Download - Scopri come trasformare il tuo approccio al recruiting con le soluzioni corporate di LinkedIn
Fabio Rezzoagli Senior Account Executive
LinkedIn Confidential ©2013 All Rights Reserved
Mobile traffic
50%
<2%
mobile traffic is calculated as a % of LinkedIn member-only unique visitors; calculated using Q4 average for each year
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
For our members
The professional
profile of record
Connect all of the
world's professionals
Identity Networks Knowledge
The definitive professional
publishing platform
LinkedIn is the world’s largest professional network
The biggest global community of professionals!
347M Members worldwide
32%
Growth in monthly users y/y
+2 new New members per second
45M
Students & Graduates Worldwide
Source: Comscore 2014
SOCIAL MEDIA IS HERE TO STAY, EMBRACING ITS POWER IS THE KEY
57%
of the decision to ‘buy’ is now made before any
commercial contact with your business
THE BEST RECRUITERS
ACT LIKE MARKETERS
SOCIAL MEDIA KEEPS THE CONVERSATION GOING 1
…BECAUSE YOU NEED TO NURTURE YOUR AUDIENCE
SALES IS ONE-TO-ONE, MARKETING IS ONE-TO-MANY 2
WE RECOMMEND
3 SIMPLE STEPS
YOUR FOLLOWERS
& YOUR BRAND
NURTURE YOUR
TARGET
AUDIENCES
DO WHAT
YOU DO BEST
BUILD ENGAGE RECRUIT
ENGAGE
ACCELERATE FOLLOWER GROWTH BUILD
TARGETED CAMPAIGNS
Reach your ideal audience
wherever they go on LinkedIn
Recruitment Ads campaign to
drive the growth of your follower
base
RELEVANT MESSAGING Drive traffic to your Career page and increase job visibility
ENGAGE
CAREER PAGES
IMA
GE
VID
EO
≤ 400%
- increases in candidate conversions achievable with targeted content
- 30% of visit to career page convert in a click on Jobs
LEVERAGE YOUR EMPLOYEES BUILD
EMPLOYEE PROFILE
ADS
Recruiters have 10x more traffic than the average member 10x
of page views are members looking at members 76%
CREATING ‘FOLLOWERS’ WILL
FUEL YOUR SUCCESS
? ? ?
? ? ?
? ? ?
What good is a post on Facebook if you
have no friends?
Followers are more likely to recommend your business 2.5 x
95%
Followers are 95% more likely to respond to an InMail
of members are interested in job opportunities from companies they are following 79%
IMPROVE YOUR FOLLOWER ENGAGEMENT WITH
RELEVANT MESSAGING ENGAGE
Page visitors see the content that is relevant to them
≤ 400%
increases in candidate conversions achievable with targeted content
CAREER PAGES
IMAGES
JOBS
VIDEO’S
KEEP YOUR FOLLOWERS
UP TO DATE
Your potential audience
347M
Ensure you are always top of mind
Relevant content Encourages likes & shares
ENGAGE
CONTENT UPDATES
22
347M+ (+2 every sec)
Company’s reach
Sponsored Updates reach the entire LinkedIn network
LinkedIn Member Population
Company Updates only reach your pool of followers
ENGAGE
SPONSORED UPDATES
BUILD THE SAME RELATIONSHIP WITH MEMBERS
OUTSIDE COMPANY REACH
ACCELERATE YOUR
ENGAGEMENT REACH
uplift in click through rates for updates 25%
the usual content traffic 3x
Reach a wider audience before you even have them as followers
ENGAGE
SPONSORED UPDATES
PROACTIVELY SOURCE CANDIDATES & CONSULTANTS
RECRUIT
RECRUITER
Increased access to the network
Reach out using InMail
Workflow and Collaboration tools 78%
Followers are
78% more likely to respond to
an InMail
26
Global Talent Pipeline
Supervisor
Recruiter
Recruiter
Recruiter Recruiter
Recruiter
Supervisor can access all
Recruiters activities
Recruiters can
collaborate globally
DIRECT SOURCING PLATFORM MANAGE CENTRALLY & ACT LOCALLY RECRUIT
RECRUITER
PROMOTE YOUR JOBS TO THE BEST
CANDIDATES & CONSULTANTS RECRUIT
RELEVANT JOB POSTS
Only the most suitable candidates will see your jobs
Job posts are a great engagement tool
Job visibility can be increased with Sponsored Jobs
of members are interested in job opportunities from
companies they are following
79%
Follo
we
rs
Time
BUILD, ENGAGE AND RECRUIT FOR SUCCESS
RELEVANT JOBS
CAREER PAGES
TARGETED MEDIA
EMPLOYEE ADS
RECRUITER CONTENT UPDATES
BUILD ENGAGE RECRUIT