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RETHINKING THE NEWS
An insider’s look at NPR’s responsive redesign
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DRIVEWAY MOMENTSHappen all the time
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WHAT HAPPENS NEXT?Searching Discovery Sharing Interacting
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ANALYTICSBrace yourself for some left brain stuff
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SOCIAL DIRECTSEARCH
42% 15%26%
Traffic Sources
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WEEKDAYS VS. WEEKENDSDevice usage can be significantly different
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DESKTOP TABLETMOBILE
55% 10%35%
Weekdays
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DESKTOP TABLETMOBILE
40% 10%50%
Weekends
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71% OF ALL SESSIONS LANDED ON STORIES
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IMPROVING THE READING EXPERIENCE
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1760 PX
1000 PX
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60-90 CHARACTERS PER LINEAverage with competitive analysis was 70 characters per line
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1000-1200 PIXELS
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1201-1760 PIXELS
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TABLET
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PHONE
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APPROACH + PROCESSAgile + Lean UX User Testing Browser Support
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BUILDING TOURSAre used for routine User Testing
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BROWSER SUPPORT
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RESPONSIVE CONTENTNPR publishes as widely as possible using APIs
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ARE WE “RESPONSIFYING”Instead of asking hard questions?
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THE MOST DANGEROUS PHRASE IN THE LANGUAGE IS,"We've always done it this way."
— Grace Hopper
“
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THE CURRENT STATE OF ONLINE NEWSDisruptive Advertising Link Bait Registration Walls
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MAINTAINING TRUSTContent & experience must build trust Supporters (not advertisers) No promotional offers
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NPR PROGRAMSNews Magazines Interview Shows Episodic Shows
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DEPLOYMENTSLarge vs. small
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NPR NEWSTopics Authors Columns Special Series Tags
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NPR MUSICAggregations Live Events
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RESPONSIVE TOOLS
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PATTERN LIBRARYRe-use patterns Live style guides Identify areas to refactor
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DESIGN TO DEVWhiteboard sketching Visual design
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BACK TO THE DRIVEWAYIt’s time to turn the car on again
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IT’S TIME TO DRIVEFind the right users Learn from your users Ask hard questions Build and maintain trust Make small/fast deployments
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MAKING THE PROCESS EASY IS NOT THE GOAL;making the product great is the goal.
— Ed Catmull
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THANKS, I’M @WHISTLE.You can follow me on Twitter