Download - Rob Oudkerk Zorgmarketingfestival 230611
![Page 1: Rob Oudkerk Zorgmarketingfestival 230611](https://reader033.vdocuments.site/reader033/viewer/2022052906/5589b844d8b42a28058b4747/html5/thumbnails/1.jpg)
Marketing: wie wordt waar beter van en
waarom?
Rob Oudkerk 23 juni 2011
![Page 2: Rob Oudkerk Zorgmarketingfestival 230611](https://reader033.vdocuments.site/reader033/viewer/2022052906/5589b844d8b42a28058b4747/html5/thumbnails/2.jpg)
Het zorg-ondernemerschap Sommige mensen zien de dingen
zoals ze zijn, en vragen te weinig: waarom?
Ik droom van dingen die niet
bestaan, en vraag: waarom niet? (John F.Kennedy)
![Page 3: Rob Oudkerk Zorgmarketingfestival 230611](https://reader033.vdocuments.site/reader033/viewer/2022052906/5589b844d8b42a28058b4747/html5/thumbnails/3.jpg)
Atkins
![Page 4: Rob Oudkerk Zorgmarketingfestival 230611](https://reader033.vdocuments.site/reader033/viewer/2022052906/5589b844d8b42a28058b4747/html5/thumbnails/4.jpg)
Montignac
![Page 5: Rob Oudkerk Zorgmarketingfestival 230611](https://reader033.vdocuments.site/reader033/viewer/2022052906/5589b844d8b42a28058b4747/html5/thumbnails/5.jpg)
Sonja Bakker
![Page 6: Rob Oudkerk Zorgmarketingfestival 230611](https://reader033.vdocuments.site/reader033/viewer/2022052906/5589b844d8b42a28058b4747/html5/thumbnails/6.jpg)
Dokter Frank
![Page 7: Rob Oudkerk Zorgmarketingfestival 230611](https://reader033.vdocuments.site/reader033/viewer/2022052906/5589b844d8b42a28058b4747/html5/thumbnails/7.jpg)
Obesity in adults from the USA
Behavioral Risk Factor Surveillance System (BRFSS)
![Page 8: Rob Oudkerk Zorgmarketingfestival 230611](https://reader033.vdocuments.site/reader033/viewer/2022052906/5589b844d8b42a28058b4747/html5/thumbnails/8.jpg)
Obesity in adults from the USA
Behavioral Risk Factor Surveillance System (BRFSS)
![Page 9: Rob Oudkerk Zorgmarketingfestival 230611](https://reader033.vdocuments.site/reader033/viewer/2022052906/5589b844d8b42a28058b4747/html5/thumbnails/9.jpg)
Obesity in adults from the USA
Behavioral Risk Factor Surveillance System (BRFSS)
![Page 10: Rob Oudkerk Zorgmarketingfestival 230611](https://reader033.vdocuments.site/reader033/viewer/2022052906/5589b844d8b42a28058b4747/html5/thumbnails/10.jpg)
Obesity in adults from the USA
Behavioral Risk Factor Surveillance System (BRFSS)
![Page 11: Rob Oudkerk Zorgmarketingfestival 230611](https://reader033.vdocuments.site/reader033/viewer/2022052906/5589b844d8b42a28058b4747/html5/thumbnails/11.jpg)
Obesity in adults from the USA
Behavioral Risk Factor Surveillance System (BRFSS)
![Page 12: Rob Oudkerk Zorgmarketingfestival 230611](https://reader033.vdocuments.site/reader033/viewer/2022052906/5589b844d8b42a28058b4747/html5/thumbnails/12.jpg)
Obesity in adults from the USA
Behavioral Risk Factor Surveillance System (BRFSS)
![Page 13: Rob Oudkerk Zorgmarketingfestival 230611](https://reader033.vdocuments.site/reader033/viewer/2022052906/5589b844d8b42a28058b4747/html5/thumbnails/13.jpg)
Obesity in adults from the USA
Behavioral Risk Factor Surveillance System (BRFSS)
![Page 14: Rob Oudkerk Zorgmarketingfestival 230611](https://reader033.vdocuments.site/reader033/viewer/2022052906/5589b844d8b42a28058b4747/html5/thumbnails/14.jpg)
