Download - Rising Tide Car Wash Presentation
Jan 2014
Extraordinary
Ventures
Presentation
[
I
Why We’re Here
Our Story. Our Mission. Our
Vision.
www.RisingTideCarWash.com Phone: +1(954) 482 0732 | e-mail: [email protected]
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BRIEF: We exist to
empower adults with
autism and help them
reach independence
SOLUTION: A scalable
car wash employing
individuals with autism
for up to 80% of its
labor pool
RESULT: One of the
first scalable consumer
brands focused on
autism empowerment
About Us
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www.RisingTideCarWash.com
Phone: +1(954) 482 0732 | e-mail: [email protected]
Confidential Information Not for Redistribution
PAGE
Rising Tide Car Wash was created by a family
affected by autism after seeing their loved one,
Andrew, struggle to find employment.
“what will happen to Andrew when we are no
longer around to support him”?
We’ve spent the last 2.5 years designing and
refining our business model, using family
assets.
Our Story
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www.RisingTideCarWash.com Phone: +1(954) 482 0732 | e-mail: [email protected]
Confidential Information Not for Redistribution
PAGE
AUTISM VIEWED AS A
VALUABLE DIVERSITY
We believe that the root cause of
unemployment among individuals with
autism is that our society views autism
as a disability that requires sympathy
instead of a valuable diversity. We aim
to leverage Rising Tide’s position in the
community to change that message.
TURN KEY OPPORTUNITY
FOR FAMILIES
We’ve built Rising Tide from the ground
up with the aim to make this the first
turn-key solution for families effected by
autism to employ their loved one and
others like them.
FIRST JOB FOR MOST
CAREER FOR SOME
Many of our employees are capable of
more than a car wash can provide. For
them, we want to help them reach their
goals by giving them real experience in
working with customers, co-workers and
supervisors. For those who wish to build
a career with us, we offer job security.
CATALYST FOR LOCAL
ECOSYSTEMS OF
EMPLOYMENT
We want to empower our franchisees to
be change-makers in their community by
giving them the tools to leverage Rising
Tide as a powerful spark to ignite the
inspiration of other small business
owners and entrepreneurs to create
opportunities for people with autism.
Our Vision
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www.RisingTideCarWash.com Phone: +1(954) 482 0732 | e-mail: [email protected]
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How it Works
• Assessment > Training > Entry Level > Advancement
• Positions: Total 80% individuals with autism
• Aftercare Associate
• Tunnel Associate
• Greeter
• Check-out person
• Supervisor
• Manager
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www.RisingTideCarWash.com Phone: +1(954) 482 0732 | e-mail: [email protected]
Confidential Information Not for Redistribution
PAGE
How We Did It
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Our Solution
www.RisingTideCarWash.com Phone: +1(954) 482 0732 | e-mail: [email protected]
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Why a Car Wash?
Hyper-local
Car washes typically
serve thousands of
people living within 3
– 5 miles of their
locations. This allows
our associates to
interact with many of
their neighbors.
Labor Profile
The best car washes
are highly structured.
People with autism
thrive in structured
environments. This
allows us to serve at
least 30% of the
autism spectrum (See
Notes).
Prominence
Car washes
maintain highly
visible locations
making them a
great local
platform to spread
the message about
autism potential.
Scalability
The car wash industry
is widespread and
fragmented, yet
formulaic in nature,
giving us the chance to
teach many new
entrants how to be
successful.
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www.RisingTideCarWash.com Phone: +1(954) 482 0732 | e-mail: [email protected]
Confidential Information Not for Redistribution
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How it Helps: Types of Impact
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Each location can
employ between 30 and
50 individuals with
autism at a time,
teaching all of our
employees the job
related social skills
necessary to be
successful and providing
some with long term
careers.
JOBS CREATED
Rising Tide aims to be
the first recognizable
consumer brand built
around autism
empowerment. If
successful, we’ll show a
compelling case as to
how employing those
with autism can improve
business performance.
BUSINESS CASE FOR
EMPLOYING PEOPLE
WITH AUTISM
Our model gives families
the first ever turn-key
solution to providing a life
for their loved one and
others with autism.
Employment in our
community has a profound
positive impact on the
families prospective of the
autism diversity.
FAMILY
EMPOWERMENT
Our solution allows us to
have local, intimate
conversations with
consumers. Through
expansion, we can effect
many communities. Thus,
this platform has the
potential to create the
critical mass of informed
citizens needed to shift the
way society views autism.
CHANGING THE
CONVERSATION
www.RisingTideCarWash.com Phone: +1(954) 482 0732 | e-mail: [email protected]
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Competitive Advantages
Better Value
Proposition
We have an unfair
advantage in that we
transcend the current
industry value
proposition and make
going to the car wash a
meaningful experience.
This fuels customer
loyalty, word of mouth
buzz and earned media
that is simply not
available to any other
car wash.
Better Human
Capital
Research has shown
that with equal price
and quality,
consumers will
change their behavior
to support services
that have a social
purpose. This allows
us to have a steeper
growth curve than
traditional washes.
Easier Zoning
Our employees with
autism are the best labor
pool in the industry due to
their attention to detail,
ability to follow a process
consistently and genuine
enthusiasm for work. Our
purpose also allows us to
attract elite management.
This superior human
capital allows us to
provide the best car wash
experience possible.
Behavior
Change
Many communities
make zoning for car
washes difficult, if
not impossible. Our
social mission has
helped us receive
preferential
treatment in the
zoning process and
potentially access
properties not
available to other
washes.
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www.RisingTideCarWash.com Phone: +1(954) 482 0732 | e-mail: [email protected]
Confidential Information Not for Redistribution
PAGE
High Employment Potential
Platform for Community
Integration & Awareness
Our Innovations
% of autism community
we can employ
Our easy-to-learn, highly
structured entry-level roles and
integration of soft supports into
operations allow us to employ
at least 30% of the autism
spectrum.
Consumer Brand Our brand exists solely for the
empowerment and gainful employment of individuals with autism and that is reflected in our communications. Further,
each of our employees gets the opportunity to interact with thousands of local people
each week, giving them a sense of true community interaction.
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Scalability
Our model has been built from
the ground up with replication
in mind and our industry
experts support our strategy for
expansion across the US.
Local Intimacy, Global Scale
The beauty of our franchise model is that each operation will be run by
local people affected by autism. Their message will be resonant with their
individual communities yet connected to a larger brand which stands for
autism empowerment.
www.RisingTideCarWash.com Phone: +1(954) 482 0732 | e-mail: [email protected]
Confidential Information Not for Redistribution
PAGE
Challenges
• Capitalization
• Finding the
right partners
• Learning your
BUSINESS
• Staffing
Challenges & Lessons Learned
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Lessons Learned
• Superior Labor Pool
• “Innovation lens” of autism employment
• Significant marketing advantages
www.RisingTideCarWash.com Phone: +1(954) 482 0732 | e-mail: [email protected]
Confidential Information Not for Redistribution
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Thank You
Thank you for your interest!
We are inspired by others who want to
improve the lives of individuals with autism
through business.
If you’d like to talk more about our business
please reach out!
visit us
7201 N. SR 7, Parkland, FL 33067
we’re based in Parkland, FL
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