Download - Saint Laurent
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Saint Laurent (Sony Pictures Classics)
Online Marketing/Social Media/Retail Partnership/Print Advertising DMA: Los Angeles
Project Manager: Sean Bello [email protected]
Overview of Campaign This report recaps our marketing efforts for SAINT LAURENT. Our outreach included the following:
1. Banner Advertising – Hosted on campuscircle.com for Mobile/Desktop 2. Dedicated Emailing – To CC members in LA and a national email 3. Social Media Outreach – Content posts on FB (10.3K+ likes)/Twitter (28K+) 4. Newsletter Ads/Calendar Listing/Trailer Post – Promoting film release 5. Sweepstakes – Pages hosted on campuscircle.com 6. Print Ad Campaign – In Campus Circle
The campaign has 1,027 clicks (includes 632 bitly clicks), 5,904 content related page views and 324 social media interactions to date. The total reach for the Facebook campaign was 27,135.
Film Print Ad Example
Original Content Page Views – 450
Social Media Interactions – 96 Website Traffic 733,000/month
Unique Visitors – 466,000/month
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 477K+ to date. Clicks – 125 to date
Mobile Banner Screen Shots Banner ads appearing in the Campus Circle Content feed and article pages.
Dedicated Email
Delivered – 21K+ Opened – 1,684
Clicks - 253
Campus Circle
Newsletter Emails – 21,243 Opens – 1,647
Weekly Newsletter Campaign Clicks– 17
Calendar Listing
Page Views – 80 Website Traffic 733,000/month
Unique Visitors – 466,000/month
Film Trailer
Page Views – 139 SM Interactions – 2
Website Traffic Page Views – 733,000/month
Unique Visitors – 466,000/month
Social Media #1
Social Media #2
Social Media #3
Sweepstakes Page (National)
Page Views– 904 Entries – 400 to date SM Interactions - 15
Website Traffic Page Views – 733,000/month
Unique Visitors – 466,000/month
Sweeps Demo - Age
Sweeps Demo - Gender
Sweeps Demo - Ethnicity
Sweeps Demos - Status