Obesity in adults from the USA
Behavioral Risk Factor Surveillance System (BRFSS)
![Page 15: Rob Oudkerk Zorgmarketingfestival 230611](https://reader033.vdocuments.site/reader033/viewer/2022052906/5589b844d8b42a28058b4747/html5/thumbnails/15.jpg)
Obesity in adults from the USA
Behavioral Risk Factor Surveillance System (BRFSS)
![Page 16: Rob Oudkerk Zorgmarketingfestival 230611](https://reader033.vdocuments.site/reader033/viewer/2022052906/5589b844d8b42a28058b4747/html5/thumbnails/16.jpg)
Obesity in adults from the USA
Behavioral Risk Factor Surveillance System (BRFSS)
![Page 17: Rob Oudkerk Zorgmarketingfestival 230611](https://reader033.vdocuments.site/reader033/viewer/2022052906/5589b844d8b42a28058b4747/html5/thumbnails/17.jpg)
Obesity in adults from the USA
Behavioral Risk Factor Surveillance System (BRFSS)
![Page 18: Rob Oudkerk Zorgmarketingfestival 230611](https://reader033.vdocuments.site/reader033/viewer/2022052906/5589b844d8b42a28058b4747/html5/thumbnails/18.jpg)
Obesity in adults from the USA
Behavioral Risk Factor Surveillance System (BRFSS)
![Page 19: Rob Oudkerk Zorgmarketingfestival 230611](https://reader033.vdocuments.site/reader033/viewer/2022052906/5589b844d8b42a28058b4747/html5/thumbnails/19.jpg)
Obesity in adults from the USA
Behavioral Risk Factor Surveillance System (BRFSS)
![Page 20: Rob Oudkerk Zorgmarketingfestival 230611](https://reader033.vdocuments.site/reader033/viewer/2022052906/5589b844d8b42a28058b4747/html5/thumbnails/20.jpg)
Obesity in adults from the USA
Behavioral Risk Factor Surveillance System (BRFSS)
![Page 21: Rob Oudkerk Zorgmarketingfestival 230611](https://reader033.vdocuments.site/reader033/viewer/2022052906/5589b844d8b42a28058b4747/html5/thumbnails/21.jpg)
Obesity in adults from the USA
Behavioral Risk Factor Surveillance System (BRFSS)
![Page 22: Rob Oudkerk Zorgmarketingfestival 230611](https://reader033.vdocuments.site/reader033/viewer/2022052906/5589b844d8b42a28058b4747/html5/thumbnails/22.jpg)
Obesity in adults from the USA
Behavioral Risk Factor Surveillance System (BRFSS)
![Page 23: Rob Oudkerk Zorgmarketingfestival 230611](https://reader033.vdocuments.site/reader033/viewer/2022052906/5589b844d8b42a28058b4747/html5/thumbnails/23.jpg)
Obesity in adults from the USA
Behavioral Risk Factor Surveillance System (BRFSS)
![Page 24: Rob Oudkerk Zorgmarketingfestival 230611](https://reader033.vdocuments.site/reader033/viewer/2022052906/5589b844d8b42a28058b4747/html5/thumbnails/24.jpg)
Obesity in adults from the USA
Behavioral Risk Factor Surveillance System (BRFSS)
![Page 25: Rob Oudkerk Zorgmarketingfestival 230611](https://reader033.vdocuments.site/reader033/viewer/2022052906/5589b844d8b42a28058b4747/html5/thumbnails/25.jpg)
Obesity in adults from the USA
Behavioral Risk Factor Surveillance System (BRFSS)
![Page 26: Rob Oudkerk Zorgmarketingfestival 230611](https://reader033.vdocuments.site/reader033/viewer/2022052906/5589b844d8b42a28058b4747/html5/thumbnails/26.jpg)
Obesity in adults from the USA
Behavioral Risk Factor Surveillance System (BRFSS)
