deposits
MortgagesCredit Cards
Investment Products
Retail Loans
Others
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Modernizing our platform
Today each customer channel interacts with those systems separately, as they were added one-by-one
Velocity
Chequing & Deposits
MortgagesCredit Cards
Investment Products
Retail Loans
Others
Branch Mobile Online Contact Centre ABMs Mobile
Sales Force
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Micro-services enable speed and stability
Continuously evolve customer channels without changing the back end
Core banking system updates without disrupting customer channels
Velocity
Micro-services Layer (Ex. Money Movement, Customer Profile Management, Authentication)
Branch Mobile Online Contact Centre ABMs Mobile
Sales Force
Chequing & Deposits
MortgagesCredit Cards
Investment Products
Retail Loans
Others
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Velocity
• Automation & reusability
• Standardization
• Faster time-to-market
• Iterative development
Micro-services Layer (Ex. Money Movement, Customer Profile Management, Authentication)
Branch Mobile Online Contact Centre ABMs Mobile
Sales Force
Building micro-services in the cloud enables...
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Velocity
Cloud and Open API strategy enables banking anywhere
Micro-services Layer (Ex. Money Movement, Customer Profile Management, Authentication)
Branch Mobile Online Contact Centre ABMs Mobile
Sales Force
Speed to market for us and our partners
Chequing & Deposits
MortgagesCredit Cards
Investment Products
Retail Loans
Others
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Leverage
Leverage our data, scale, and partnerships
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The bank of the future is defined by data“Know me, wow me, make it easy for me…”
Leverage
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Building an Enterprise Data LakeMonthly data ingestion = 10x data collected in first 184 years
Leverage
Customer Information & Interactions Data
Account & Transaction Data
Enterprise Data Lake
Partnership Data
Third Party Data
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Customer 360: Delivering the personalization customers demand
Leverage
Real-Time Decision Processing
Real-Time Insight & Intent Generation
Account & Transaction Data
Customer Information & Interactions Data
Enterprise Data Lake
Third Party Data
Partnership Data
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Building out a rich partner ecosystem
Leverage
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Academic partnerships Leverage
QUEEN’SScotiabank Centre for
Customer Analytics
U of TScotiabank Disruptive Technologies Venture
OCAD Scotiabank Design Thinking
Research Studio
SAINT MARY’SScotiabank Professorship
in Technology Entrepreneurship and Innovation
NEXT AISponsorship supports Canadian youth and
entrepreneurship in AI
WESTERN Scotiabank Digital
Banking Lab
CREATIVE DESTRUCTION LAB
Scotiabank Disruptive Technologies Venture
October 2015
January 2016 September 2016 December 2016
March 2016 September 2016 January 2017
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Incubating and partnering with start-ups
Leverage
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Wrap-up
VelocityFoundation Leverage
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Building up the Digital Banking Organization
SHAWN ROSEExecutive Vice President,
Digital Banking
PAMELA HILBORNVice President, Design Lead
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We are leading the Bank’s digital transformation across our network
Purpose of Digital Banking Organization
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Digital Banking is a customer play.
To support this, we need to incrementally become
a design-led software organization
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Digital Factories in 5 countries
CENTRE WITH SPECIALISTS
PERU
CANADA
CHILE MEXICO
COLOMBIA
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Introducing our local leaders
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We created Communities of Practice between specialists in every country Members are bound together by a common skill sector expertise – what keeps them together is a shared passion for their craft
Communities of Practice
DESIGN ENGINEERING ANALYTICS
PRODUCT AGILE DIGITAL MARKETING
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Designing a better customer experience
PROTOTYPE,TEST, ITERATE
PRODUCTIMPLEMENTATION
delivery
DISCOVERY& INSIGHTS
design strategy
EXPLORATION& DESIGN
solution design
PROTOTYPE, TEST, ITERATE
DESIGN THINKING:
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What does agility enable us to do?
LESS WASTE
Work not wasted when priorities change
Increased flexibility and ability to
respond to changing priorities
TRANSPARENCY
Prioritization is an informed process
More transparency and better visibility
for stakeholders
REDUCED RISK
Collaboration leads to realistic deliverables
Smaller and more frequent releases
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DESIGN INSIGHTS & PROTOTYPING:
Designing a better customer experience
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Changing with our customers by personalization
Travel notification Social media dataDynamic contentCustomized offers
Predictive data & intelligence Fraud prediction
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To enable our customers to be
better off, we must learn from them
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What does success look like?
Customers stay with us, and
will refer us
Employees will stay at the Bank
Primary customer growth
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Creative spaces to support collaboration and idea generation
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Helping our people to be successful
RECRUITING RE-RECRUITING
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We drive the digital transformation
CAPABILITIES TO BUILD
BIAS TO ACTION
BUSINESS DRIVEN
TEST & LEARN
APPROACH
DESIGN THINKING
OPENNESS TO CHANGE
SMALL EMPOWERED
TEAMS
AGILE MENTALITY
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Strategic Partnerships for
InnovationSHAWN ROSE
Executive Vice President, Digital Banking
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Introducing our panel1. Justin LaFayette
Managing Partner, Georgian Partners
2. David Arana Founder & CEO, Konfío
3. Michael R. King Associate Professor, Ivey Business School & Co-director, Scotiabank Digital Banking Lab
4. Dubie Cunningham VP, Innovation, Digital Banking, Scotiabank
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Closing Remarks
IGNACIO “NACHO” DESCHAMPSGroup Head, International Banking
and Digital Transformation
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Becoming a leader in digital banking
Listening & responding to our customers
Redesigning the customer experience
Lowering cost structure
Attracting diverse
leadership & talent
Innovating locally and
deploying in our 5 key markets
Transforming our culture
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