Download - Scientific Method for Social Media
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Sametz Blackstone Associates
The Scientific Method for Social Media
PodCamp Boston 5 – 25 September 2010
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Who I am Tamsen McMahon
[email protected] @tamadear
Sametz Blackstone Associates www.sametz.com www.sametz.com/roundthesquare @sametz
Brass Tack Thinking brasstackthinking.com
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SOCIAL MEDIA
IS A MADHOUSE
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YouTube
Blogs
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Some say it’s AN ART.
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I say it’s a SCIENCE.
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Got your lab book?
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You’ll need it.
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Today
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the method
0 Define the question
1 Observe 2 Investigate
3 Hypothesize
4 Experiment 5 Analyze
6 Retest
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O define the question
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How can we best use social media for our business?
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Is podcasting an effective way to generate prospects?
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1 observe
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Grow bigger ears – and eyes.
Paraphrase of Chris Brogan
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LISTEN: IF
WHAT
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WATCH: WHERE HOW
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2 investigate
Scope Audiences Content Resources Outcomes Measurement
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Scope
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Audiences
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Resonance & Dissonance
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Content
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Resources
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Outcomes
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Measurement
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3 hypothesize
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For {scope}, {content} from {sources}, used across {tools}, will produce {measured} {results} with {audiences}.
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4 experiment
Design Execution
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OBSERVATION ≠
PARTICIPATION
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OBSERVATION ≠
PARTICIPATION (you have to do it)
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5 analyze
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Numbers Sentiment Actions
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6 retest
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It takes practice.
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So maybe it is a madhouse.
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But now you’re the mad scientist.
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Who I am Tamsen McMahon
[email protected] @tamadear
Sametz Blackstone Associates www.sametz.com www.sametz.com/roundthesquare @sametz
Brass Tack Thinking brasstackthinking.com