SAVE Public Relations Campaign
Youth Leadership Rutherford
What is SAVE?• SAVE is a teen-led initiative
currently working in Boukeron, Haiti
• Started initially as a challenge for a local teen to do something bigger than herself
• Growing in mission and impact each year SAVE has blossomed from a hopeful challenge into a Nationally-recognized Non-Profit
SAVE Contact Information
Kristi Cochrane, Executive Director of Save:(615) 848-8846
Brooke Connelly, Director of Public Relations(615) 971-9736
Rohit: What did we accomplish?
• Senator Bill Frist– February 3rd, 2015 at his office in
downtown Nashville– SAVE received $2,000 from him– He sent a message out on Facebook
promoting SAVE• Sent article out to the community of
Murfreesboro
Rohit: What we accomplished
“Empowering Teens, Saving Villages”
• Written by Brooke Connelly
• Describes SAVE’s mission and ways in which to get involved
• Group assignment
• Sent to multiple newspapers and magazines
– The DNJ
– The Murfreesboro Post
– The Tennessean
– Rutherford Parent Magazine
• Possible fall publication
Expanding SAVE“...a local non-profit organization is tirelessly working to break the
shackles of low expectations of teenagers and work to impact the lives of so
many in need. Sustaining a Village Everyday is a teen-led non-profit
organization that not only has raised over $100,000 over the past four years
in order to sustain the rural village of Boukeron, Haiti, but also has
empowered the youth of Rutherford County to invest in something bigger
than themselves.”
• Goals:
– To spread the name and mission of SAVE
– To raise donations
– To gain sponsorships beyond Middle Tennessee
– To grow the organization
Kory: Social Media
SAVE Joins the Era of Technology• Twitter
– @teenSAVE• Facebook
– S.A.V.E. - Sustaining a Village Everyday• Instagram
– @teenSAVE
Allowing Expansion and Success
Internet Presence
List of group members and jobs
Brooke Connelly: Group Leader/ Information Coordinator
Cassidy Best: Communications Leader
Pruitt Jones: Local Communications Coordinator
Kory Cooke: Technology Leader
Malinda Cardel: Social Media Coordinator Rohit Srivastava: Secretary
Process we used to achieve our goal
• Hard work and many meetings • Distributed jobs to our members weighing in ability and
experience. • We contacted local businesses to spread the name of
“S.A.V.E”• We worked with S.A.V.E. leaders in order to learn how
to best utilize the marketing tools created within this campaign.
• Set goals and a time frame to accomplish what we wanted
What we learned
• We learned that Public Relations is very important– Getting the S.A.V.E. name out is crucial
for success• especially what the organization stands
for– S.A.V.E. Logo is key in this process
• We accomplished this through social media
What we learned:
• Time management is key – make the project a priority – flexibility and patience is key– we utilized our notes to inform
everyone on our progress– Google Drive has been a huge
help in meeting with one another
savesustaining a village everyday