CCEP Focuses on Front-Line and Our Customers
RETAIL INDUSTRY AWARDS
HELPING TO DRIVE GROWTH IN THE CONVENIENCE CHANNEL
CCEP SALES TEAM
IN 2017 CCEP REVEALED A CLEAR PLAN…
MORE
TRANSACTIONS GREAT
EXPERIENCE REDUCE
SUGAR
OUR GOALS
OUR STRATEGIES
INVESTING
IN OUR PORTFOLIO
STEP CHANGING OUR
FRONTLINE &
EXECUTIONAL CAPACITY
STRENGTHENING OUR
EQUIPMENT OFFER
AND WE’RE INVESTING TO MAKE IT HAPPEN…
WE HAVE INVESTED IN OUR FIELD SALES TEAM TO SUPPORT
MORE CUSTOMERS IN THE CONVENIENCE CHANNEL
WE HAVE AN UPWEIGHTED
CUSTOMER HUB CALL
CENTRE ON HAND TO OFFER
SUPPORT TO CUSTOMERS
IN 2018 WE ARE ON TRACK
TO MAKE 750,000 FIELD
SALES VISITS – TRIPLE LAST
YEAR
WE HAVE A NEW TRADE
WEBSITE PROVIDING
VIRTUAL SUPPORT TO
CUSTOMERS
MORE FIELD SALES
VISITS NEW CUSTOMER HUB NEW TRADE WEBSITE
OUR NEW IPAD TECHNOLOGY
DELIVERS AN ENHANCED
CUSTOMER EXPERIENCE BY
SHARING CATEGORY
INSIGHTS, MARKET
INFORMATION AND BRAND
DATA TO HELP MAKE
INFORMED CHOICES. WE HAVE
ALSO DIGITALISED
EQUIPMENT CONTRACTS TO
SPEED UP PROCESS.
WE HAVE INVESTED IN EQUIPMENT AND TECHNOLOGY TO
ENHANCE THE CUSTOMER & SHOPPER EXPERIENCE
WE WILL PLACE 25,000 PIECES
OF LOW ENERGY CHILLER
EQUIPMENT IN 2018 – 40% UP
ON LAST YEAR
OUR DIGITAL TECHNOLOGY
ALLOWS CCEP PRODUCTS TO
BE TO BE ADDED TO THE
CUSTOMERS NEXT DELIVERY
FROM THEIR ROUTE TO
MARKET. CUSTOMERS
THEREFORE HAVE THE
CONFIDENCE & KNOWLEDGE
THAT THEIR NEW PRODUCTS
ARE ON THE WAY ONCE ORDER
HAS BEEN CONFIRMED
EQUIPMENT IPAD TECHNOLOGY FOR
STORE VISITS ADD TO ORDER CAPABILITY
WE SUPPORT RETAILERS WITH CATEGORY,
MERCHANDISING AND LEGISLATIVE ADVICE
AND ARE LEADING THE SUSTAINABLE PACKAGING
CONVERSATION WITH RETAILERS
CCEP OFFERS THREE OF THE TOP FOUR COLA BRANDS IN GB
COCA-COLA CLASSIC IS THE GB’S NO.1 COLA BRAND*
DIET COKE IS GB’S NO.1 SUGAR FREE COLA BRAND*
COCA-COLA ZERO SUGAR IS GB’S FASTEST GROWING COLA
BRAND*
THESE THREE BRANDS FALL IN THE TOP FOUR COLA
BRANDS IN GB*
70% OF COLA VALUE SALES IN THE CONVENIENCE CHANNEL COME FROM THESE
THREE BRANDS*
*Source: Nielsen total market MAT value w/e 31.12.17
**Source: Nielsen Impulse MAT value w/e 31.12.17
MONSTER IS DRIVING THREE TIMES MORE ENERGY
GROWTH THAN ANY OTHER BRAND*
MONSTER IS GROWING THE ENERGY SEGMENT (UP 22%*), LARGELY DRIVEN BY LOWER AND ZERO
SUGAR MONSTER VARIANTS – MONSTER ENERGY ULTRA & LH44
*Nielsen MAT Impulse MT Value 31.12.17
Source: Nielsen total market & Impulse MAT value w/e 31.12.17
WE CONTINUE TO ENERGISE OUR LEADING BRANDS
IN 2017 IN A YEAR WITH NO
SPORTING EVENT WE LOOKED
TO OWN THE SUMMER WITH
HIGH IMPACT ON PACK
DRIVEN BY A NEW TWIST
BOTTLE, BEST EVER TASTE AND
HALLOWEEN ACTIVATIONS,
FANTA IS UP 14%*
NEW SKITTLE SHAPED BOTTLE
AND £6M MARKETING CAMPAIGN
HAS RESULTED IN VALUE &
VOLUME GROWTH IN
CONVENIENCE**
Source: Nielsen total market MAT value w/e 31.12.17
**Source: Nielsen Impulse MAT value w/e 31.12.17
OUR 2018 INNOVATION IS IN RESPONSE TO KEY CONSUMER
TRENDS – OVER £30M INVESTMENT TO DATE
RETAILER TESTIMONALS ABOUT CCEP SALES REPS
For a busy CTN, a third of my takings are from the soft drinks category. My rep
advised with insights on her iPad how placing a CCEP cooler in a high footfall
location will help drive my sales by 21% and that is what has happened. The new add
to order service linked to my preferred wholesaler has also introduced me to the
latest NPD which is proving popular with customers. I feel Coke are at the top of their
game, I am getting the best advice, support, I’m being listened to.
I previously managed a Kwik fit tyres outlet and knew very little about soft drinks
and retail. My Coke rep invested time to educate me on Soft drinks, providing
insights and questioning me on space allocation in my store. My range has been
transformed, visibility enhanced and even my Costcutter BDM was keen to
understand who I had been working with because they were impressed. My rep
was quick to understand the dynamics of my store and provide valuable business
advice which has been incredibly helpful.
Mr Sanullah
Patel, 3D News
Sukhvinder Singh,
Costcutter
CCEP FIELD SALES SUMMARY
NEW IPAD TECHNOLOGY IS ENHANCING THE
CUSTOMER EXPERIENCE AND DELIVERING AN
ADD TO ORDER SERVICE
STORE VISITS DELIVER MORE THAT JUST
STOCKING ADVICE, CUSTOMER TEAMS ARE
ABLE TO SUPPORT ON WIDER MARKET &
REGULATIVE SUBJECT MATTERS
2018 ARE ON TRACK TO MAKE 750,000 FIELD
SALES VISITS – TRIPLE LAST YEAR AND PLACE
40% MORE PIECE OF EQUIPMENT
CCEP BRANDS AND INNOVATION DELIVERED AN
ADDITIONAL £80M RSV IN 2017, DRIVING
GROWTH FOR OUR CUSTOMERS
ADVANCMENT IN EQUIPMENT & TECHNOLOGY INCREASED CUSTOMER SUPPORT
CATEGORY ADVICE AND ISSUES LEADERSHIP INVESTMENT IN BRANDS AND INNOVATION
Source: Nielsen total market MAT value w/e 31.12.17