We Coach The Pros
Sandra FloresDirect:832-289-4465
facebook.com/wecoachthepros
@wecoachthepros
www.WeCoachThePros.com
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Grow with Constant ContactGet results fast, with affordable, easy-to-use
engagement marketing tools and free coaching.
Events& Registrations
Offers& Promotions
Newsletters& Announcements
Feedback& Surveys
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Agenda
Types of events
Why run an event?
Event promotion
Online registration – why bother?
Post-event actions & follow-up (survey!)
Next steps
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marketing
Types of events
At its core, marketing is abouteliciting a physical and measureable
response
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Types of events
Seminarsand lectures
Workshops and classes
Social and networking
Conferences
Fundraisers and galas
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Why run one?
What’s your goal?
Raise money or drive purchases
Create engagement
Celebrate milestones
Reward loyalty
Grow your list
Educate
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Why run one?
To charge or not…
Don’t be afraid to charge for your event!
50.50%
29.00%
10.04%
0.01%
Date/timeconflict
LocationOther Cost
200,000 RSVPs x .01% = 20
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A note about engagement…
ENTICE to stay in touch
ENGAGE People
Engagement drives SOCIAL
VISIBILITY
Provide a “Wow!”EXPERIENCE
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Promotion
Timing matters
Create buzz (5-6 weeks out)
Increase registration (3-4 weeks out)
Maximize attendance(2 weeks out to event date)
Save the date!Allow time for planning, booking travel, donations, etc…
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Promotion
Timing matters
Create buzz (5-6 weeks out)
Leverage your newsletter
Feature event info on website
List your event publicly
Event directoriesEvents in AmericaLocal paperLocal event calendarsCo-marketing
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Promotion
Communication schedule
Increase registration (3-4 weeks out)
Social media posts & sharingFacebook events app
Invitations: paper and email
Registration formEvent homepage
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Promotion
Communication schedule
Maximize attendance(2 weeks out to event date)
Provide tickets or confirmation
Send email reminders
Reminder on event website or homepage
Updates and reminders on social media
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Registration
Information all in one place
Easier.Available 24/7RSVPs and declinesPaymentsSell items, track donations
2250%Percentage of invitees(who received paper invites) that want to register online-- Direct Marketing Association
Registration
The more it’s used…
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Registration
Keep it simple: invitationThe subject line matters!
Event details
Logo or simple
graphics
Compelling message, why to attend
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Registration
Keep it simple: registration page
Event details
Logo or simple
graphics Brief description of event
Event name
Simple form fields
Presentation Design Workshop
Wondering how to make your next presentation the best you've ever delivered? Attend this workshop and learn how to approach developing your content, the design process (including some PowerPoint power tips) and the delivery of your story. Laptops and questions are welcome!
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Registration
1: What should you collect?
Demographics
Bringing guests?
Time/session requested
Event specific
information
Payment method
Plan/adjust logistics, entertainment or auctionPlan/adjust seating or monitor capacityCommunicate about openings, adjust staffing, add/remove options
Monitor meal options, clothing sizes/quantity, audience compositionPlan/adjust event finances
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Registration
2: What should you collect?
Demographics
Bringing guests?
Time/session requested
Event specific information
Payment method
Meals, giveaways (size for clothing, etc)
What school does your child attend?
Food allergies or restrictions
Emergency contact information
Any special needs
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Registration
You are the first test subject
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1
3 “It should only take you ___ minutes to complete your registration.”
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Registration
Think beyond the event
Demographics
Bringing guests?
Time/session requested
Event specific
information
Payment method
Improve future event planningand marketing effortsBuild new customer/supporter relationshipsGrow your email list
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Registration
Payment & donation options matters
Online payment solutions
Check Credit card Cash
CheckCredit cardprocessors
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Post-event
Review statistics and data
Identify shows & no-shows
Review revenue or funds raised
Segment follow-up lists based on registration questions, activities participated in or behaviors
%
Post-event
Get feedback with a surveySatisfaction score
Number “very satisfied”
Number “somewhat satisfied”
Total responses
Post-event
Get feedback with a surveyKey insights
Event venue
Time / time of year
Food
Entertainment
Speaking program
Interests
Demographics
Newsletter sign-up
Make sure the host organization is very obvious, not just the logoPlace your logo left or center, use a text link
Checklist Invitations & Registration
Include date/time/location/topic
Sign-up link should be most obvious, if not ONLY option, and be above the scroll line
Don’t give details that distract from signup
Reconfirm their registration
Checklist Reminder Email
Note if there is a waitlist or the event is full
Describe check-in process, where to park, what to bring, emergency contact information…
This can be a long email…really! Provide as much information as your attendees will need to ensure they have an enjoyable experience.
Say “Thank you”!!
Checklist Follow-up email
Include at least one photo from the event!
Ask to participate in your survey
Ask attendees to post, tweet, comment about their experienceProvide links to your social media channelsProvide them with sample content – write out some tweets for them
Re-emphasize the call to action of the event: donate, visit your store, volunteer to help, etc.
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Next steps
Make it easy for them
1 2 3Look like you!Brand your communications.
Payment options matter. Provide more than one!
Timing matters…give enough time to plan ahead.
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You can do this!
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