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UniSafe:New App enhances the campus experience
Case Study: UniSafe
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Presentation Overview
Introduction
Why?
What?
How?
Outcomes
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The University of Melbourne
• 160 years
• 40 000 Students
• 8 000 Staff
• 30% International Students
• 7 campuses
• Main Parkville campus nestled in Melbourne CBD
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Holistic Wellbeing Services
Counselling and Psychological
Services
Chaplaincy
Health ServiceChildren’s Services
Safer Community
Program
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Safer Community Program
• Established in April 2012
• The University's Safer Community Program gives staff and students the opportunity to pass on behaviours of concern before they develop into something serious.
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Safer Community Program
Offers:A safe place to talk about concerns
Tailored and personal safety advice
Support and strategies to manage behaviours of concern
Easy access to and centralised coordination of internal and external support services
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Why UniSafe?
Engagement with University Community:
• Visibility of new program• A key contact method with the program –
complementary to other methods• Contemporary engagement style• Easy to update and keep information accurate• Alignment with University’s sustainability
goals• 24/7 source of support• Stand-alone tool
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Why UniSafe?
A resource hub in the palm of your hand:
• Proactive method of providing wellbeing support
• Provides a holistic view of safety support• Capacity-builds the University’s community
to care for their own safety and wellbeing• Showcases the University’s and community’s
services and makes them easily navigable and accessible
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What is UniSafe?
Free smart device app
Apple and Android devices
Easily accessible to the
University community
Electronic and holistic “one stop shop” to
access support
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What is UniSafe?
Prevention Early Intervention Response
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Safer Community Program
• SCP information
• How to contact:•Phone•Email•Website•Facebook•YouTube•Map to office
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Emergency Contacts
•Campus Emergency
•Dial 000
•First Aid
•Other Emergency Contacts
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Other Emergency Contacts
• Life Line
• Sexual Assault Crisis Line
• SuicideLine
• Beyondblue
• MensLine Australia
• Gambling Help Online
• Alcohol and Other Drugs
• Emergency Accommodation
• Women’s Domestic Violence Crisis Service
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Personal Safety Tips
• On Campus
• Out and About
• Public Transport
• Car
• Home
• Going out
• Drink Spiking
• Alcohol and other Drugs
• Online
• Victoria Police
• Stalking
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Personal Safety Toolbox
• Flashlight
• Alarm
• Send Your Location
• Personal Safety Plan
• Campus Maps
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Campus Security
• Who they are
• Location
• Website
• Call
• Emergency Phone Locations
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Support Services
• Counselling and Psychological
• International Students
• Disability Liaison
• Bullying
• Harassment
• HR
• OHS
• Health
• Chaplaincy
• Student Unions
• Student Centres
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Security Escorts
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About / Preferences
• About the App
• Feedback and Suggestions
• Share this App
• Preferences
• Push Notifications
• Data Update
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How?
Researched and sourced an app development company
Developed project brief and app outline
Engaged stakeholders (colleagues/students)
Developed specific app content
Sourced internal technical support
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How?
Discussed with internal governance team
Tested app prototype, sought student feedback
Revised and refined based on testing
Launched UniSafe in Feb 2013 – O’week
Developed specific promotional material
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Outcomes
• 6600 downloads since the launch• On average, 95 new downloads per week
since launch
• Increased visibility of and referrals to the SCP• Increased use of Security Escorts (proactive
safety measure)– average of 19 per month in 2012 versus 24 per month in 2013
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Outcomes
• Hugely positive student response
• Positive promotion in external media
• Shared our ideas with other tertiary institutions nationally and internationally
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Outcomes
• A dynamic tool that can be easily refined to encompass community feedback, a changing University landscape, new campaigns and contemporary safety issues
• A cost-effective and environmentally sustainable resource model for staff and students