Immersive Technology Strategieswww.davidwortley.com
Role of Serious Games and Immersive Technologies in Business Enterprise and Innovation
Ludus Conference Politecnico di Milano
May 2011David Wortley FRSA
Immersive Technology Strategieswww.davidwortley.com
Topics
Introduction to Serious Games and Immersive Technologies
Characteristics of Immersive Applications
Business Enterprise Examples Innovation ExamplesSummary and Conclusion
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Introduction to Serious Games and Immersive Technologies
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What is a Serious Game ?
Games generate passion, excitement, commitment, loyalty, belonging, awareness,
support and action
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Serious Games are NOT New
Games have always been a serious learning tool
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Games or Immersive Experiences ?
Rules, Rewards, Virtual Worlds and Social Networks
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Serious games have been defined as games whose primary purpose is not entertainment but
has a potentially serious benefit or outcome.
This definition is not always helpful because it does not reflect or embrace the full potential of
technologies which create or use immersive experiences to deliver serious benefits
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Immersive Applications
Games Virtual Worlds Social Networks
Immersive Application are commercially very significant because they engage our discretionary
time, attention and money
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Immersive Applications driven by Human Needs and Emotions
Enhancing our lives, our world andour relationships – giving us access to a global network – building personalised relationship with our technologies
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Why are Immersive Technologies Disruptive ?
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Disruptive Communications Technologies
The internet is different in its scope and impact on businessand society to any previous disruptive technology
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The Prosumer
The prosumer effect is unique in our history
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The Attention Economy
Capturing and retaining attention and loyalty are critical in today’s digital media society
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The Secrets of Enterprise and Innovation SuccessAttractivenessAccessibilityAffordability
Does it interest/excite me ?Is it easy to access ?Can I afford the time, attention and money ?
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Characteristics of Immersive Applications
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Games / Immersive ApplicationsEncourage imaginationSupport explorationRisk-free environmentHelp our understandingEngage our interestMake inaccessible
accessibleBuild relationshipsBridge to Physical World
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Encouraging Imagination (What if ?)
Creating a new environment/experience can generate new approaches and innovative
services
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Supporting Exploration
Applications which help us to explore and discover
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Risk Free Environment
Simulations reduce both cost and risk
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Help our Understanding
Immersive visualisations help us understand and manage our environment
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Engage our Interest
Make Boring Issues more relevant and interesting
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Make the Inaccessible Accessible
Creating new opportunities for the disadvantaged
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Second Life – Second Chance
Unleashing human potential
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Building Relationships
Creating and supporting networks of interest
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Building Bridges
“My SGI”
Linking the physical and virtual environments
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Business Enterprise Examples
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What are the Key Features ?
Personalisation / relevance Interface and UbiquityCost in time and moneyAbility to control / shapeRichness of experienceChallenge / motivation Intrinsic and extrinsic rewards
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Business Enterprise Games
Practice the skills needed to run a business
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Revenue / Client Generation
Find ways to connect to and retain customers
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Recruitment and Training
Assess skills and develop training plans
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Reduce Costs
Improving productivity and time management
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Innovation Examples
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Ticking all the Boxes
Immersive Technologies have not only created huge market potential but have driven innovations across all
sectors
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Driving Technological Innovation
3D rendering, image processing, broadband speed, collaboration tools, networking, artificial intelligence,
pattern recognition are all driven by Immersive Technology features
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Innovation in Learning
Bringing Science and Art together
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Innovation in Collaboration
Visualise data in richer and easy to understand ways
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Innovation in the Community
Empowering citizens and employees
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Innovation in Technical Support
Windows help – Get a friend to help you over the internetAsk experts and other Windows users !!
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Innovation in Knowledge Management
Intel’s Planet Blue is an internal social network
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Innovation in Maritime Training
Simulating emergency or combat scenarios
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Innovation in Retail Services
Innovating new services to the customer
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Innovative in Interfaces
Broadening user base and creating new experiences
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Innovation in SMEs
Small creative businesses at the leading edge
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Summary and Conclusion
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Envisioned Areas of Development
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Main Points
Immersive technologies are unique in history because of the prosumer effect
It is human need driven – not technology or content Key technologies – sensors, interfaces, 3D,
graphics, bandwidth, cloud computing, AI Physical and virtual worlds being integrated SME’s driving innovation more than researchers Emerging opportunities and threats
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Questions
?
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Role of Serious Games and Immersive Technologies in Business Enterprise and Innovation
Ludus Conference Politecnico di Milano
May 2011David Wortley FRSA