Download - Role of PR As Brand Ambassador
![Page 1: Role of PR As Brand Ambassador](https://reader036.vdocuments.site/reader036/viewer/2022081414/587db2461a28abae2f8b63b7/html5/thumbnails/1.jpg)
Patkar –varde college of arts commerce & science
![Page 2: Role of PR As Brand Ambassador](https://reader036.vdocuments.site/reader036/viewer/2022081414/587db2461a28abae2f8b63b7/html5/thumbnails/2.jpg)
Role of PR As Brand
Ambassador
![Page 3: Role of PR As Brand Ambassador](https://reader036.vdocuments.site/reader036/viewer/2022081414/587db2461a28abae2f8b63b7/html5/thumbnails/3.jpg)
Definition Introduction Role of PRPromotion strategy Example Reference
Index
![Page 4: Role of PR As Brand Ambassador](https://reader036.vdocuments.site/reader036/viewer/2022081414/587db2461a28abae2f8b63b7/html5/thumbnails/4.jpg)
DefinitionPublic Relation Public : Public is a group of similar individuals, an assortment of persons having the same interests, problems, circumstances and goals.
Relation : Relations means to establish a mutual understanding arising out of the similar goals and circumstances.
![Page 5: Role of PR As Brand Ambassador](https://reader036.vdocuments.site/reader036/viewer/2022081414/587db2461a28abae2f8b63b7/html5/thumbnails/5.jpg)
Edward bernays “define as public relation is management function which tabulates public attitudes ,defines the policies ,procedure and interest of an organization followed by executing a program of action to earn public understanding and acceptance “
public relation society of America “define as public relation is philosophy and function of management expressed in policies and practices which serve the public to secure its understanding and goodwill “
![Page 6: Role of PR As Brand Ambassador](https://reader036.vdocuments.site/reader036/viewer/2022081414/587db2461a28abae2f8b63b7/html5/thumbnails/6.jpg)
Introduction Super-net Super-net is a high speed wireless internet
portable device. It is used in laptop, desktop, mobile-phones, tablets.
This wireless technology is based on CDMA , so it is usable in any are of world. It gives speed upto 7.2 mbps (maximum) and also a speed up to 3.2 mbps (minimum).
![Page 7: Role of PR As Brand Ambassador](https://reader036.vdocuments.site/reader036/viewer/2022081414/587db2461a28abae2f8b63b7/html5/thumbnails/7.jpg)
Super Net
![Page 8: Role of PR As Brand Ambassador](https://reader036.vdocuments.site/reader036/viewer/2022081414/587db2461a28abae2f8b63b7/html5/thumbnails/8.jpg)
Role of PR A pr is a representative of organization towards its customers. Public relations (PR) is the practice of managing the flow of information between an individual or an organization and the public.
Public relations may include an organization or individualgaining exposure to their audiences using topics of public interest and news items that do not require direct payment.
The aim of public relations by a company often is to persuade the public, investors, partners, employees, and other stakeholders to maintain a certain point of view about it, its leadership, products, or of political decisions.
![Page 9: Role of PR As Brand Ambassador](https://reader036.vdocuments.site/reader036/viewer/2022081414/587db2461a28abae2f8b63b7/html5/thumbnails/9.jpg)
Brand Ambassador Brand ambassador is A marketing term for A person employed by A company to promote its products or services within the activity known as branding . The brand ambassador is meant to embody the corporate image in appearance, demeanor, values and ethics.
Brand ambassador : Ayushman khurana
![Page 10: Role of PR As Brand Ambassador](https://reader036.vdocuments.site/reader036/viewer/2022081414/587db2461a28abae2f8b63b7/html5/thumbnails/10.jpg)
PR as a brand ambassadorWe select Ayushman Khurana as our brand
ambassador because of following qualities in him.
Popularity
Age
Personality
Communication skills
Appearance
Personal record
![Page 11: Role of PR As Brand Ambassador](https://reader036.vdocuments.site/reader036/viewer/2022081414/587db2461a28abae2f8b63b7/html5/thumbnails/11.jpg)
PR as a brand ambassadorDo's for Brand ambassador
Don'ts for Brand ambassador
Loyalty Promotion Public image Interaction with media Positive about product Confidence Assertive
Don'ts aggressive Bad mouth your
competitors inappropriate language
![Page 12: Role of PR As Brand Ambassador](https://reader036.vdocuments.site/reader036/viewer/2022081414/587db2461a28abae2f8b63b7/html5/thumbnails/12.jpg)
PROMOTION STRATERGY
![Page 13: Role of PR As Brand Ambassador](https://reader036.vdocuments.site/reader036/viewer/2022081414/587db2461a28abae2f8b63b7/html5/thumbnails/13.jpg)
Examples
![Page 14: Role of PR As Brand Ambassador](https://reader036.vdocuments.site/reader036/viewer/2022081414/587db2461a28abae2f8b63b7/html5/thumbnails/14.jpg)
Reference Public relation management ( Geetha Narayan)Wikipedia NewspapersGoogle : imagesTelevision
![Page 15: Role of PR As Brand Ambassador](https://reader036.vdocuments.site/reader036/viewer/2022081414/587db2461a28abae2f8b63b7/html5/thumbnails/15.jpg)