Download - Sales for Entrepreneur -Nurturing Customers
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9. Nurturing Customers
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Excite and encourage customers to market
for you and help “word of mouth”
references
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1. Record a customer testimonial video2. Leverage them at speaking events3. Engage them to build an ROI calculator4. Induct them into an advisory council5. Aim to be a “trusted advisor” to client
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Document their current situation Specify their end goal post the project Mention key metrics they measured
to determine success
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Host customer networking event at your office
Propose their name for conference speaking engagements
Build a case study presentation they can deliver internally to their management
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2 types of Return on Investment exists◦Tangible (saves time and money) Reduced costs from eliminated resources Increased revenues from new
opportunities
◦Intangible (saves effort) Increased customer satisfaction Higher employee engagement
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1. Candor (authentic)2. Competence (knowledge)3. Concern (empathy)
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9. Nurturing Customers