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Retail Sales & Leasing
1700 City Farm DriveBaton Rouge, Louisiana 70806
225.295.0800
Ty Gose | 225.247.3770Lynn Daigle | 225.614.7675
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T R A D I T I O N A L N E I G H B O R H O O D D E V E L O P M E N T
New Community. Old Soul.What does it mean to be a traditional neighborhood?
We believe it’s a community where thoughtful planning and design encourages a lifestyle where neighbors become friends and everyone can enjoy the best of their city — steps from your front door.
A morning jog turns into a good book at the local coffee shop. Sneak in a trip to the Silo Farmer's Market before you meet friends for a drink at the waterfront. A day of shopping effortlessly turns into a concert on the great lawn.
In fact, you’ll find Rouzan is everything but traditional.
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Development Leadership
John M. Engquist, Sr.I N V E S T O R / M A N AG I N G M E M B E R
John Engquist is one of the Baton Rouge area’s most prolific residential real estate developers — at the helm of the city’s three key traditional neighborhood developments, Americana in Zachary, Materra in partnership with Woman’s Hospital, and the recently-acquired Rouzan. Engquist serves as the CEO and Chairman of H&E Equipment Services, the heavy equipment dealership founded by his father in 1961 that he has grown into a publicly traded company with more than $1 billion in revenues and nearly 90 locations around the United States. Today, H&E is one of the top 10 heavy equipment companies in the country. A dedicated philanthropist, Engquist has also given his time and financial support to help fight pediatric cancer — founding the Dream Day Foundation, supporting the St. Jude Children’s Research Hospital and funding the pediatric oncology floor of the new Our Lady of the Lake Children’s Hospital.
Charles A. LandryD E V E L O P E R
Charles Landry is a widely recognized as the leading land use attorney in Louisiana — concentrating his practice in the areas of real estate development, real estate finance, land use and zoning. He is the lead developer for Americana, Rouzan and Materra. He has represented numerous parties in a wide range of real estate transactions, which included residential developments, office buildings, shopping malls and centers, hotels and medical facilities, golf course communities, and industrial developments. He is a leading expert in public private partnership in Louisiana having represented parties in numerous complex projects. Charles is the co-Editor of The Foreign Investor’s Guide to the Legal Aspects of Doing Business in Louisiana, an extensive analysis of the laws of the United States and the State of Louisiana as those laws may impact a party wishing to invest in Louisiana. He has been a frequent lecturer at Louisiana State University’s Paul M. Hebert Law Center and numerous continuing education seminars on the subjects of complex real estate transactions, title examination, land use planning, secured transactions, and real estate workouts.
Americanaz a c h a r y , l o u i s i a n a
Americana is an award-winning traditional neighborhood development featuring unparalleled outdoor recreational spaces, civic buildings, commercial district and a wide variety of residential housing.
Materrab a t o n r o u g e , l o u i s i a n a
Materra is a traditional neighborhood development currently being constructed in partnership with Woman’s Hospital — based on their values and wellness principles.
54o1 Northr a l e i g h , n o r t h c a r o l i n a
5401 North is a traditional neighborhood development located in the heart of the Research Triangle featuring schools, a community farm, nature trails, community pool/clubhouse and a wide variety of residential housing types.
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Project Location
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Rouzan is the front door to Perkins Road — located in the heart of Baton Rouge in the historic Southdowns neighborhood. Rouzan is connected to the best of our city — a growing downtown, Louisiana State University, top-rated schools and the Baton Rouge Health District.