![Page 27: Rob Oudkerk Zorgmarketingfestival 230611](https://reader033.vdocuments.site/reader033/viewer/2022052906/5589b844d8b42a28058b4747/html5/thumbnails/27.jpg)
Obesity in adults from the USA
Behavioral Risk Factor Surveillance System (BRFSS)
![Page 28: Rob Oudkerk Zorgmarketingfestival 230611](https://reader033.vdocuments.site/reader033/viewer/2022052906/5589b844d8b42a28058b4747/html5/thumbnails/28.jpg)
Obesity in adults from the USA
Behavioral Risk Factor Surveillance System (BRFSS)
![Page 29: Rob Oudkerk Zorgmarketingfestival 230611](https://reader033.vdocuments.site/reader033/viewer/2022052906/5589b844d8b42a28058b4747/html5/thumbnails/29.jpg)
Obesity in adults from the USA
Behavioral Risk Factor Surveillance System (BRFSS)
![Page 30: Rob Oudkerk Zorgmarketingfestival 230611](https://reader033.vdocuments.site/reader033/viewer/2022052906/5589b844d8b42a28058b4747/html5/thumbnails/30.jpg)
Obesity in adults from the USA
Behavioral Risk Factor Surveillance System (BRFSS)
![Page 31: Rob Oudkerk Zorgmarketingfestival 230611](https://reader033.vdocuments.site/reader033/viewer/2022052906/5589b844d8b42a28058b4747/html5/thumbnails/31.jpg)
![Page 32: Rob Oudkerk Zorgmarketingfestival 230611](https://reader033.vdocuments.site/reader033/viewer/2022052906/5589b844d8b42a28058b4747/html5/thumbnails/32.jpg)
Wie wordt waar beter van en waarom?
![Page 33: Rob Oudkerk Zorgmarketingfestival 230611](https://reader033.vdocuments.site/reader033/viewer/2022052906/5589b844d8b42a28058b4747/html5/thumbnails/33.jpg)
Enkele eyecatchers als het gaat om marktwerking,
concurrentie en marketing
• Allesomvattende onwetendheid • Complexe zorgvraagstukken • Communicatiemalaise • verbeeldingsmacht • Interdisciplinaire kwik-kwek-kwak • www-consultant • heutecultuur
![Page 34: Rob Oudkerk Zorgmarketingfestival 230611](https://reader033.vdocuments.site/reader033/viewer/2022052906/5589b844d8b42a28058b4747/html5/thumbnails/34.jpg)
Allesomvattende onwetendheid
![Page 35: Rob Oudkerk Zorgmarketingfestival 230611](https://reader033.vdocuments.site/reader033/viewer/2022052906/5589b844d8b42a28058b4747/html5/thumbnails/35.jpg)
Complexe zorgvraagstukken Meervoudige problemen van gewone
mensen die over het algemeen groter worden dankzij de carrousel van (hulp)instanties
![Page 36: Rob Oudkerk Zorgmarketingfestival 230611](https://reader033.vdocuments.site/reader033/viewer/2022052906/5589b844d8b42a28058b4747/html5/thumbnails/36.jpg)
communicatie
het magisch hollands denken
![Page 37: Rob Oudkerk Zorgmarketingfestival 230611](https://reader033.vdocuments.site/reader033/viewer/2022052906/5589b844d8b42a28058b4747/html5/thumbnails/37.jpg)
buikje
![Page 38: Rob Oudkerk Zorgmarketingfestival 230611](https://reader033.vdocuments.site/reader033/viewer/2022052906/5589b844d8b42a28058b4747/html5/thumbnails/38.jpg)
etentje
![Page 39: Rob Oudkerk Zorgmarketingfestival 230611](https://reader033.vdocuments.site/reader033/viewer/2022052906/5589b844d8b42a28058b4747/html5/thumbnails/39.jpg)
cognacje
![Page 40: Rob Oudkerk Zorgmarketingfestival 230611](https://reader033.vdocuments.site/reader033/viewer/2022052906/5589b844d8b42a28058b4747/html5/thumbnails/40.jpg)
patatje
