Download - Sachiyo yamamura Final presentation dentsu
dentsu
Final Presentation
By Sachiyo Yamamura
UCLA Extension Tokyo Center
Business Essentials
Reputation No.1 character
Purpose & Agenda
Purpose : To tell you why Dentsu will be Successful in Japan and globally in the future.
1.Overviews Advertising industry both globally and in Japan2.Dentsu’s business3.Financial Performance vs. Hakuhodo4.The Future Outlook of Dentsu5.Q&A time
$517.0 billion in 2013Total media ad spending worldwideAdvertisements Industry Overview
Advertising Industry Overview
In 2013
・ Japanese ad market 5.9 trillion yen
・World ad ranking
1. U.S.A($184.4) 2. China($45.0) 3. Japan($40.7)
・ Asia Pacific advertising growing 7.0%
・ Online ad up 32%
TV ad’s world share 57.6%
Reference : Nielsen
World sales Ranking
Dentsu’s Business
・ Established in 1901
・ Selling creative advertisements and ad spot
・ Dentsu’s sales share 24% in Japan
・ 59% of sales from mass media
・ Acquired UK’s Aegis Group, 8th in the world in 2013
・ Overseas sales rose to 40% from 16% in just 1 year
Acquired UK’s Aegis Group
Reference:http://www.dentsuaegisnetwork.com/who-we-are/our-businesses.aspx
Financial Performance vs. Hakuhodo
(¥:yen)・ Consolidated Revenue D:1.9 trillion H:1trillion・ Gross Profit Margin D: 345.9 billion H: 175 billion・ Operating Margin D: 16.9% H: 15%・ Capital Adequacy ratio D:26.5% H: 41.9%
Future Outlook of Dentsu
Conclusion
Dentsu can be more successful ・Dentsu has a close relationship with mass media・ Expanding their business globally
Q&A