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Master Plan
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3Glasgow Commercial DistrictSprouts Farmer’s MarketEast Baton Rouge Neighborhood LibraryMulti-Family Residential DevelopmentRouzan Village SquareRouzan Village WaterfrontRouzan BridgeEarly Childhood Development CenterSilo Farm & Community GardenThe Lawn at RouzanRouzan Clubhouse, Pool & Fitness CenterOutdoor Fitness Station
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Future Development
Future Residential Development
Private Property
Future Commercial Development
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D E V E L O P M E N T F E A T U R E S
Sprouts — Farmer’s Market
Silo Farms
New Neighborhood Public Library
Early Childhood Development Center
Waterfront Town Center
The Lofts at Rouzan — Multi-Family Development
Dining, Shopping and Entertainment
Bike Paths to the University Lakes
R E S I D E N T I A L A M E N I T I E S
Rouzan Clubhouse
Community Pool & Splash Park
Fitness Center
Parks & Green Spaces
Children’s Playground
Toddler Playground
Outdoor Fitness Trail
Resident Events & Programming
Lifestyle & AmenitiesEffortlessly enjoyable. One of the most anticipated developments in Baton Rouge, Rouzan will be the place where people from all over will come to live, shop, dine, learn and gather. With an enviable selection of amenities, the community is sure to become a significant cultural center in the heart of Baton Rouge.
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The Residences at RouzanRouzan offers properties to build homes of distinction at every size. From cottages and neighborhood homes to custom homes, Rouzan offers the perfect solution for every potential resident — all within walking and biking distance from countless amenities and the most dynamic commercial village in Baton Rouge.
The current residential phase was approved in early 2019 and is currently available for immediate construction.
S ta r t i n g H o m e P r i c e : $412,900S ta r t i n g L o t P r i c e : $170,000C u s t o m H o m e R a n g e : $550,000 – $1,000,000+
R O U Z A N B U I L D E R ’ S G U I L D
Bardwell Homes
Cagley Homes
Ivy Residential Concepts
LaFosse Construction
Level Homes
Scheffy Homes
R E S I D E N T I A L A B S O R P T I O NAVAILABLE
LOTSSOLD / UNDER
CONTRACTCONSTRUCTION /
COMPLETE
Mimosa District 70 68 68
The Cottages at Rouzan 49 23 23
Neighborhood Homes 77 77 8
Custom Homes 63 20 6
Total 259 188 105
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WITHIN 1-MILE WITHIN 1-MILE WITHIN 1-MILE
I N C O M E
2018, Average Household Income $126,510 $75,877 $68,774
P O P U L AT I O N — P R I M A RY T R A D E A R E A
2018 Estimate, Total Population 8,253 84,728 190,658
Annual Growth (2000-2010) 0.01% 0.07% 0.37%
Annual Growth (2010-2018) 2.03% 0.72% 0.55%
M E D I A N A G E
2018, Median Age 41.8 41.8 32.4
C O M P O S I T I O N
2018, Per Capita Income $52,709 $34,703 $29,706
2018, Median Income $72,991 $42,868 $40,769
H O U S E H O L D S
2018, Total Households 3,374 37,713 80,783
2018, Average Household Size 2.38 2.14 2.29
Annual Growth (2010-2018) 1.92% 0.63% 0.52%
H O U S I N G
Owner-Occupied Housing 2,148 15,149 34,788
Renter-Occupied Housing 1,226 22,565 45,994
Median Value, Owner-Occupied Housing $230,435 $256,413 $199,153
Retail Trade AreaRouzan is surrounded by a population of diverse, well-established families and businesses. Rouzan has been planned to fit seamlessly into this existing cultural and community fabric to provide value to residents both existing residents of the historic areas and to the residents within Rouzan.
Daily Traffic Count on Perkins Road at Rouzan: 31,365
Source: U.S. Census Bureau, Census, ESRI Forecasts for 2018.
