Download - REXONA MEN NO QUIT IN HERE
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BRIEF
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BRIEF
BACKGROUNDLa nueva campaña de comunicación de Rexona Men busca a través de un nuevo tono de comunicación, generar un nuevo vinculo emocional fuerte con los consumidores de la marca que connote superioridad en eficacia.
El proyecto No quit in here
El Concepto No hay lugar para el abandono
Cuando contás con las 48hs de protección antitranspirante de Rexona Men, nunca te quedás atrás.Vos todavía estás a toda máquina cuando otro ya se encuentra agotado. Como un “segundo aliento” que sabés que te protege por más tiempo, aún hasta 48hs. No para.
Rexona Men es el soporte de la Gente que no abandona.
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# PEDIDO
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El pedido
Adaptar la estética y mensajes del proyecto a distintos tipos de materiales de destaque para la exhibición en punto de venta:
Materiales visibilidad - SOCO
Cenefas – 30x8 cm Stoppers – 20x12 cmMuvies – 12 cm diametroSticker – 4 x 3,5 cmBanner – 60x180 cmChangos – 30x26 cmPuertas supermercadoFolleto – 10x15 cm Afiches A6Bandeo
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Cenefa 30x8 cm
OPCION 1
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Cenefa 30x8 cm
OPCION 2
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Stoppers 20 x 12 cm
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Muvie 12 x 12
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Sticker 4 x 3,5
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Banner_0,60x1,80
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Afiche A6
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Bandeo x 2
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Bandeo x 2
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Delantera de changos 30x 26cm
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Folleto 10 x 15
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Puertas Supermercado
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Puertas Supermercado
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