Download - School Opening Institute 2011
![Page 1: School Opening Institute 2011](https://reader036.vdocuments.site/reader036/viewer/2022062613/54575a82b1af9f33608b4d80/html5/thumbnails/1.jpg)
Being a Jewish Educator
in a Networked World:
A Shift Beyond New Widgets & Gadgets
School Opening Institute 2011
Presented by Lisa Colton, Founder & President Darim Online
[email protected] 434.977.1170
http://slidesha.re/soi11
![Page 2: School Opening Institute 2011](https://reader036.vdocuments.site/reader036/viewer/2022062613/54575a82b1af9f33608b4d80/html5/thumbnails/2.jpg)
Social Media is a Contact Sport
Marketing & Communications
Personal &
Professional
Learning
Classroom &
Curricular
Applications
![Page 3: School Opening Institute 2011](https://reader036.vdocuments.site/reader036/viewer/2022062613/54575a82b1af9f33608b4d80/html5/thumbnails/3.jpg)
SHIFTS1. Attention Economy
2. Role of information in building
knowledge, meaning and identity
3. Increased importance of relationships
![Page 4: School Opening Institute 2011](https://reader036.vdocuments.site/reader036/viewer/2022062613/54575a82b1af9f33608b4d80/html5/thumbnails/4.jpg)
1. Attention Economy
![Page 5: School Opening Institute 2011](https://reader036.vdocuments.site/reader036/viewer/2022062613/54575a82b1af9f33608b4d80/html5/thumbnails/5.jpg)
How does this background impact the
way you work?
Attention Economy
![Page 6: School Opening Institute 2011](https://reader036.vdocuments.site/reader036/viewer/2022062613/54575a82b1af9f33608b4d80/html5/thumbnails/6.jpg)
Attention Economy
Less class time/fewer days
More convenience Make more use of time at home
Provide broader value
What gains more attention? Go to them rather than
making them come to us
How does this background impact the
way you work?
Really see what
people value
We’re bribing them
to come
Risk of watering
down content
![Page 7: School Opening Institute 2011](https://reader036.vdocuments.site/reader036/viewer/2022062613/54575a82b1af9f33608b4d80/html5/thumbnails/7.jpg)
2. Role & Accessibility of Information
What is information good for? How do we evaluate it?
How does that relate to our goals as Jewish educators?
![Page 9: School Opening Institute 2011](https://reader036.vdocuments.site/reader036/viewer/2022062613/54575a82b1af9f33608b4d80/html5/thumbnails/9.jpg)
In a world where information is at our fingertips
anytime, any place…
What is the impact on Jewish
educational systems?
And on your role in achieving
educational goals?
What assumptions about being
educators do we need to question?
![Page 10: School Opening Institute 2011](https://reader036.vdocuments.site/reader036/viewer/2022062613/54575a82b1af9f33608b4d80/html5/thumbnails/10.jpg)
Consumer Producer
![Page 11: School Opening Institute 2011](https://reader036.vdocuments.site/reader036/viewer/2022062613/54575a82b1af9f33608b4d80/html5/thumbnails/11.jpg)
Relationships
In an attention economy,
relationships are paramount!
How do we build, sustain
and use relationships to
achieve our goals?
P
O
S
T
![Page 12: School Opening Institute 2011](https://reader036.vdocuments.site/reader036/viewer/2022062613/54575a82b1af9f33608b4d80/html5/thumbnails/12.jpg)
GROUNDSWELL’s P.O.S.T.
1.PEOPLE: Identify audience(s)
2.OBJECTIVES
– What are you goals and objectives
for this audience?
– What are your audience’s goals?
3.What is the STRATEGY to reach these
goals?
4.Determine the specifics of the
TECHNOLOGIES you’ll use.
Implement, measure, refine!
You have a worksheet in your packet!
![Page 13: School Opening Institute 2011](https://reader036.vdocuments.site/reader036/viewer/2022062613/54575a82b1af9f33608b4d80/html5/thumbnails/13.jpg)
Attention Economy
In an attention economy,
it’s critical to understand
your PEOPLE really
well.
• Background
• Attributes
• Needs
• Schedules
• Challenges
• Modes of
communication
P
O
S
T
![Page 14: School Opening Institute 2011](https://reader036.vdocuments.site/reader036/viewer/2022062613/54575a82b1af9f33608b4d80/html5/thumbnails/14.jpg)
Your goals &
objectives
Their goals &
objectivesThis is where you gain mission centric attention
in an attention economy
P
O
S
T
![Page 15: School Opening Institute 2011](https://reader036.vdocuments.site/reader036/viewer/2022062613/54575a82b1af9f33608b4d80/html5/thumbnails/15.jpg)
Expand The Walls: Formspring.me
http://www.formspring.me/rabbiblake
![Page 16: School Opening Institute 2011](https://reader036.vdocuments.site/reader036/viewer/2022062613/54575a82b1af9f33608b4d80/html5/thumbnails/16.jpg)
Relationships
Hub and Spokes Networked