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East Baton Rouge Parish Neighborhood Library
Originally proposed in 2008, Rouzan has proposed a new-ly designed neighborhood-scale library with community meeting rooms and outdoor classrooms.A n t i c i p at e d c o m p l e t i o n : t b d
Sprouts Farmer’s Market
Sprouts is a nationally-recognized grocery concept that emphasizes local, organic produce and wellness-centered products at affordable prices.A n t i c i p at e d c o m p l e t i o n : j u l y 2 0 1 9
Waterfront Hospitality District & Town Center
The Village Center at Rouzan will be the beating heart of the community. Alive with activity, residents and visitors will have their choice for dining, shopping, entertain-ment and recreation.A n t i c i p at e d c o m p l e t i o n : t b d 2 0 2 0
Community Entryway
Signaling the entry into Rouzan, the Gateway will feature lush landscaping, signage, pedestrian-friendly sidewalks and commercial businesses.A n t i c i p at e d c o m p l e t i o n : j u l y 2 0 1 9
Rouzan Bridge
Connecting Rouzan Village to the residential area, the Rouzan Bridge will become a walkable, iconic connection point that will encourage a high quality of life and drive consistent patronage from residents and visitors. A n t i c i p at e d c o m p l e t i o n : a u g u s t 2 0 1 9
Kidz Karousel Early Childhood Development Center
This Level III Childhood Development Center will offer full-time child care services and educational programs for children ranging in age from 6 weeks to 5 years old.A n t i c i p at e d c o m p l e t i o n : o p e n i n g 2 0 2 0
Rouzan Village
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Current Retail for Lease
C O M M E R C I A L S PA C E S TAT U S S I Z E / T E N A N T
Suite C1* LEASED Sprouts Farmer’s Market
Suite C2 LEASED Nail Salon
Suite C3* Pending 3,133 SF
Suite C4 Available Up to 8,000 SF
Suite C5 LEASED Fast Casual Pizza
Suite C6* Pending 3,500 SF
Suite G1 Available 4,000 SF
Suite G2 Available 2,000 SF
Suite G3 Available 2,000 SF
Suite G4 Available 4,000 SF
Suite G5 Available 3,000 SF
Suite G6 Available 3,000 SF
* Outdoor Seating / Patio Space Available
The first portion of the Rouzan Village to be developed will enjoy a super-prime location along Perkins Road — with ample dedicated parking, lush landscaping and, of course, enviable visibility from more than 30,000 vehicles a day.
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C2C3
G4G3G2G1
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C6 C5 C4
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Current Parcels for Sale
PA R C E L S TAT U S S I Z E ( A C ) P R I C E
Parcel A* Available 1.78 $1,935,225
Parcel C* Available 2.38 $2,591,820
Parcel F-1 Pending 1.05 $1,739,070
Parcel F-2 Available 1.05 $1,601,775
Parcel H-1 Pending 6.47 $5,698,660
Parcel H-2 Available 2.36 $2,570,050
Parcel L Available 0.22 $228,936
Parcel M Pending 0.27 $285,744
The first portion of the Rouzan Village to be developed will enjoy a super-prime location along Perkins Road — with ample dedicated parking, lush landscaping and, of course, enviable visibility from more than 30,000 vehicles a day.
F O R R E TA I L / C O M M E R C I A L O P P O R T U N I T I E S
Ty Gose CCIM, SIOR225.247.3770Ty, a San Antonio native, joined NAI Latter & Blum in 2004 after graduating with a Business Economics degree from Wheaton College in Chicago. He earned Rookie of the Year in his first year at NAI Latter & Blum and has finished in the Top 3 in production every year since for the Baton Rouge office. He has been among the top agents in the company with more than $100,000,000 in production for the last 5 years.
Lynn Daigle CCIM225.614.7675Lynn comes to us after working on economic development in Detroit and investment banking in New York City. She has been an agent since moving to Baton Rouge in 2011 and completed her CCIM in 2013. Since joining NAI Latter & Blum, her focus has honed in on retail leasing and mixed-use development. She manages the retail team from the Baton Rouge office — successfully selling niche/specialty developments.
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F-1F-2* Parcel A and C may be subdivided.
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©2019 Engquist Development All rights reserved. Not an official offering plan. Details subject to change without notice.