![Page 41: Rob Oudkerk Zorgmarketingfestival 230611](https://reader033.vdocuments.site/reader033/viewer/2022052906/5589b844d8b42a28058b4747/html5/thumbnails/41.jpg)
kroketje
![Page 42: Rob Oudkerk Zorgmarketingfestival 230611](https://reader033.vdocuments.site/reader033/viewer/2022052906/5589b844d8b42a28058b4747/html5/thumbnails/42.jpg)
Knobbeltje
![Page 43: Rob Oudkerk Zorgmarketingfestival 230611](https://reader033.vdocuments.site/reader033/viewer/2022052906/5589b844d8b42a28058b4747/html5/thumbnails/43.jpg)
![Page 44: Rob Oudkerk Zorgmarketingfestival 230611](https://reader033.vdocuments.site/reader033/viewer/2022052906/5589b844d8b42a28058b4747/html5/thumbnails/44.jpg)
buik
![Page 45: Rob Oudkerk Zorgmarketingfestival 230611](https://reader033.vdocuments.site/reader033/viewer/2022052906/5589b844d8b42a28058b4747/html5/thumbnails/45.jpg)
![Page 46: Rob Oudkerk Zorgmarketingfestival 230611](https://reader033.vdocuments.site/reader033/viewer/2022052906/5589b844d8b42a28058b4747/html5/thumbnails/46.jpg)
Wie herkent dit……..?
• Midden in de maatschappij • De patiënt als klant • De bewuste zorgconsument • Ziekenhuis met een persoonlijkheid • De patiënt centraal • Kernwaarden: Zorgzaamheid, innovatie
en samenwerking
![Page 47: Rob Oudkerk Zorgmarketingfestival 230611](https://reader033.vdocuments.site/reader033/viewer/2022052906/5589b844d8b42a28058b4747/html5/thumbnails/47.jpg)
De verbeelding is
aan de macht
![Page 48: Rob Oudkerk Zorgmarketingfestival 230611](https://reader033.vdocuments.site/reader033/viewer/2022052906/5589b844d8b42a28058b4747/html5/thumbnails/48.jpg)
![Page 49: Rob Oudkerk Zorgmarketingfestival 230611](https://reader033.vdocuments.site/reader033/viewer/2022052906/5589b844d8b42a28058b4747/html5/thumbnails/49.jpg)
![Page 50: Rob Oudkerk Zorgmarketingfestival 230611](https://reader033.vdocuments.site/reader033/viewer/2022052906/5589b844d8b42a28058b4747/html5/thumbnails/50.jpg)
Ribena: 36g sugar / portion
Frosties: over 1/3 pure sugar
![Page 51: Rob Oudkerk Zorgmarketingfestival 230611](https://reader033.vdocuments.site/reader033/viewer/2022052906/5589b844d8b42a28058b4747/html5/thumbnails/51.jpg)
USA :Schoolteachersfitness
![Page 52: Rob Oudkerk Zorgmarketingfestival 230611](https://reader033.vdocuments.site/reader033/viewer/2022052906/5589b844d8b42a28058b4747/html5/thumbnails/52.jpg)
![Page 53: Rob Oudkerk Zorgmarketingfestival 230611](https://reader033.vdocuments.site/reader033/viewer/2022052906/5589b844d8b42a28058b4747/html5/thumbnails/53.jpg)
![Page 54: Rob Oudkerk Zorgmarketingfestival 230611](https://reader033.vdocuments.site/reader033/viewer/2022052906/5589b844d8b42a28058b4747/html5/thumbnails/54.jpg)
![Page 55: Rob Oudkerk Zorgmarketingfestival 230611](https://reader033.vdocuments.site/reader033/viewer/2022052906/5589b844d8b42a28058b4747/html5/thumbnails/55.jpg)
![Page 56: Rob Oudkerk Zorgmarketingfestival 230611](https://reader033.vdocuments.site/reader033/viewer/2022052906/5589b844d8b42a28058b4747/html5/thumbnails/56.jpg)
![Page 57: Rob Oudkerk Zorgmarketingfestival 230611](https://reader033.vdocuments.site/reader033/viewer/2022052906/5589b844d8b42a28058b4747/html5/thumbnails/57.jpg)
