Download - Retele sociale pentru branduri
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Conturi de brand pe cele mai relevante
retele sociale
(mai departe de Facebook)LUMINIȚA BALABAN
Social Media Manager&[email protected]
0723347305
www.read-my-mind.ro
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Cum postam pe Twitter?
• Personalizare cont
• Public tweets
• Content interesant
• Follow back
• Retweet cu moderatie
• Call to action, poza si/sau link incluse
• Raspunde promt followersilor tai!
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Cum sa vinzi pe Twitter?
• See what’s happening right now
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Cum sa vinzi pe Twitter?
• Urmareste Trends si Conturi Populare
• TWITTER Ads (nu inca in Romania)
https://www.youtube.com/watch?v=5k1fvMmfJxs
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Tweeturi de succes (2014) - Organic
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Tweeturi de succes (2014) - Paid
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Cum postezi pe Instagram ca brand
• #hashtags – specific pentru brandul tau
• Hashtaguri generale – context si categorii
• Poze de calitate si personalizare
• Invata product placement
• Nu posta in exces, dar nici foarte rar
• Follow back
• Raspunde @followerilor promt
• Originalitate, imaginatie, realitate, autenticitate.
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Instagram – campanii de succes
FOTO VIDEO
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Instagram – campanii de succes
VIA
Vinde direct prin
Instagram!
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Cum postezi pe Pinterest ca brand
• Boards pe categorii de produse/servicii
• Include Linkuri, hashtaguri si Keywords
• #hashtags – specific pentru brandul tau
• Hashtaguri generale – context si categorii
• Poze de calitate
• Follow Back, Love Pins, RePin(Categorii)
• Updatare Pinuri vechi
• Originalitate, imaginatie, realitate, autenticitate.
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Branduri de succes pe Pinterest
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Branduri de succes pe Pinterest
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Google+
• Engagement mic
• Instrument SEO
• Indexare (link building)
• Integrare cu YouTube, Gmail, Google Analytics, GoogleImages, Google Maps, Google Calendar, Google Drive,Google Wallet, Google Search => ecosystem Google
• Daca brandul face si Aduri in Google – adwordinnovation (optiune ce se activeaza automat dupa cepagina de Google+ inregistrează 100 de followers)
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Cum utilizezi Google+ ca brand
• Comunitati publice si private
• Sharing de continut cu link, poza,video, hashtags
• Hangouts
• Hangouts on Air
• Shared circles
• Live Events
• Search direct in platforma.
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Branduri de succes pe Google+
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Branduri de succes pe Google+
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Youtube
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Cum folosesti Youtube ca brand
• Canal atractiv si personalizat
• Informatii relevante despre brand
• Incarcat videoclipuri atractive si calitate video
• Raspuns altor utilizatori cu videoclipuri de pe canalulbrandului vostru
• Abonarea la alte canale si interactiune
• Titlu, descriere si cuvinte cheie relevante
• Cea mai buna miniatura.
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Cum folosesti Youtube ca brand
• Folositi Adnotari
• Creati Playlisturi pe categorii
• Integrati canalul in blog si pe celelate retele
• Reclama prin Youtube
• Masurati si verificati statistica din Youtube Analytics.
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BUT…
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Cum folosesti LinkedIn ca brand
• Pagina de Companie – creat via profil personal
• Informatii despre companie, contact si retele sociale
• Poza de profil reprezentativa (logo)
• Actualizare constanta a profilului
• Share with Target Audience
• Add products/Services
• Analizeaza Insigths
• Reclame (Sponsor an Update, Leads, Display, InMail,Text Ads).
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Ce nu faci pe LinkedIn ca si companie!
• Nu postezi linkuri de pe site constant, doar pentru a ficeva pus!
• Nu trimiti mass e-mails catre toata audienta!
• Nu adaugi noi oameni, fara a analiza cine sunt!
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Nu uita ca sa inserezi butoanelede Social Share in website-ul
brandului tau!