1
Offers: Benchmarks +Key Factors
Offers Funnel 2
1. ViewOffer2.ClaimOffer3.RedeemOffer
ClaimRate
Redemp,onRate
Privy Data Benchmarks 3
1. ViewOffer2.ClaimOffer3.RedeemOffer
ClaimRate
Redemp,onRate
10%>50%
5%>50%
ExpectedRange
Factors Impacting Claim Rate 4
1. Offerstructure• $offor%off?• Genericoritemspecific
2. DiscountValue• Isthereactuallyadealhere?
3. RestricDons• WhencanIusethisthing?• DoIneedtobuyanythingelsetogetit?
4. DistribuDonChannels• EmailvsWebsitevsFB–differentintent
5. TargeDng• Geo,Device,Demo
Bottom Line: the more filters in place or the longer it takes the customer to understand the offer, the lower the
claim rate
Factors Impacting Redemption Rate 5
1. DiscountValue• Isthereactuallyadealhere?
2. RestricDons• WhencanIusethisthing?• DoIneedtobuyanythingelsetogetit?
3. RemindersandNurturing• 48hourreminderandexpiraDonapproachingremindersincrease
redempDonrates
4. RedempDonMechanism• DoIneedtoprintthis?DownloadanApp?
Bottom Line: Assuming the mechanism is easy, redemption rate
relies heavily on the value and amount of restrictions in place
Branded Collateral 6
Inexpensive giveaway drives high redemption rate
High Margin Item 7
Small App drives high redemption rate
Focus on Net New Contacts 8
“Complimentary” doesn’t feel cheap+ drives high redemption rate