![Page 58: Rob Oudkerk Zorgmarketingfestival 230611](https://reader033.vdocuments.site/reader033/viewer/2022052906/5589b844d8b42a28058b4747/html5/thumbnails/58.jpg)
| 58
![Page 59: Rob Oudkerk Zorgmarketingfestival 230611](https://reader033.vdocuments.site/reader033/viewer/2022052906/5589b844d8b42a28058b4747/html5/thumbnails/59.jpg)
| 59
![Page 60: Rob Oudkerk Zorgmarketingfestival 230611](https://reader033.vdocuments.site/reader033/viewer/2022052906/5589b844d8b42a28058b4747/html5/thumbnails/60.jpg)
| 60
![Page 61: Rob Oudkerk Zorgmarketingfestival 230611](https://reader033.vdocuments.site/reader033/viewer/2022052906/5589b844d8b42a28058b4747/html5/thumbnails/61.jpg)
![Page 62: Rob Oudkerk Zorgmarketingfestival 230611](https://reader033.vdocuments.site/reader033/viewer/2022052906/5589b844d8b42a28058b4747/html5/thumbnails/62.jpg)
Interdisciplinaire kwik-kwek-kwak
• Er is onderzoek gedaan naar de kennis die professionals hebben over elkaars interventies of werkwijzen
• Daaruit blijkt dat 75 % van de geinterviewden geen idee heeft wat “de ander” precies doet. Laat staan zegt…..
![Page 63: Rob Oudkerk Zorgmarketingfestival 230611](https://reader033.vdocuments.site/reader033/viewer/2022052906/5589b844d8b42a28058b4747/html5/thumbnails/63.jpg)
![Page 64: Rob Oudkerk Zorgmarketingfestival 230611](https://reader033.vdocuments.site/reader033/viewer/2022052906/5589b844d8b42a28058b4747/html5/thumbnails/64.jpg)
Kwik-kwek-kwak
![Page 65: Rob Oudkerk Zorgmarketingfestival 230611](https://reader033.vdocuments.site/reader033/viewer/2022052906/5589b844d8b42a28058b4747/html5/thumbnails/65.jpg)
![Page 66: Rob Oudkerk Zorgmarketingfestival 230611](https://reader033.vdocuments.site/reader033/viewer/2022052906/5589b844d8b42a28058b4747/html5/thumbnails/66.jpg)
Heutecultuur: voor geld…..
![Page 67: Rob Oudkerk Zorgmarketingfestival 230611](https://reader033.vdocuments.site/reader033/viewer/2022052906/5589b844d8b42a28058b4747/html5/thumbnails/67.jpg)
Wat zijn de eyecatch-kaders?
• Allesomvattende onwetendheid • Complexe vraagstukken • Communicatiemalaise • verbeeldingsmacht • Interdisciplinaire kwik-kwek-kwak • www-consultant • heutecultuur
![Page 68: Rob Oudkerk Zorgmarketingfestival 230611](https://reader033.vdocuments.site/reader033/viewer/2022052906/5589b844d8b42a28058b4747/html5/thumbnails/68.jpg)
De toekomst van
zorgmarketing • Sturen op aardig, vaardig en real-time
dienstverlening
• Huisartsenpraktijk (bijvoorbeeld avondspreekuur, e-consult, website wie, wat waar en apotheek in huis)
Sturen op dienstverlening ziekenhuizen (avondspreekuur, e-consult, bed, menu, parkeerplek, rooming in) Misvatting: betrekken patienten
![Page 69: Rob Oudkerk Zorgmarketingfestival 230611](https://reader033.vdocuments.site/reader033/viewer/2022052906/5589b844d8b42a28058b4747/html5/thumbnails/69.jpg)
Social marketing
![Page 70: Rob Oudkerk Zorgmarketingfestival 230611](https://reader033.vdocuments.site/reader033/viewer/2022052906/5589b844d8b42a28058b4747/html5/thumbnails/70.jpg)
![Page 71: Rob Oudkerk Zorgmarketingfestival 230611](https://reader033.vdocuments.site/reader033/viewer/2022052906/5589b844d8b42a28058b4747/html5/thumbnails/71.jpg)